There are dozens of competing firms that offer an e-mail-based news alert service. But how to know which one is best? This comprehensive new guide explains how these tools work and then identifies, compares, and evaluates more than two dozen free, inexpensive, and fee-based alert services. It not only helps you pick the right one, but also advises how to get the most out of the news alert once you begin the service. A detailed appendix also compares specific news source coverage for the major news alert vendors.
In this "extreme searcher's guide," Randolph (Ran) Hock provides background, content, knowledge, techniques, and tips designed to help Web users take advantage of many of Yahoo!'s most valuable offerings--from its portal features to Yahoo! Groups to unique tools some users have yet to discover.
Explains how the creation and development of the Internet has changed American politics, discussing how the Internet can be used to research political issues, tap into important resources, reach legislators and the media, and organize grassroots campaigns.
Social media is the catch-all name for blogs, Web forums, YouTube, MySpace, FaceBook and the other internet-based sites where consumers converse and share content. All of this unsolicited and authentic discussion and opinion can be a great source of marketplace insight for companies.From paying close attention to consumer discussions on blogs and other social media, you can discover what new products or product features consumers would like to see, and stay alert to emerging trends in your industry that could create new opportunities for your company.Robert Berkman, an experienced information specialist with several books to his credit, gives detailed directions for specialized blog searches, setting up RSS feeds, and tracking buzz. He also provides detailed information about vendors who supply blog monitoring services and discusses the pros and cons of using vendors or doing it yourself.For marketers, public relations firms, strategic business analysts, and corporate planners, this book gives you everything you need to know to begin finding market intelligence in social media. You will learn to look for trends, distinguish a trend from a fad, and determine the credibility of the information you uncover.Moreover, Berkman provides you with tips on organizing all the information you find to help you sift through it, locate just the valuable and relevant content, and reduce information overload.
Covers 15 broad subject groupings: social sciences (generic); psychology; sociology; social work & social welfare; politics; government; law; finance, accountancy & taxation; industries & utilities; business & management; education & learning; sport; media & communications; information & library sciences; and tools for information professionals.
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PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
