Chinese Label Art, 1900-1976

Chinese Label Art, 1900-1976

Author: Andrew S. Cahan

Publisher: Schiffer Book

Published: 2006

Total Pages: 168

ISBN-13:

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Showcases outstanding label, packaging, and advertising art created between 1900 and 1976 primarily in Canton, Shanghai, Hong Kong, Macau, and Singapore. Export and domestic products include tea, medicine, food, cosmetics, cigarettes, dyes, matches, phonograph records, firecrackers, and religious items. Over 400 visually captivating images make this an important resource for artists, designers, historians, and merchants.


The Routledge Companion to Marketing History

The Routledge Companion to Marketing History

Author: D.G. Brian Jones

Publisher: Routledge

Published: 2016-01-29

Total Pages: 464

ISBN-13: 1134688687

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The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.


Lettering

Lettering

Author: Andrew Haslam

Publisher: Laurence King Publishing

Published: 2011-09-12

Total Pages: 240

ISBN-13: 1780675321

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Using a combination of explanatory text, step-by-step photographs and classic and contemporary examples, this unique survey brings together over 80 processes involved in creating lettering and applying it to surfaces. Included are hand-drawn lettering techniques (from sign writing to tattooing); dimensional lettering (hand engraving to laser cutting); typesetting (from letterpress to lettering in food); printing (Letraset to printing on bank notes); lettering on textiles (embroidery to flag-making); and illuminated type (neon signage to holography). Lettering is an essential and exhaustive reference guide for any designer wishing either to create lettering themselves or to commission work from external sources.


Paris and the Art of Transposition

Paris and the Art of Transposition

Author: Angie Chau

Publisher: University of Michigan Press

Published: 2023-12-11

Total Pages: 227

ISBN-13: 0472903926

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A brief stay in France was, for many Chinese workers and Chinese Communist Party leaders, a vital stepping stone for their careers during the cultural and political push to modernize China after World War I. For the Chinese students who went abroad specifically to study Western art and literature, these trips meant something else entirely. Set against the backdrop of interwar Paris, Paris and the Art of Transposition uncovers previously marginalized archives to reveal the artistic strategies employed by Chinese artists and writers in the early twentieth-century transnational imaginary and to explain why Paris played such a central role in the global reception of modern Chinese literature and art. While previous studies of Chinese modernism have focused on how Western modernist aesthetics were adapted or translated to the Chinese context, Angie Chau does the opposite by turning to Paris in the Chinese imaginary and discussing the literary and visual artwork of five artists who moved between France and China: the painter Chang Yu, the poet Li Jinfa, the art critic Fu Lei, the painter Pan Yuliang, and the writer Xu Xu. Chau draws the idea of transposition from music theory where it refers to shifting music from one key or clef to another, or to adapting a song originally composed for one instrument to be played by another. Transposing transposition to the study of art and literature, Chau uses the term to describe a fluid and strategic art practice that depends on the tension between foreign and familiar, new and old, celebrating both novelty and recognition—a process that occurs when a text gets placed into a fresh context.


Classical Chinese Medicine

Classical Chinese Medicine

Author: Liu Lihong

Publisher: The Chinese University of Hong Kong Press

Published: 2019-04-19

Total Pages: 696

ISBN-13: 9882370578

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The English edition of Liu Lihong’s milestone work is a sublime beacon for the profession of Chinese medicine in the 21st century. Classical Chinese Medicine delivers a straightforward critique of the politically motivated “integration” of traditional Chinese wisdom with Western science during the last sixty years, and represents an ardent appeal for the recognition of Chinese medicine as a science in its own right. Professor Liu’s candid presentation has made this book a bestseller in China, treasured not only by medical students and doctors, but by vast numbers of non-professionals who long for a state of health and well-being that is founded in a deeper sense of cultural identity. Oriental medicine education has made great strides in the West since the 1970s, but clear guidelines regarding the “traditional” nature of Traditional Chinese Medicine (TCM) remain undefined. Classical Chinese Medicine not only delineates the educational and clinical problems faced by the profession in both East and West, but transmits concrete and inspiring guidance on how to effectively engage with ancient texts and designs in the postmodern age. Using the example of the Shanghanlun (Treatise on Cold Damage), one of the most important Chinese medicine classics, Liu Lihong develops a compelling roadmap for holistic medical thinking that links the human body to nature and the universe at large.


Historical Dictionary of the Chinese Communist Party

Historical Dictionary of the Chinese Communist Party

Author: Lawrence R. Sullivan

Publisher: Rowman & Littlefield

Published: 2021-12-15

Total Pages: 603

ISBN-13: 1538157241

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Covering the years 1921 to 2021, this Dictionary reviews the major events, leaders, ideologies, and policies of the Chinese Communist Party (CCP). Topics range from the accomplishments of the CCP, most notably, the establishment of the People’s Republic of China (PRC) in 1949 and economic growth and prosperity beginning in 1978-79 to the major disasters of the Great Leap Forward (1958-60) and the Cultural Revolution (1966-76) under the leadership of Chairman Mao Zedong (1943-76). Historical Dictionary of the Chinese Communist Party, Second Edition contains a chronology, an introduction, and an extensive bibliography. The dictionary section has more than 400 cross-referenced entries on key people, places, and institutions. This book is an excellent resource for students, researchers, and anyone wanting to know more about the Chinese Communist Party.