Communication as a Life Process, Volume Two

Communication as a Life Process, Volume Two

Author: Marta Bogusławska-Tafelska

Publisher: Cambridge Scholars Publishing

Published: 2019-05-01

Total Pages: 260

ISBN-13: 1527534014

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This volume is a collection of texts authored by an international team of linguistic scholars who provide their response to the concept of 21st century holism in language studies. The expertise of its contributors is reflected in the thematic scope of the book; it discusses topics such as the concept of harmony in interpersonal communication, semiotic and cultural phenomena handled by discourse analysis, selected aspects of religious discourse, and the study of proverbs or educational processes, to name but a few. 21st century holism embraces a solid theoretical base in post-Newtonian physics (quantum theory in particular), and departs from materialistic and atomistic perspectives based on Darwinism or cognitivism, however tempted we may be to allow the inertia of these in Western science and culture. Once a scholar decides to shift their paradigmatic perspective, thinking style, and research methodology, they start to co-build a collective mental representation herein referred to as ‘the culture of consciousness’.


Marketing Communications in Emerging Economies, Volume II

Marketing Communications in Emerging Economies, Volume II

Author: Thomas Anning-Dorson

Publisher: Springer Nature

Published: 2022-01-01

Total Pages: 313

ISBN-13: 3030813371

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Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets.


The Autopoiesis of Architecture, Volume II

The Autopoiesis of Architecture, Volume II

Author: Patrik Schumacher

Publisher: John Wiley & Sons

Published: 2012-04-24

Total Pages: 786

ISBN-13: 1119940478

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This is the second part of a major theoretical work by Patrik Schumacher, which outlines how the discipline of architecture should be understood as its own distinct system of communication. Autopoeisis comes from the Greek and means literally self-production; it was first adopted in biology in the 1970s to describe the essential characteristics of life as a circular self-organizing system and has since been transposed into a theory of social systems. This new approach offers architecture an arsenal of general comparative concepts. It allows architecture to be understood as a distinct discipline, which can be analyzed in elaborate detail while at the same time offering insightful comparisons with other subject areas, such as art, science and political discourse. On the basis of such comparisons the book insists on the necessity of disciplinary autonomy and argues for a sharp demarcation of design from both art and engineering. Schumacher accordingly argues controversially that design as a discipline has its own sui generis intelligence – with its own internal logic, reach and limitations. Whereas the first volume provides the theoretical groundwork for Schumacher’s ideas – focusing on architecture as an autopoeitic system, with its own theory, history, medium and its unique societal function – the second volume addresses the specific, contemporary challenges and tasks that architecture faces. It formulates these tasks, looking specifically at how architecture is seeking to organize and articulate the complexity of post-fordist network society. The volume explicitly addresses how current architecture can upgrade its design methodology in the face of an increasingly demanding task environment, characterized by both complexity and novelty. Architecture’s specific role within contemporary society is explained and its relationship to politics is clarified. Finally, the new, global style of Parametricism is introduced and theoretically grounded.


Plant Intelligent Automation and Digital Transformation Volume II

Plant Intelligent Automation and Digital Transformation Volume II

Author: Swapan Basu

Publisher: Elsevier

Published: 2024-08-11

Total Pages: 584

ISBN-13: 0323859089

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Plant Intelligent Automation and Digital Transformation: Volume II: Control and Monitoring Hardware and Software is an expansive four volume collection that reviews every major aspect of the intelligent automation and digital transformation of power, process and manufacturing plants, including specific control and automation systems pertinent to various power process plants using manufacturing and factory automation systems. The book reviews the key role of management Information systems (MIS), HMI and alarm systems in plant automation in systemic digitalization, covering hardware and software implementations for embedded microcontrollers, FPGA and operator and engineering stations. Chapters address plant lifecycle considerations, inclusive of plant hazards and risk analysis. Finally, the book discusses industry 4.0 factory automation as a component of digitalization strategies as well as digital transformation of power plants, process plants and manufacturing industries. - Reviews supervisory control and data acquisitions (SCADA) systems for real-time plant data analysis - Provides practitioner perspectives on operational implementation, including human machine interface, operator workstation and engineering workstations - Covers alarm and alarm management systems, including lifecycle considerations - Fully covers risk analysis and assessment, including safety lifecycle and relevant safety instrumentation


Instrument Engineers' Handbook, Volume Two

Instrument Engineers' Handbook, Volume Two

Author: Bela G. Liptak

Publisher: CRC Press

Published: 2018-10-08

Total Pages: 2460

ISBN-13: 1420064002

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The latest update to Bela Liptak's acclaimed "bible" of instrument engineering is now available. Retaining the format that made the previous editions bestsellers in their own right, the fourth edition of Process Control and Optimization continues the tradition of providing quick and easy access to highly practical information. The authors are practicing engineers, not theoretical people from academia, and their from-the-trenches advice has been repeatedly tested in real-life applications. Expanded coverage includes descriptions of overseas manufacturer's products and concepts, model-based optimization in control theory, new major inventions and innovations in control valves, and a full chapter devoted to safety. With more than 2000 graphs, figures, and tables, this all-inclusive encyclopedic volume replaces an entire library with one authoritative reference. The fourth edition brings the content of the previous editions completely up to date, incorporates the developments of the last decade, and broadens the horizons of the work from an American to a global perspective. Béla G. Lipták speaks on Post-Oil Energy Technology on the AT&T Tech Channel.


TELECOMMUNICATION SYSTEMS AND TECHNOLOGIES-Volume II

TELECOMMUNICATION SYSTEMS AND TECHNOLOGIES-Volume II

Author: Paolo Bellavista

Publisher: EOLSS Publications

Published: 2009-10-17

Total Pages: 422

ISBN-13: 1848260016

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Telecommunication Systems and Technologies theme is a component of Encyclopedia of Physical Sciences, Engineering and Technology Resources in the global Encyclopedia of Life Support Systems (EOLSS), which is an integrated compendium of twenty one Encyclopedias. Telecommunication systems are emerging as the most important infrastructure asset to enable business, economic opportunities, information distribution, culture dissemination and cross-fertilization, and social relationships. As any crucial infrastructure, its design, exploitation, maintenance, and evolution require multi-faceted know-how and multi-disciplinary vision skills. The theme is structured in four main topics: Fundamentals of Communication and Telecommunication Networks; Telecommunication Technologies; Management of Telecommunication Systems/Services; Cross-Layer Organizational Aspects of Telecommunications, which are then expanded into multiple subtopics, each as a chapter. These two volumes are aimed at the following five major target audiences: University and College students Educators, Professional practitioners, Research personnel and Policy analysts, managers, and decision makers and NGOs


ICoRD’15 – Research into Design Across Boundaries Volume 2

ICoRD’15 – Research into Design Across Boundaries Volume 2

Author: Amaresh Chakrabarti

Publisher: Springer

Published: 2014-12-23

Total Pages: 688

ISBN-13: 8132222296

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This book showcases over 60 cutting-edge research papers from the 5th International Conference on Research into Design – the largest in India in this area – written by eminent researchers from across the world on design process, technologies, methods and tools, and their impact on innovation, for supporting design across boundaries. The special features of the book are the variety of insights into the product and system innovation process, and the host of methods and tools from all major areas of design research for the enhancement of the innovation process. The main benefit of the book for researchers in various areas of design and innovation are access to the latest quality research in this area, with the largest collection of research from India. For practitioners and educators, it is exposure to an empirically validated suite of theories, models, methods and tools that can be taught and practiced for design-led innovation.