Read and Download eBook Full
Author: Daniel Romer
Publisher: University of Pennsylvania Press
Published: 2006-11-22
Total Pages: 304
ISBN-13: 0812219449
DOWNLOAD EBOOKCapturing Campaign Dynamics, 2000 and 2004 is ideal for courses in survey research methods in political science, communication studies, and public opinion analysis. It will also be of great interest to pollsters and political consultants.
Author: Daniel Romer
Publisher: University of Pennsylvania Press
Published: 2006-11-22
Total Pages: 334
ISBN-13: 9780812219449
DOWNLOAD EBOOKCapturing Campaign Dynamics, 2000 and 2004 is ideal for courses in survey research methods in political science, communication studies, and public opinion analysis. It will also be of great interest to pollsters and political consultants.
Author: Michael Tesler
Publisher: University of Chicago Press
Published: 2010-11-15
Total Pages: 209
ISBN-13: 0226793842
DOWNLOAD EBOOKBarack Obama’s presidential victory naturally led people to believe that the United States might finally be moving into a post-racial era. Obama’s Race—and its eye-opening account of the role played by race in the election—paints a dramatically different picture. The authors argue that the 2008 election was more polarized by racial attitudes than any other presidential election on record—and perhaps more significantly, that there were two sides to this racialization: resentful opposition to and racially liberal support for Obama. As Obama’s campaign was given a boost in the primaries from racial liberals that extended well beyond that usually offered to ideologically similar white candidates, Hillary Clinton lost much of her longstanding support and instead became the preferred candidate of Democratic racial conservatives. Time and again, voters’ racial predispositions trumped their ideological preferences as John McCain—seldom described as conservative in matters of race—became the darling of racial conservatives from both parties. Hard-hitting and sure to be controversial, Obama’s Race will be both praised and criticized—but certainly not ignored.
Author: Marisa Abrajano
Publisher: Princeton University Press
Published: 2012-03-25
Total Pages: 234
ISBN-13: 069115435X
DOWNLOAD EBOOKMaking up 14.2 percent of the American population, Hispanics are now the largest minority group in the United States. Clearly, securing the Hispanic vote is more important to political parties than ever before. Yet, despite the current size of the Hispanic population, is there a clear Hispanic politics? Who are Hispanic voters? What are their political preferences and attitudes, and why? The first comprehensive study of Hispanic voters in the United States, New Faces, New Voices paints a complex portrait of this diverse and growing population. Examining race, politics, and comparative political behavior, Marisa Abrajano and R. Michael Alvarez counter the preconceived notion of Hispanic voters as one homogenous group. The authors discuss the concept of Hispanic political identity, taking into account the ethnic, generational, and linguistic distinctions within the Hispanic population. They compare Hispanic registration, turnout, and participation to those of non-Hispanics, consider the socioeconomic factors contributing to Hispanics' levels of political knowledge, determine what segment of the Hispanic population votes in federal elections, and explore the prospects for political relationships among Hispanics and non-Hispanics. Finally, the authors look at Hispanic opinions on social and economic issues, factoring in whether these attitudes are affected by generational status and ethnicity. A unique and nuanced perspective on the Hispanic electoral population, New Faces, New Voices is essential for understanding the political characteristics of the largest and fastest growing group of minority voters in the United States.
Author: Stephen K. Medvic
Publisher: Routledge
Published: 2017-11-21
Total Pages: 387
ISBN-13: 1351673645
DOWNLOAD EBOOKStephen Medvic’s Campaigns and Elections is a comprehensive yet compact core text that addresses two distinct but related aspects of American electoral democracy—both the processes that constitute campaigns and elections and the players who are involved. In addition to balanced coverage of process and actors, it also gives equal billing to both campaigns and elections, and covers contests for legislative and executive positions at the national and state and local levels, including issue-oriented campaigns of note. The book opens by providing students with the conceptual distinctions between what happens in an election and the campaigning that precedes it. Significant attention is devoted to setting up the context for these campaigns and elections by covering the rules of the game in the American electoral system as well as aspects of election administration and the funding of elections. Then the book systematically covers the actors at every level—candidates and their organizations, parties, interest groups, the media, and voters—and the macro level aspects of campaigns such as campaign strategy and determinants of election outcomes. The book concludes with a big picture assessment of campaign ethics and implications of the "permanent campaign". New to the Third Edition Fully updated through the 2016 elections. Questions the "party decides" theory of the nomination process in light of the Trump Republican candidacy. Covers campaign finance laws and practice emanating from both Citizens United and McCutcheon. Critically examines restrictive voting laws in place for the first time in the 2016 presidential election. Looks at new automatic voter registration as well as registration removals. Expands coverage of media effects on campaigns at every stage, including social media. Draws upon recent research on new campaign technologies and of the science of campaigning.
Author: B. Cautrès
Publisher: Springer
Published: 2011-07-18
Total Pages: 321
ISBN-13: 0230119808
DOWNLOAD EBOOKThis book presents the main results of an electoral panel study which is both unique and innovative not only in French political research but also among Western European electoral studies. The survey was conducted among a sample of 1,846 French voters interviewed on four separate occasions (2007 Presidential and Legislative elections).
Author: Jody C Baumgartner
Publisher: Lexington Books
Published: 2017-08-22
Total Pages: 385
ISBN-13: 1498542972
DOWNLOAD EBOOKAlthough many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of new developments in 2016. Drawing on original research conducted by leading experts, The Internet and the 2016 Presidential Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? The book also examines how citizens made use of online sources to become informed, follow campaigns, and participate. Contributions also explore how the Internet affected developments in media reporting, both traditional and non-traditional, about the campaign. What other messages were available online, and what effects did these messages have had on citizen’s attitudes and vote choice? The book examines these questions in an attempt to summarize the 2016 online campaign.
Author: Benjamin R. Warner
Publisher: Bloomsbury Publishing USA
Published: 2018-02-21
Total Pages: 304
ISBN-13:
DOWNLOAD EBOOKWritten by leading scholars of political communication, this book provides a comprehensive accounting of the campaign communication that characterized the unprecedented 2016 presidential campaign. The political events leading up to election day on November 8, 2016, involved unprecedented events in U.S. history: Hillary Clinton was the first woman to be nominated by a major party, and she was favored to win the highest seat in the nation. Donald Trump, arguably one of the most unconventional and most-unlikely-to-succeed candidates in U.S. history, became the leading candidate against Clinton. Then, an even more surprising thing happened: Trump won, an outcome unexpected by all experts and statistical models. An Unprecedented Election: Media, Communication, and the Electorate in the 2016 Campaign presents proprietary research conducted by a national election team and leading scholars in political communication and documents the most significant-and in some cases, the most shocking-features of the 2016 U.S. presidential election. The information presented in this book is derived from national surveys, experiments, and textual analysis and helps readers grasp the truly unique characteristics of this campaign that make it unlike any other in U.S. history. The chapters explain the underlying dynamics of this astonishing election by assessing the important role of both traditional and social media, the evolving (and potentially diminishing) influence of televised campaign advertisements, the various implications of three historic presidential debates, and the contextual significance of convention addresses. Readers will come away with an appreciation of the content and effects of the campaign communication and media coverage as well as the unique attributes of the electorate that ultimately selected Donald Trump as the 45th president of the United States.
Author: Jody C Baumgartner
Publisher: Taylor & Francis
Published: 2023-06-30
Total Pages: 152
ISBN-13: 1000909190
DOWNLOAD EBOOKThis book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. Whether focused on the development of campaign strategy, its implementation via various communication media, or how well that communication resonates and mobilizes the electorate, marketing is central to political campaigning. The election of 2020 was arguably one of the most unique in recent memory. The campaign took place in a context which included a pandemic that prevented normal campaigning for much of the year, a historically unpopular and polarizing incumbent president and continued adaptation on the part of all political actors and citizens to a rapidly changing communication environment. Chapters in this book, by well-respected scholars in the field, focus on various aspects of this reality. This includes discussion of how candidates use various social media platforms, what effects the social media campaign has on citizens and legacy media, as well as how well marketing efforts resonate with citizens. Political Marketing and the Election of 2020 will interest students, scholars, and researchers of political marketing, political communication, parties and elections, and American politics. The chapters in this book were originally published in the Journal of Political Marketing.
Author: Harold D. Clarke
Publisher: University of Toronto Press
Published: 2009-01-01
Total Pages: 310
ISBN-13: 9780802096746
DOWNLOAD EBOOK"A timely and important contribution to voting literature. Both Canadians and Americans will develop a better understanding of their neighbours' elections, but will also gain many new insights into the politics of their own country." - Larry LeDuc, University of Toronto
