With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Even in challenging economic times, the hospitality industry is one career field that has consistently proven itself to hold out against difficult financial circumstances. Hundreds of thousands of new job posts are added each year to the already over twelve million people working in the events, food, lodging, and tourism industries. In these pages, exciting work opportunities in these four subcategories of the hospitality field are served up with a smile, giving readers practical steps to finding and excelling in their dream job as a chef, an event coordinator, a museum guide, or in one of the many other exciting jobs explored here.
Whether you want to spend your days outside leading tours or in the kitchen preparing delicious meals for customers, the travel and hospitality industries offer a diverse array of career opportunities.
This book is a tailor-made journey that enables individuals to match their core beliefs and values with numerous professional opportunities within the leisure industry. Leading experts provide detailed discussion and insight for 11 primary areas related to recreation, parks, sport management, hospitality, and tourism. Once you have identified and matched your values with a specific area, you will start planning your personal roadmap to a successful and rewarding career with the chapter "Preparing for a Career in Recreation".
A fully revised and updated new edition of this bestselling text. New material covers issues such as the sharing economy, technology (Virtual Reality and use of robots) and use of big data to personalize experiences and encourage loyalty.
Help students succeed now and in the future in any aspect of the hospitality field! Hospitality Management Education focuses on the academic aspect of hospitality--the mechanisms of hospitality education programs, their missions, their constituents, and the outcomes of their efforts. This book examines why people study hospitality management, the vast opportunities the field offers, and ways to best prepare students for a career in the industry or in academia. Within Hospitality Management Education, you'll find exhibits, figures, tables, and insight into innovative practice methods that will strengthen your skills as an educator and contributor to the growing success of this discipline. Containing research and first-hand accounts, Hospitality Management Education offers you insight into qualities and strategies that make educators or employees effective and successful in the industry. You'll find useful information to help you better prepare students and enhance your teaching skills, such as: understanding the history and advances of hospitality management education during the past 75 years stressing the difference between the hospitality industry and other industries to help prospective hospitality students understand the unique rigors of hospitality examining degree programs in the United Kingdom, Australia, and the United States to identify common global teaching trends, differences, and program outcomes enhancing student learning and education programs by linking academic hospitality programs to industry through internships, involvement with industry associations, and advisory councils assuring quality in academic programs through accreditation, certification, outside peer reviews, outside reviews by the industry, and administrative reviews of the faculty preparing for a professional academic career through strategic career planning, networking, and targeting hospitality programs Hospitality Management Education discusses educational trends as a whole over the past decade to give you insight into future directions of hospitality such as increased specialization, growing numbers of faculty, more funding, and increased academic focus on research and scholarship. In this valuable volume, you'll find methods and suggestions that will make you a more knowledgeable and effective educator!
Hospitality Career Opportunities: Learn Secrets to Get Jobs in Hotel, Restaurant and Cruise Industry is undoubtedly the BEST Job training manual in the market written only for hospitality management students & workers. This book provides solid information about a variety of careers within the hospitality industry and includes training and education requirements, salary statistics, and professional and Internet resources. You may wonder why I am claiming this manual as the BEST HOTEL and RESTAURANT MANAGEMENT JOB TRAINING GUIDE. Simply because of these following unique features that this book provides: Exclusive List of questions that are asked in Hotel & Restaurant Job Interviews. Most complete & updated list of Hotel, Restaurant & Cruise Industry related web sites, Official career pages, and relevant social networking links for getting Jobs. Detail instructions on how to prepare hospitality industry standard resume, cover letter, thank you letter and many more. Detail descriptions on all proven job hunting strategies. Complete guideline on how to manage both advertised and non-advertised jobs. Detail instructions on how to manage jobs through online resources. Expert Career advice for career advancement. Updated industry Information like latest hiring trends and current salary etc. Covers various carrier options available in hotel, restaurant, cruise ships, airlines etc.
"Profiles jobs in travel and hospitality such as Baggage porters and bellhops, Bed and breakfast owners, Hotel concierges, Interpreters and translators, Ski resort workers, and Travel agents."--Résumé de l'éditeur.
(Black & White version) Fundamentals of Business was created for Virginia Tech's MGT 1104 Foundations of Business through a collaboration between the Pamplin College of Business and Virginia Tech Libraries. This book is freely available at: http://hdl.handle.net/10919/70961 It is licensed with a Creative Commons-NonCommercial ShareAlike 3.0 license.
