Word of Mouse
Word of Mouse

Author: John Riedl

Publisher: Business Plus

Published: 2002-08-23

Total Pages: 288

ISBN-13: 9780759527270

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At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, John Riedl and Joseph Konstan built two Internet sites, MovieLens and GroupLens, that allowed users to customize their preferences for movies and news. The results were astounding -- MovieLens demonstrated amazing accuracy, almost ensuring that the recommendation would prove enjoyable. In "Word of Mouse," the authors analyze dozens of companies from Best Buy to Amazon to TiVo -- and show what these companies are doing right -- and what they are doing wrong. Riedl and Konstan map out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.

Going Organic
Going Organic

Author: Stewart Lockie

Publisher: CABI

Published: 2006

Total Pages: 249

ISBN-13: 1845931580

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This book sets out to examine what really is going on in the organic sector socially and politically. In the process, it debunks a number of apparently common-sense beliefs: that organic consumers are wealthy environmental and health extremists; that growth in the industry will inevitablyundermine its environmental values; that mainstream media is antagonistic to organics; and that the industry is driven by consumer demand. This book seeks to make a practical contribution to the development of more sustainable food systems by articulating what it takes to get people involved inorganics at each stage of the food chain.

Marketing Strategy
Marketing Strategy

Author: Mark E. Hill

Publisher: SAGE

Published: 2012-04-27

Total Pages: 361

ISBN-13: 141298730X

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Marketing Strategy: The Thinking Involved.

Tourism Marketing
Tourism Marketing

Author: Alan Fyall

Publisher: Channel View Publications

Published: 2005

Total Pages: 406

ISBN-13: 9781873150894

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This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.

Destination Marketing and Management
Destination Marketing and Management

Author: Youcheng Wang

Publisher: CABI

Published: 2011

Total Pages: 380

ISBN-13: 1845937627

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This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.

Technological Collaboration in Industry
Technological Collaboration in Industry

Author: Mark Dodgson

Publisher: Routledge

Published: 2018-03-26

Total Pages: 201

ISBN-13: 135126558X

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This volume, originally published in 1993 is based on extensive research and draws together a selection of detailed global case studies illustrating a variety of issues from Japanese joint ventures to small business development. It considers the scope and scale of collaboration in order to assess the way successful companies have achieved their growth. The book presents a synthesis of business functions and economic analysis and asks what the implications for skills development are; what effect public policy has; how far such ventures can go and what decision making processes are involved.

Practical Marketing for Schools
Practical Marketing for Schools

Author: Christopher Barnes

Publisher: John Wiley & Sons

Published: 1993

Total Pages: 226

ISBN-13: 0631188045

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An introductory guide to drafting and implementing practical marketing strategies, this workbook introduces key concepts such as marketing a nonprofit organization and drawing up marketing plans.