Careers in Digital Media
Careers in Digital Media

Author: Corona Brezina

Publisher: The Rosen Publishing Group, Inc

Published: 2017-12-15

Total Pages: 82

ISBN-13: 1538381524

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Digital media has become a ubiquitous part of modern life. People consume digital media of all kinds, content on websites, special effects of movies, and photographs, videos, and graphics shared on social media are just a few examples. As digital media continues to become dominant, skill in the field is in demand and the rate of job growth is high. A range of jobs in digital media and a description of the preparation needed for a successful career, such as qualifications, education (including high school classes), practical steps for obtaining a job, and strategies for long-term advancement are outlined.

Marketing Strategy
Marketing Strategy

Author: Robert W. Palmatier

Publisher: Bloomsbury Publishing

Published: 2020-12-31

Total Pages: 414

ISBN-13: 1350305286

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Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design

Careers in Digital Media
Careers in Digital Media

Author: Corona Brezina

Publisher: The Rosen Publishing Group, Inc

Published: 2017-12-15

Total Pages: 82

ISBN-13: 1538381532

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Digital media has become a ubiquitous part of modern life. People consume digital media of all kinds, content on websites, special effects of movies, and photographs, videos, and graphics shared on social media are just a few examples. As digital media continues to become dominant, skill in the field is in demand and the rate of job growth is high. A range of jobs in digital media and a description of the preparation needed for a successful career, such as qualifications, education (including high school classes), practical steps for obtaining a job, and strategies for long-term advancement are outlined.

Introduction to Digital Media
Introduction to Digital Media

Author: Alessandro Delfanti

Publisher: John Wiley & Sons

Published: 2019-02-06

Total Pages: 196

ISBN-13: 1119276209

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New and updated English translation of the highly successful book on digital media This book introduces readers to the vast and rich world of digital media. It provides a strong starting point for understanding digital media’s social and political significance to our culture and the culture of others—drawing on an emergent and increasingly rich set of empirical and theoretical studies on the role and development of digital media in contemporary societies. Touching on the core points behind the discipline, the book addresses a wide range of topics, including media economics, online cooperation, open source, social media, software production, globalization, brands, marketing, the cultural industry, labor, and consumption. Presented in six sections—Media and Digital Technologies; The Information Society; Cultures and Identities; Digital Collaboration; Public Sphere and Power; Digital Economies—the book offers in-depth chapter coverage of new and old media; network infrastructure; networked economy and globalization; the history of information technologies; the evolution of networks; sociality and digital media; media and identity; collaborative media; open source and innovation; politics and democracy; social movements; surveillance and control; digital capitalism; global inequalities and development; and more. Delivers a reliable, compact and quick introduction to the core issues analyzed by digital culture studies and sociology of information societies Interweaves main topics and theories with several examples and up-to-date case studies, often linked to our everyday lives on the internet, as well as suggestions for further readings Anchors examples to discussions of the main sociological, political, and anthropological theoretical approaches at stake to help students make sense of the changes brought about by digital media Uses critical sociological and political theory alongside every day examples to discuss concepts such as online sociality, digital labor, digital value creation, and the reputation economy Clear and concise throughout, Introduction to Digital Media is an excellent primer for those teaching and studying digital culture and media.

Women in Media Careers
Women in Media Careers

Author: Lee Bollinger

Publisher: University Press of America

Published: 2008

Total Pages: 200

ISBN-13: 9780761841333

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Women in Media Careers takes an in-depth look at women's careers in mass media by outlining job descriptions and providing insider tips on how to begin a career. By investigating positions held by women in top media-owning conglomerates, authors Lee Bollinger and Carole O'Neill assert that while women in the media still struggle against the impenetrable glass ceiling, vibrant changes in the industry have left that ceiling more permeable than ever. Women are inching their way into the executive positions at top media conglomerates making them major power players in the industry. After comparing employment data from the Bureau of Labor Statistics, the Equal Employment Opportunity Commission, and the top Fortune 500 media companies, Bollinger and O'Neill emphasize that despite the great odds set against women, they are succeeding in blazing a career path in mass media. Also discussed are the extraordinary women of the media industry who have gone beyond all boundaries and have succeeded in multiple genres of media or entertainment. Informative and inspiring, Bollinger and O'Neill's encouraging book offers women a reliable resource on the career opportunities in the mass media industry and how they can succeed in securing a position at the top.

Half of a Yellow Sun
Half of a Yellow Sun

Author: Chimamanda Ngozi Adichie

Publisher: Vintage Canada

Published: 2010-10-29

Total Pages: 562

ISBN-13: 0307373541

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With her award-winning debut novel, Purple Hibiscus, Chimamanda Ngozi Adichie was heralded by the Washington Post Book World as the “21st century daughter” of Chinua Achebe. Now, in her masterly, haunting new novel, she recreates a seminal moment in modern African history: Biafra’s impassioned struggle to establish an independent republic in Nigeria during the 1960s. With the effortless grace of a natural storyteller, Adichie weaves together the lives of five characters caught up in the extraordinary tumult of the decade. Fifteen-year-old Ugwu is houseboy to Odenigbo, a university professor who sends him to school, and in whose living room Ugwu hears voices full of revolutionary zeal. Odenigbo’s beautiful mistress, Olanna, a sociology teacher, is running away from her parents’ world of wealth and excess; Kainene, her urbane twin, is taking over their father’s business; and Kainene’s English lover, Richard, forms a bridge between their two worlds. As we follow these intertwined lives through a military coup, the Biafran secession and the subsequent war, Adichie brilliantly evokes the promise, and intimately, the devastating disappointments that marked this time and place. Epic, ambitious and triumphantly realized, Half of a Yellow Sun is a more powerful, dramatic and intensely emotional picture of modern Africa than any we have had before.

Digital Media
Digital Media

Author: Peter Jordan

Publisher: Career FAQs

Published: 2007

Total Pages: 213

ISBN-13: 1921106492

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The digital revolution has radically changed the way we work, play, learn and communicate. This transformation has created an exciting range of careers, including new jobs that didn't exist a decade ago.

The Fashion Industry and Its Careers
The Fashion Industry and Its Careers

Author: Michele M. Granger

Publisher: Bloomsbury Publishing USA

Published: 2015-03-12

Total Pages: 497

ISBN-13: 1628923415

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Revised editon of: Fashion: the industry and its careers / Michele M. Granger. 2012

Sleepless in Hollywood
Sleepless in Hollywood

Author: Lynda Obst

Publisher: Simon and Schuster

Published: 2013-06-11

Total Pages: 320

ISBN-13: 1476727767

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The veteran producer and author of the bestseller Hello, He Lied takes a witty and critical look at the new Hollywood. Over the past decade, producer Lynda Obst gradually realized she was working in a Hollywood that was undergoing a drastic transformation. The industry where everything had once been familiar to her was suddenly disturbingly strange. Combining her own industry experience and interviews with the brightest minds in the business, Obst explains what has stalled the vast moviemaking machine. The calamitous DVD collapse helped usher in what she calls the New Abnormal (because Hollywood was never normal to begin with), where studios are now heavily dependent on foreign markets for profit, a situation which directly impacts the kind of entertainment we get to see. Can comedy survive if they don’t get our jokes in Seoul or allow them in China? Why are studios making fewer movies than ever—and why are they bigger, more expensive and nearly always sequels or recycled ideas? Obst writes with affection, regret, humor and hope, and her behind-the-scenes vantage point allows her to explore what has changed in Hollywood like no one else has. This candid, insightful account explains what has happened to the movie business and explores whether it’ll ever return to making the movies we love—the classics that make us laugh or cry, or that we just can’t stop talking about.

Directing Actors
Directing Actors

Author: Judith Weston

Publisher: Michael Wiese Productions

Published: 1996

Total Pages: 340

ISBN-13: 9780941188241

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Demonstrates what constitutes a good performance, what actors want from a director, what directors do wrong and more.