ChatBot and the New Future of Content Creations

ChatBot and the New Future of Content Creations

Author: Dwayne anderson

Publisher: Estalontech

Published: 2023-01-23

Total Pages: 68

ISBN-13:

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ChatBot and the New Future of Content Creations is a comprehensive guide for anyone looking to harness the power of Chat GPT, a cutting-edge language model, for content creation and marketing purposes. The book provides an introduction to Chatbot and its capabilities in content creation . It delves into the various ways that Chatbot can be trained and used to generate ideas and content for disruptive innovation, conversational AI, and personalized marketing. The book covers the integration of chatbots and virtual assistants for customer engagement and conversion, as well as its role in building dialogue systems for customer engagement. The book also covers the use of Chat GPT for social media content creation and its potential in education and learning with the help of text generation. Additionally, the book explores capabilities in language translation for global marketing and building knowledge graph for personalized marketing. Moreover, the book covers the limitations and challenges of using Chatbot for marketing, and provide strategies for addressing them. The book concludes with a chapter on the potential future developments and improvements for Chatbot for content creations in marketing and how it may evolve in the future for marketing purposes. Chatbot and the New Future of Content Creation is a valuable resource for anyone looking to stay ahead of the curve in an ever-evolving digital landscape. It provides a comprehensive look at the capabilities and limitations of Chatbot in content creations, as well as strategies for using it effectively for marketing purposes. It's a must-read for content creators, marketers, and solution providers who want to harness the power of Chatbot for content creations for their business. The book not only explains the technical aspects of but also provides practical examples and use cases that help readers understand how to apply the technology in their own contexts.


Digital and Social Media Marketing

Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.


Generative AI and LLMs

Generative AI and LLMs

Author: S. Balasubramaniam

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2024-09-23

Total Pages: 366

ISBN-13: 3111425517

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Generative artificial intelligence (GAI) and large language models (LLM) are machine learning algorithms that operate in an unsupervised or semi-supervised manner. These algorithms leverage pre-existing content, such as text, photos, audio, video, and code, to generate novel content. The primary objective is to produce authentic and novel material. In addition, there exists an absence of constraints on the quantity of novel material that they are capable of generating. New material can be generated through the utilization of Application Programming Interfaces (APIs) or natural language interfaces, such as the ChatGPT developed by Open AI and Bard developed by Google. The field of generative artificial intelligence (AI) stands out due to its unique characteristic of undergoing development and maturation in a highly transparent manner, with its progress being observed by the public at large. The current era of artificial intelligence is being influenced by the imperative to effectively utilise its capabilities in order to enhance corporate operations. Specifically, the use of large language model (LLM) capabilities, which fall under the category of Generative AI, holds the potential to redefine the limits of innovation and productivity. However, as firms strive to include new technologies, there is a potential for compromising data privacy, long-term competitiveness, and environmental sustainability. This book delves into the exploration of generative artificial intelligence (GAI) and LLM. It examines the historical and evolutionary development of generative AI models, as well as the challenges and issues that have emerged from these models and LLM. This book also discusses the necessity of generative AI-based systems and explores the various training methods that have been developed for generative AI models, including LLM pretraining, LLM fine-tuning, and reinforcement learning from human feedback. Additionally, it explores the potential use cases, applications, and ethical considerations associated with these models. This book concludes by discussing future directions in generative AI and presenting various case studies that highlight the applications of generative AI and LLM.


Transforming Education With Generative AI: Prompt Engineering and Synthetic Content Creation

Transforming Education With Generative AI: Prompt Engineering and Synthetic Content Creation

Author: Sharma, Ramesh C.

Publisher: IGI Global

Published: 2024-02-07

Total Pages: 570

ISBN-13:

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The rise of generative Artificial Intelligence (AI) signifies a momentous stride in the evolution of Large Language Models (LLMs) within the expansive sphere of Natural Language Processing (NLP). This groundbreaking advancement ripples through numerous facets of our existence, with education, AI literacy, and curriculum enhancement emerging as focal points of transformation. Within the pages of Transforming Education With Generative AI: Prompt Engineering and Synthetic Content Creation, readers embark on a journey into the heart of this transformative phenomenon. Generative AI's influence extends deeply into education, touching the lives of educators, administrators, policymakers, and learners alike. Within the pages of this book, we explore the intricate art of prompt engineering, a skill that shapes the quality of AI-generated educational content. As generative AI becomes increasingly accessible, this comprehensive volume empowers its audience, by providing them with the knowledge needed to navigate and harness the potential of this powerful tool.


Innovative Pedagogical Practices for Higher Education 4.0

Innovative Pedagogical Practices for Higher Education 4.0

Author: Muhammad Mujtaba Asad

Publisher: CRC Press

Published: 2024-09-27

Total Pages: 353

ISBN-13: 104011976X

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Innovative and creative teaching methods tailored to meet the demands of the current era of Industrial Revolution 4.0 are becoming increasingly prevalent in higher education institutions. Educators must cultivate and implement these strategies in their classrooms to incorporate the essential skills of Education 4.0 and digitalization in education. This book aims to explore and showcase various aspects of innovative pedagogies for Higher Education 4.0, drawing from best practices worldwide to provide a comprehensive understanding of this evolving field. Innovative Pedagogical Practices for Higher Education 4.0 highlights the cutting‐edge technologies essential for Education 4.0 and equips educators with the skills required for 21st‐century teaching. Through international case studies, this book explores the integration of educational technology, illuminating the obstacles encountered by educational institutions aiming to embrace Education 4.0 in higher education settings. Furthermore, it presents inventive tools and strategies for harnessing technology in teaching, offering a new outlook on innovative pedagogies. This book meets the need for solutions that tackle the challenges of Education 4.0 and demonstrates how these challenges can be overcome through innovative pedagogies for student learning in higher education institutions. It is a valuable resource for educators, specialists, academic institutions, and policymakers seeking practical solutions in the ever‐evolving landscape of education.


Strategic Content Marketing

Strategic Content Marketing

Author: Dan Farkas

Publisher: Taylor & Francis

Published: 2023-10-11

Total Pages: 298

ISBN-13: 1000962695

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Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, while reflective questions and activities aid comprehension. On reading, students will understand: The definition, purpose, and practical implementation of a content marketing programme The relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives The most effective and valued forms of content marketing and how they are structured and used, including a special focus on digital and B2B content marketing How to create persuasive content and measure the effectiveness of content marketing The careers, associated competencies, and software technologies in the burgeoning field of content marketing. This comprehensive text is perfect core and recommended reading for advanced undergraduate and postgraduate students studying content marketing, inbound marketing, marketing communications, digital and social media marketing, and public relations. In practice, the book is also highly valuable for practicing professionals studying for professional qualifications and looking to develop their skills. Online resources include instructor teaching slides, four-color images and templates, and chapter test bank questions.


Chatbot Research and Design

Chatbot Research and Design

Author: Asbjørn Følstad

Publisher: Springer Nature

Published: 2022-01-27

Total Pages: 217

ISBN-13: 3030948900

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This book constitutes the proceedings of the 5th International Workshop on Chatbot Research and Design, CONVERSATIONS 2021, which was held during November 2021.Due to COVID-19 pandemic the conference was held online. The 12 papers included in this volume were carefully reviewed and selected from a total of 25 submissions. The papers in the proceedings are structured in four topical groups: Chatbot User Insight, Chatbots Supporting Collaboration and Social Interaction, and Chatbot UX and Design.


Ethical AI and Data Management Strategies in Marketing

Ethical AI and Data Management Strategies in Marketing

Author: Saluja, Shefali

Publisher: IGI Global

Published: 2024-07-18

Total Pages: 296

ISBN-13:

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In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of data governance and ethical frameworks. Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards. The book delves into essential topics such as data privacy, ethical marketing, and technology ethics, providing valuable insights and practical solutions for managing data ethically in modern marketing.


The new online trade

The new online trade

Author: Gerrit Heinemann

Publisher: Springer Nature

Published: 2023-03-30

Total Pages: 519

ISBN-13: 3658407573

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This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are. The 13th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people's growing need for more sustainability and consideration for the environment has now also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. The topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce will be explored in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular. The content - Meta-targeting and business ideas in online retailing - Business model of online trade - Forms of online trade - Business systems and benchmarks in e-commerce - Best practices and risks in online retailing


ChatGPT eBook

ChatGPT eBook

Author: GURMEET SINGH DANG

Publisher: GURMEETWEB TECHNICAL LABS

Published:

Total Pages: 2268

ISBN-13: 9359750298

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