Fluctuating commodity prices provide an opportunity to teach marketing principles from an applied perspective. That perspective is the thrust of this book. Though much of the material centers around the commodity futures market, various marketing tools are defined and described, with an explanation given for applying each tool to decision making in the marketplace. Used as a manual, Commodity Marketing can transform producers from sellers to merchandisers. The more commodity producers learn about how markets function, the better will be their marketing decision.
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
Mandated agricultural commodity promotion programs - such as «Got Milk» - are highly visible, economically important, and controversial. In recent years, these programs have spent more than $1 billion on generic commodity promotion. They are authorized by producer referenda and funded using mandatory commodity taxes on producers and/or handlers. These programs have been the subject of much dispute and litigation, especially in California, which is home to a large number of them. This book takes a comprehensive look at the economic consequences and the resulting legal implications of commodity promotion programs in California, and distills the key consequences for similar programs on a national scale.
This book argues that the viability of many observed market and non-market interventions in agricultural products worldwide depends considerably on the underlying behaviour of the relevant commodity markets. Many of these policies have had distortive impacts, resulting in much discussion and controversy in the context of the World Trade Organization (WTO) Doha Round of trade negotiations.
A gold mine of information, insights and powerful tools to help you win big in today's commodities markets The recent fortunes made by investors in rare earth metals and gold are just two shining examples of what an extremely profitable investment class commodities can be. But with radical swings in price volatility (think oil) and the vagaries of global geopolitics, commodities also can be one of the trickiest arenas in which to play. Written by the Senior Commodities Editor for The Economist Intelligence Unit, this book provides you with a comprehensive, highly practical look at the commodities markets. In addition to covering major trends and key changes in the markets, both past and present, it supplies you with proven tools for analyzing and taking full advantage of this ever-changing asset class. Focuses specifically on natural commodities classes, such as natural resources and raw materials, both mineral and agricultural Explores trends in the consumption and production of the commodities in question as well as the changing markets for those goods Describes how commodities prices have changed historically and in recent years and how they are likely to change in future Arms investors with an array valuable tools for analyzing market movements, timing trades and tracking and predicting price volatility
