Tourism Marketing and Management in the Caribbean (RLE Marketing)

Tourism Marketing and Management in the Caribbean (RLE Marketing)

Author: Dennis J. Gayle

Publisher: Routledge

Published: 2014-09-15

Total Pages: 303

ISBN-13: 1317663136

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The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.


Tourism in the Caribbean

Tourism in the Caribbean

Author: David Timothy Duval

Publisher: Routledge

Published: 2004-07-31

Total Pages: 324

ISBN-13: 1134411499

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The Caribbean is one of the premier tourist destinations in the world. Changes in travel patterns, markets and traveller motivations have brought about considerable growth and dramatic change to the region's tourism sector. This book brings together a high calibre team of international researchers to provide an up-to-date assessment of the scope of tourism and the nature of tourism development in the Caribbean. Divided into three parts, the book: gives an overview of existing tourism trends in the region addresses tourism development issues, including sustainability, ecotourism, heritage tourism, community participation, management implications, and linkages with agriculture considers future trends, including an assessment of recent world events and their impacts on tourism in the region, and future trends in terms of airlift, economic sustainability and markets. A valuable resource for students of tourism and Caribbean studies, as well as governments, and national and regional tourism offices, this topical volume brings together excellent contributions to assess and analyze the state of the Caribbean tourism; past, present and future.


Marketing Island Destinations

Marketing Island Destinations

Author: Acolla Lewis

Publisher: Routledge

Published: 2010-10-13

Total Pages: 186

ISBN-13: 113644498X

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Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world’s leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality.This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.


Revisiting Tourism Flows to the Caribbean

Revisiting Tourism Flows to the Caribbean

Author: Ms.Nicole Laframboise

Publisher: International Monetary Fund

Published: 2014-12-18

Total Pages: 27

ISBN-13: 1498345905

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The Caribbean share of the global tourism market has been declining. This study examines what is driving tourism flows. It estimates the determinants of tourism and explores variations based on sample differences, and also constructs a static nominal price comparison index. The paper finds that: (i) tourism arrivals and expenditure are sensitive to both price and income factors in source markets; (ii) price and income elasticities of tourism have declined since 2008; (iii) price elasticity is statistically insignificant for “high-end” destinations; and (iv) the nominal cost of an average one week beach holiday in the Caribbean is higher than in other beach destinations around the world. These results point to the need for structural reforms to raise product quality, cost reduction or containment in “low-end” destinations, including possibly via exchange rates, and an adjustment in aggregate consumption to adapt to the implications of a lower contribution to GDP from tourism.


Caribbean Tourism

Caribbean Tourism

Author: Jean S. Holder

Publisher: Canoe Press (IL)

Published: 2013

Total Pages: 0

ISBN-13: 9789766530150

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Includes bibliographical references and index.


Tourism in East Caribbean Countries

Tourism in East Caribbean Countries

Author: International Monetary Fund

Publisher: International Monetary Fund

Published: 1988-09-06

Total Pages: 44

ISBN-13: 145195445X

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This paper studies recent developments in tourism in the East Caribbean countries (ECC) and reviews government policies to support tourism. The paper also presents a model to explain the movements of tourist arrivals to the region during 1970-86. The estimated model is used to project future tourist arrivals in the ECC.


Business of Travel and Tourism in the 21st Century: A Caribbean Approach

Business of Travel and Tourism in the 21st Century: A Caribbean Approach

Author: Angela B. Cleare

Publisher: Lulu.com

Published: 2016-11-28

Total Pages: 518

ISBN-13: 1483450589

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A comprehensive tourism manual, with contributions from top industry experts from The Bahamas and the Caribbean. Designed primarily for high school and college students in the Caribbean region as well as those interested in furthering their tourism career. "I congratulate and thank Angela Cleare and her contributing partners for this outstanding contribution to travel and tourism literature from a Caribbean perspective. It is obvious that a great deal of work has gone into this well-written book which covers all the elements of the travel and tourism industry as they relate to the region. I believe this will be not only an indispensable textbook for teachers and students and a handbook for investors and others directly involved in the industry but also a publication of interest to all of us who are in one way or another affected by the industry. I am particularly pleased to see the attention paid to ecotourism and the relationship between the industry and the environment." -Arthur A. Foulkes