Marketing Guidebook for Small Airports
Marketing Guidebook for Small Airports

Author: Lois S. Kramer

Publisher: Transportation Research Board

Published: 2010

Total Pages: 187

ISBN-13: 0309118182

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This guidebook will help airport managers with small or minimal budgets to develop a marketing program for their general aviation or commercial service airport. The Guidebook discusses the basics of marketing, takes the reader through the process of developing and implementing a plan, presents approaches to marketing and public relations, provides worksheets and concludes with a selection of instructive case studies. The Guidebook provides ideas about how to regularly communicate with tenants and the community, how to effectively position the airport in the region, and how to develop and retain airport activity. Airport managers and those responsible for marketing and working with communities will find many useful worksheets and tools to assess their individual situation, set goals, and select from low cost strategies to deliver their message. This well-researched guidebook, with its easy to use techniques and worksheets along with real-world examples, will help those in the airport community to create and sustain a positive and persuasive airport identity and message.

Commercial Aviation
Commercial Aviation

Author: Gerald L. Dillingham

Publisher: DIANE Publishing Inc.

Published: 2007-08

Total Pages: 50

ISBN-13: 9781422315774

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Congress established two key programs to help support air service to small communities -- the Essential Air Service (EAS) providing about $100 million in subsidies/year & the Small Community Air Service Development Program (SCASDP) that provides about $20 million/year in grants. As part of its reauthorization of the Fed. Aviation Admin., the Congress is examining the status & outcomes of these programs. This testimony discusses: (1) the history & challenges of the EAS program; (2) the implementation & outcomes of the SCASDP; & (3) options for reforming EAS & SCASDP. The testimony is based on previous reports, interviews with Dept. of Transport. officials & industry rep. as well as program updates. Charts.

Commercial Aviation
Commercial Aviation

Author: United States. Government Accountability Office

Publisher:

Published: 2005

Total Pages: 84

ISBN-13:

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This study reports on how the Department of Transportation (DOT) has implemented the Small Community Air Service Development Program; and what goals and strategies have been used and what results have been obtained by the grants provided under the program.

National Transportation System
National Transportation System

Author: Gerald L. Dillingham

Publisher: DIANE Publishing

Published: 2010

Total Pages: 76

ISBN-13: 1437920845

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Since 1978, the Essential Air Service (EAS) program has subsidized air service to eligible communities that would otherwise not have scheduled service. The cost of this program has risen as the number of communities being served and subsidies to air carriers have increased. At the same time, the number of carriers providing EAS service has declined. Given continuing concerns over the EAS program's long-term prospects, this report reviews: (1) the characteristics and current status of the EAS program; (2) factors affecting the program's ability to provide air service; (3) options for revising the program; and (4) tools for assessing the program, the options for its revision, and the program's performance. Charts and tables.

Ethical Issues in Aviation
Ethical Issues in Aviation

Author: Elizabeth A. Hoppe

Publisher: Routledge

Published: 2018-10-16

Total Pages: 574

ISBN-13: 0429791992

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The aviation industry is unique in two major ways: firstly, it has a long history of government involvement dating back to the early days of aviation; and secondly, its primary concern is the safety of its passengers and crew. These features highlight the importance of ethical decision-making at all levels of the industry. However, well-publicized problems such as the disappearance of Malaysia Airlines Flight 370 highlight the need for ethics to take a more prominent role in the field. Ethical Issues in Aviation focuses on both past and current topics in aviation, providing the reader with an overview of the major themes in aviation ethics that cover a broad range of subjects. Contributors include academics who do research in the field as well as professionals who provide first-hand accounts of the ethical situations that arise in the aviation industry. This second edition has been thoroughly revised throughout to bring it up to date, and features several new chapters that cover recent events and topics. This book enhances student learning by providing faculty, students, and those interested in aviation with discussion of the most pressing ethical issues that continue to impact the industry.

Airport Revenue Diversification
Airport Revenue Diversification

Author: Lois S. Kramer

Publisher: Transportation Research Board

Published: 2010

Total Pages: 65

ISBN-13: 0309143128

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TRB's Airport Cooperative Research Program (ACRP) Synthesis 19: Airport Revenue Diversification explores the different sources of revenue for airports, separating core aeronautical revenue from ancillary revenues. The report also examines ways that airports have diversified activities and highlights the challenges that arise when non-aeronautical activity is proposed on land that is subject to Federal Aviation Administration grants obligations and assurances.