This book provides a genealogy of radical Basque nationalism and the means by which this complex, often violent, political movement has reinforced Basque identity. Radical nationalists are mobilized by a shared frame of reference where ethnicity and violence are intertwined in a nostalgic recreation of a golden age and a quasi-religious imperative to restore that distant past. Muro critically examines the origins of the ethno-nationalist conflict and provides a comprehensive examination of Euskadi Ta Askatusana’s (ETA) violent campaign. The book analyzes the interplay of ethnicity and violence and stresses the role of inherited myths, memories, and cultural symbols to explain the ability of radical Basque nationalism to endure.
The seventeenth century has been characterized as "Latin America's forgotten century." This landmark work, originally published in 1973, attempted to fill the vacuum in knowledge by providing an account of the first great colonial cycle in Spanish Central America. The colonial Spanish society of the sixteenth century was very different from that described in the eighteenth century. What happened in the Latin American colonies between the first conquests, the seizure of long-accumulated Indian wealth, the first silver booms, and the period of modern raw material supply? How did Latin America move from one stage to the other? What were these intermediate economic stages, and what effect did they have on the peoples living in Latin America? These questions continue to resonate in Latin American studies today, making this updated edition of Murdo J. MacLeod's original work more relevant than ever. Colonial Central America was a large, populous, and always strategically significant stretch of land. With the Yucatán, it was home of the Maya, one of the great pre-Columbian cultures. MacLeod examines the long-term process it underwent of relative prosperity, depression, and then recovery, citing comparative sources on Europe to describe Central America's great economic, demographic, and social cycles. With an updated historiographical and bibliographical introduction, this fascinating study should appeal to historians, anthropologists, and all who are interested in the colonial experience of Latin America.
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Exploring the links between sexuality, society, and state formation, this is the first history of prostitution and its regulation in Peru. Scholars and students interested in Latin American history, the history of gender and sexuality, and the history of medicine and public health will find Drinot's study engaging and thoroughly researched.
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
“A necessary addition to the literature on Latin America’s Pentecostals, whose number exceeds 100 million . . . a highly readable text.” —Times Higher Education “It’s not a process,” one pastor insisted, “rehabilitation is a miracle.” In the face of addiction and few state resources, Pentecostal pastors in Guatemala City are fighting what they understand to be a major crisis. Yet the treatment centers they operate produce this miracle of rehabilitation through extraordinary means: captivity. These men of faith snatch drug users off the streets, often at the request of family members, and then lock them up inside their centers for months, sometimes years. Hunted is based on more than ten years of fieldwork among these centers and the drug users that populate them. Over time, as Kevin Lewis O’Neill engaged both those in treatment and those who surveilled them, he grew increasingly concerned that he, too, had become a hunter, albeit one snatching up information. This thoughtful, intense book will reframe the arc of redemption we so often associate with drug rehabilitation, painting instead a seemingly endless cycle of hunt, capture, and release. “O’Neill uses his dramatic story of the manhunt to rethink Foucauldian pastoral power . . . [an] utterly brilliant book.” —PoLAR: Political and Legal Anthropology Review “The theme of Kevin Lewis O’Neill’s fascinating book, Hunted—i.e., drug addicts kidnapped and held in involuntary confinement in treatment centers run by Guatemalan Pentecostals—may strike readers as so outré or outrageous as to provoke a reaction . . . Hunted consists in brilliant participant-observer reportage.” —Pneuma
