Seminar paper from the year 2019 in the subject Communications - Intercultural Communication, grade: 1,0, Fresenius University of Applied Sciences Hamburg, language: English, abstract: The following work aims to highlight cultural differences between Germany and China and their relevance for international relations. It will also give recommendations for business negotiations between German and Chinese parties. After this introduction a definition of culture follows and the reader is introduced to two different models that help develop an understanding of cultural differences. The first one is the model of cultural dimensions by Geert Hofstede, the second one is the model of cultural dimensions by Fons Trompenaars.
What makes international joint ventures successful? Among other key success factors such as strategic fit, material and political-relational incentives, and the cultural compatibility of the joint venture partners, the role of one factor in the successful establishment and management of joint ventures is critical: the mutual trust among the managers involved. This book explores how to establish, develop, and continue to nurture mutual trust between the managers of German and Chinese joint ventures. A series of guided interviews conducted by the authors reveals assessments of Chinese and European executives about their mutual trust in the context of the cultural differences between the two countries, the worldviews characterizing China and Germany, and their impact on the behavior of their executives. The authors then use these judgements from the interviews to make recommendations for action to build more successful cooperation in German-Chinese business cooperation in future joint enterprises. Trust in German-Chinese Business Cooperation is essential reading for managers of international companies and students of business management, business psychology and intercultural management.
An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.
"This book offers the latest research in the field of Business Performance Management in the global economic environment of present conditions while looking at business as a whole entity instead of only at the divisional level"--Provided by publisher.
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
THE DEFINITIVE GUIDE TO CROSS-CULTURAL MANAGEMENT The definitive guide to cross-cultural management--updated to help you lead effectively during a time of unprecedented globalization. First published nearly 20 years ago, Riding the Waves of Culture has now become the standard guide to conducting business in an international context. Now, the third edition provides you with important new information and groundbreaking methods for leading effectively in the most globalized business landscape ever.
Bachelor Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.7, University of Applied Sciences Essen, course: Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede, language: English, abstract: This thesis aims at analysing cultural differences and their effect on marketing products internationally. The United States of America and Germany are used to exemplify this issue. Today’s science provides numerous approaches to making cultural differences visible and tangible. All of these solutions and dimensions give companies, and people in general, a guide to becoming aware of and understand differences and how to cope with them appropriately. Trompenaars, a famous consultant for intercultural communication, uses the allegory of a fish and its habitat, water, to explain the characteristics of culture: “A fish only discovers its need for water when it is no longer in it.”2 Accordingly, culture can be seen as the substance that surrounds a human being and makes him unable to distinguish between different and normal. Therefore, this thesis uses the cultural theories of Edward T. Hall and Geert Hofstede, who both developed approaches to cultural differences by using either a four- or five-dimensions model. These cultural dimensions will be applied to the special circumstances and conditions which a marketer has to deal with in the United States and Germany and thus draws connections between those two different fields of science. As already mentioned in section 1.1, cultural differences play an important role in today’s international marketing. It is therefore important to examine if and how cultural differences, according to Hall and Hofstede, affect parts of the marketing mix for companies selling products in the United States as well as in Germany. The following questions can help to identify the necessary steps: What cultural differences, in both the United States and in Germany, could have an impact on marketing the products of companies selling in those countries? What impact do cultural differences have on parts of the marketing mix? Which adaptions should marketers make to their marketing mix due to the cultural differences? Is standardisation a successful method in both international markets? The answers should help the marketer make the right choice between adapting products to local circumstances or selling and marketing the same product all around the world. This thesis will attempt to answer these questions by applying the above-mentioned cultural theories, and will provide suggestions for how companies from the USA or Germany should conceive parts of their marketing mix. It will further provide examples of culture–related marketing efforts.
Technology is a key driver behind the effects of contemporary globalization on business and other organizations worldwide. Understanding this phenomena in connection with the impact of cultural variations can help improve business and product life cycles in an era in which corporate capital and liquidity buffers must be increased for unexpected developments in global markets. Cultural and Technological Influences on Global Business is a leading publication in its field emphasizing the importance of deeply exploring the effects of cultures and technologies on the global business sector. This reference source is beneficial for professionals, researchers, and practitioners who wish to broaden their understanding of the direct relationship between culture and technology in the international business realm.
Businesses today face unprecedented challenges as they navigate the fusion of technology, cultural diversity, and organizational paradigms. Extending strategic marketing and financial policies globally is imperative, as is creating innovative and culturally tailored human resource management. However, organizations must embrace a truly global perspective to thrive. This book illuminates the intricate interplay between evolving global business landscapes and the need for organizations to adopt a holistic approach. Organizational Paradigms of Global Business: Fusion of Technology and Cultural Diversity chronicles and analyzes the accelerating transformations driven by technological innovations, organizational models, and production processes that have fundamentally altered societal and economic structures. From the impact of the Industrial Revolution to the emergence of post-modernity, this book assesses the societal transformations since the 1960s. Furthermore, it provides insights into contemporary global complexities, including corporate vulnerabilities, jobless growth sectors, outdated public policies, and shifting global power dynamics. This book meticulously examines the key dimensions of global companies, such as multiculturalism, geographic dispersion, and the knowledgeable workforce to provide strategies for navigating dynamic environments.
Robbins/Judge provide the research you want in the language your students understand; accompanied with the best selling self-assessment software, SAL. Some topics include management functions; the social sciences; helping employees balance work and other responsibilities; improving people skills; improving customer service; motivational concepts; communication; power and politics; conflict and negotiation; culture; and stress management. Globally accepted and written by one of the most foremost authors in the field, this is a necessary read for all managers, human resource workers, and anyone needing to understand and improve their people skills.
