Cases on Consumer-Centric Marketing Management
Cases on Consumer-Centric Marketing Management

Author: Jham, Vimi

Publisher: IGI Global

Published: 2013-07-31

Total Pages: 373

ISBN-13: 1466643587

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As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.

Strategic Marketing Management in Asia
Strategic Marketing Management in Asia

Author: Syed Saad Andaleeb

Publisher: Emerald Group Publishing

Published: 2016-12-22

Total Pages: 589

ISBN-13: 1786357453

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With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

Mobile Marketing Management
Mobile Marketing Management

Author: Hongbing Hua

Publisher: Productivity Press

Published: 2019

Total Pages: 0

ISBN-13: 9780367142469

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Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short.

Case Studies on Social Marketing
Case Studies on Social Marketing

Author: M. Mercedes Galan-Ladero

Publisher: Springer

Published: 2019-02-20

Total Pages: 254

ISBN-13: 3030048438

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Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.

The Best Digital Marketing Campaigns in the World
The Best Digital Marketing Campaigns in the World

Author: Damian Ryan

Publisher: Kogan Page Publishers

Published: 2011-06-03

Total Pages: 224

ISBN-13: 0749460636

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With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.

Global Marketing Management
Global Marketing Management

Author: Robert Dow Buzzell

Publisher: Prentice Hall

Published: 1992

Total Pages: 772

ISBN-13:

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Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing.

Marketing Management: An International Perspective
Marketing Management: An International Perspective

Author: Dominique Turpin

Publisher: Bloomsbury Publishing

Published: 1999-05-28

Total Pages: 498

ISBN-13: 1349275298

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Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level. Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor's Guide, based on the authors' own teaching experience, which provides a roadmap and guidance on how to best use each case.

Business-to-Business Marketing Management
Business-to-Business Marketing Management

Author: Mark S. Glynn

Publisher: Emerald Group Publishing

Published: 2012-04-04

Total Pages: 370

ISBN-13: 1780525761

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This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.

Case Studies for Marketing Students
Case Studies for Marketing Students

Author: Kisholoy Roy

Publisher: Createspace Independent Publishing Platform

Published: 2016-04-25

Total Pages: 88

ISBN-13: 9781532931468

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This book is a compilation of case studies focusing on four fundamental areas of marketing viz. brand management, services marketing, retail marketing and sales management. The book is classified into four sections based on the above areas. Every care has been taken by the author to see to it that each section has case studies that contribute to the holistic understanding of a subject area. Conceptual understanding of the subject area along with application of theory is what this book offers. The questions at the end of each case study test the understanding of a case study by a student. The author hopes that this book will serve good to all students pursuing marketing management curriculum in various universities.