How Brands Grow
How Brands Grow

Author: Byron Sharp

Publisher: OUP Australia & New Zealand

Published: 2010-03-11

Total Pages: 246

ISBN-13: 9780195573565

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Canadian Communication Policy and Law
Canadian Communication Policy and Law

Author: Sara Bannerman

Publisher: Canadian Scholars

Published: 2020-05-20

Total Pages: 386

ISBN-13: 1773381725

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Canadian Communication Policy and Law provides a uniquely Canadian focus and perspective on telecommunications policy, broadcasting policy, internet regulation, freedom of expression, censorship, defamation, privacy, government surveillance, intellectual property, and more. Taking a critical stance, Sara Bannerman draws attention to unequal power structures by asking the question, whom does Canadian communication policy and law serve? Key theories for analysis of law and policy issues—such as pluralist, libertarian, critical political economy, Marxist, feminist, queer, critical race, critical disability, postcolonial, and intersectional theories—are discussed in detail in this accessibly written text. From critical and theoretical analysis to legal research and citation skills, Canadian Communication Policy and Law encourages deep analytic engagement. Serving as a valuable resource for students who are undertaking research and writing on legal topics for the first time, this comprehensive text is well suited for undergraduate communication and media studies programs.

I Can Get It for You Retail
I Can Get It for You Retail

Author: Rick Padulo

Publisher: Dundurn

Published: 2012-03-26

Total Pages: 226

ISBN-13: 1459705009

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Padulo and his company created vastly successful advertising campaigns and now one of Canada's top ad men tells the down and dirty tales of how he reshaped the image of the retail industry.

Artificial Intelligence and the Law
Artificial Intelligence and the Law

Author: Jan De Bruyne

Publisher: Intersentia

Published: 2021-01-18

Total Pages: 520

ISBN-13: 9781839701030

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Artificial intelligence (AI) is becoming increasingly more prevalent in our daily social and professional lives. Although AI systems and robots bring many benefits, they present several challenges as well. The autonomous and opaque nature of AI systems implies that their commercialisation will affect the legal and regulatory framework.0In this comprehensive book, scholars critically examine how AI systems may impact Belgian law. It contains contributions on consumer protection, contract law, liability, data protection, procedural law, insurance, health, intellectual property, arbitration, lethal autonomous weapons, tax law, employment law, ethics,?While specific topics of Belgian private and public law are thoroughly addressed, the book also provides a general overview of a number of regulatory and ethical AI evolutions and tendencies in the European Union. Therefore, it is a must-read for legal scholars, practitioners and government officials as well as for anyone with an interest in law and AI.

Canadian Business Law Today
Canadian Business Law Today

Author: Nancy Breen

Publisher: McGraw-Hill Ryerson

Published: 2017-01-25

Total Pages: 592

ISBN-13: 9780070310063

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Breen/Ellis/Stephenson Canadian Business Law Today, First Edition, is an exciting new ground up product specifically designed for Canadian college courses, or for instructors that want concise business law coverage. Fundamental topics of Canadian business law such as the court and legal system, tort law, contract law, employment law, property law, and business organization are introduced and discussed. With an emphasis on active learning to engage students, Canadian Business Law Today contains current Canadian examples, legal scenarios, and case studies, along with comprehensive instructor resources to suit a variety of teaching and learning styles.