Culture and heritage tourism provide an important direction in sustainable funding and tourism. Assessing the potential of cultural and heritage assets, including physical and experiential values, is crucial for the sustainability of tourism attractions and regional development. Conservation and Promotion of Heritage Tourism is a collection of innovative methods and applications to utilize historical resources to increase tourism for long-term economic security and advancement. Highlighting a range of topics including cultural tourism, community development, and tourism branding, this book is ideally designed for historians, city planners, curators, business professionals, educators, engineers, managers, tourism researchers, graduate-level students, policymakers, and academicians seeking current research on the connections between culture, conservation, sustainable development, and tourism.
This volume provides a comprehensive account of the valuable tangible and intangible benefits of the development of heritage tourism. Tourism development is widely acknowledged as a crucial tool to foster the development of rural and urban areas. To this end, this book presents nine case studies from international authors that reflect how tourism development is helpful—economically, socially, and otherwise—for community capacity building. The case studies from the countries of Spain, Portugal, Australia, Dubai, Bangladesh, Nigeria, and India demonstrate the uses of various management strategies and methods for rural and urban areas, and cover some of the major topics related to community-based tourism, community capacity building, and community participation in developing heritage tourism. Chapters consider the conservation of heritage resources and tourism promotion of destinations that provide opportunities to local communities to strengthen their economies and social standards. Key features: water conservation in urban landscape as natural, cultural, and historic tourism resources spiritual and religious heritage tourism cultural tourism and the support of public and private funds economic development and its effect on cultural and natural resources public-private-partnerships to ensure sustainable development talent management challenges tribal tourism and tribal festivals, which are the mirror of their culture and could be major tourist attractions The methodologies and proposed management strategies discussed by the book's researchers and professors will be valuable for policymakers, administrators, tourism promoters, researchers, and academicians who are involved with the tourism industry.
Public participation and local community involvement have taken centre stage in heritage practice in recent decades. In contrast with this established position in wider heritage work, public engagement with conservation practice is less well developed. The focus here is on conservation as the practical care of material cultural heritage, with all its associated significance for local people. How can we be more successful in building capacity for local ownership and leadership of heritage conservation projects, as well as improving participative involvement in decisions and in practice? This book presents current research and practice in community-led conservation. It illustrates that outcomes of locally-led, active participation show demonstrable social, educational and personal benefits for participants. Bringing together UK and international case studies, the book combines analysis of theoretical and applied approaches, exploring the lived experiences of conservation projects in and with different communities. Responding to the need for deeper understanding of the outcomes of heritage conservation, it examines the engagement of local people and communities beyond the expert and specialist domain. Highlighting the advances in this important aspect of contemporary heritage practice, this book is a key resource for practitioners in heritage studies, conservation and heritage management. It is also relevant for the practising professional, student or university researcher in an emerging field that overarches professional and academic practice.
This volume provides a comprehensive account of the valuable tangible and intangible benefits of the development of heritage tourism. Tourism development is widely acknowledged as a crucial tool to foster the development of rural and urban areas. To this end, this book presents nine case studies from international authors that reflect how tourism development is helpful--economically, socially, and otherwise--for community capacity building. The case studies from the countries of Spain, Portugal, Australia, Dubai, Bangladesh, Nigeria, and India demonstrate the uses of various management strategies and methods for rural and urban areas, and cover some of the major topics related to community-based tourism, community capacity building, and community participation in developing heritage tourism. Chapters consider the conservation of heritage resources and tourism promotion of destinations that provide opportunities to local communities to strengthen their economies and social standards. Key features: water conservation in urban landscape as natural, cultural, and historic tourism resources spiritual and religious heritage tourism cultural tourism and the support of public and private funds economic development and its effect on cultural and natural resources public-private-partnerships to ensure sustainable development talent management challenges tribal tourism and tribal festivals, which are the mirror of their culture and could be major tourist attractions The methodologies and proposed management strategies discussed by the book's researchers and professors will be valuable for policymakers, administrators, tourism promoters, researchers, and academicians who are involved with the tourism industry.
Cultural heritage is one of the most important tourism resources in the world. This book provides a comprehensive theoretical overview and applied knowledge of the issues, practices, current debates, concepts and management concerns associated with cultural heritage-based tourism. The second edition has been updated to include timely and emerging topics such as geopolitics, conflict, solidarity tourism, overtourism and climate change. It also expands on important areas such as environmental change, technology, social media, heritage economics, Indigenous knowledge and co-created experiences. This edition includes up-to-date data, statistics, references, case material, figures and pedagogical tools. It remains an important and accessible text for undergraduate and postgraduate students of cultural and heritage tourism, cultural resource management, and museum management.
This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism. The book puts forward a framework to promote and inspire transformative heritage tourism from a sustainable marketing perspective. Drawing on examples from different parts of the world such as Thailand, China, the USA, India, Australia, the United Kingdom, Spain, and Hong Kong, it takes a unique approach by integrating elements associated with distributive justice, procedural justice, morally motivated existentialist authentic experiences and the well-being of visited and visiting environments. The book pivots on the planning and marketing of heritage of communities such as local, descendent and indigenous across eight broad themes: (1) promotion and sustainable branding of heritage tourism; (2) empowerment of indigenous communities; (3) authenticity and conservation of heritage; (4) safeguarding of art, culture and cultural landscapes; (5) economic viability for the host communities; (6) interpretation and resolution of dissonant heritage representations; (7) stimulating audience engagement and co-created mindful spaces and; (8) facilitating moral consciousness and stimulating lasting inner transformation in guests and hosts. Scholars can replicate and/or test the proposed guided sustainable marketing model, referred to as the transformative heritage tourism pathway, which is adapted from a) the needs, activities and well-being sequential path of transformation and, b) the socially responsible sustainable marketing doctrine guided by the principles of 'dharma' and 'karma'. This book is unique as it stresses eudaimonia as the ultimate goal of well-being and argues that its pursuit can steer the sustained transformation route toward a higher sense of consciousness and responsible production and consumption of heritage resources. In summary, this book contributes toward advancing the dialogue on sustainable marketing and transformative heritage tourism. It will appeal to researchers, undergraduates and practitioners interested in sustainable marketing, transformative heritage tourism and social, ecological, cultural and economic welfare of visited and visiting destinations.
The ultimate goal of Sustainable Tourism is to empower the industry to achieve a harmonious balance between conservation and progress, forging a responsible and resilient tourism sector that caters not only to contemporary travellers but also safeguards the well-being of future generations.
On Active Grounds considers the themes of agency and time through the burgeoning, interdisciplinary field of the environmental humanities. Fourteen essays and a photo album cover topics such as environmental practices and history, temporal literacy, graphic novels, ecocinema, ecomusicology, animal studies, Indigeneity, wolf reintroduction, environmental history, green conservatism, and social-ecological systems change. The book also speaks to the growing concern regarding environmental issues in the aftermath of the 2015 Paris Climate Conference (COP21) and the election of Donald Trump in the United States. This collection is organized as a written and visual appeal to issues such as time (how much is left?) and agency (who is active? what can be done? what does and does not work?). It describes problems and suggests solutions. On Active Grounds is unique in its explicit and twinned emphasis on time and agency in the context of the Environmental Humanities and a requisite interdisciplinarity.
Intellectual property is a powerful tool in the tourism sector, often acting as a strong commercial ally for industry. Strategies in intellectual property set businesses apart from their competition while promoting national culture and heritage and improving financial status. As tourism and travel become commonplace, businesses and sectors must offer unique opportunities for travelers by marketing their spaces using intellectual ideals, such as ideas, feelings, impressions, and emotions. Further research into intellectual property protection will help businesses stand out in the increasingly competitive tourist industry. Navigating Intellectual Property Challenges in Tourism presents fresh insights into conventional and contemporary paradigms, techniques, and methodologies, as well as more current advancements in research methodology in intellectual property in tourism. It offers solutions for tourism challenges, such as effective trademarks, reputation building, social media branding, and cultural marketing. This book covers topics such as conservation and preservation, global business, and sustainable development, and is a useful resource for business owners, marketing professionals, environmental scientists, researchers, and academicians.
Owing to a strong cultural and historical bond, India and Southeast Asia have progressed rapidly. Though there are political and ideological differences between these two entities, it may not hamper the strong bond as there are many common shared values among these nations. The history of these nations identifies that the cooperation between them in terms of trade and commerce is not upheld per the given potential of these nations. In the past, the Indian economy was linked with Southeast Asian countries under the “Look East” policy, which has been re-energized again under the present government. Now, the “Look East” policy is practically more vibrant than ever before with the motto “Act East.” This policy facilitates these countries in emphasizing the importance of better regional connectivity for tourism as well as robust trade and commerce. It leads to a phenomenal growth in terms of imports and exports for these countries. Evaluating Trade and Economic Relations Between India and Southeast Asia sheds light on the trade and economic linkages between India and Southeast Asia and their impact on the nations in the past, present, and for the future. The chapters study whether the win-win strategy works for the strengthening of these countries in terms of both trade relations and political integrity, as well as in facing common enemies across international boundaries. Some of the topics covered include food security, tourism opportunities, trade blocs, trade relations, and economic relations between countries. This book is a valuable reference tool for economists, government officials, policymakers, trade analysts, practitioners, researchers, academicians, and students interested in the policies and relations between India and Southeast Asia that affect trade and the economy.
