Calculus for Business, Economics, and the Social and Life Sciences, Brief Edition provides a sound, intuitive understanding of the basic concepts students need as they pursue careers in business, economics, and the life and social sciences. Students achieve success using this text as a result of the author's applied and real-world orientation to concepts, problem-solving approach, straight forward and concise writing style, and comprehensive exercise sets. More than 100,000 students worldwide have studied from this text!
Calculus for Business, Economics, and the Social and Life Sciences introduces calculus in real-world contexts and provides a sound, intuitive understanding of the basic concepts students need as they pursue careers in business, the life sciences, and the social sciences. The new Ninth Edition builds on the straightforward writing style, practical applications from a variety of disciplines, clear step-by-step problem solving techniques, and comprehensive exercise sets that have been hallmarks of Hoffmann/Bradley's success through the years.
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This accessible text is designed to help readers help themselves to excel. The content is organized into two parts: (1) A Library of Elementary Functions (Chapters 1–2) and (2) Calculus (Chapters 3–9). The book’s overall approach, refined by the authors’ experience with large sections of college freshmen, addresses the challenges of teaching and learning when readers’ prerequisite knowledge varies greatly. Reader-friendly features such as Matched Problems, Explore & Discuss questions, and Conceptual Insights, together with the motivating and ample applications, make this text a popular choice for today’s students and instructors.
Applied Calculus for Business, Economics, and the Social and Life Sciences, Expanded Edition provides a sound, intuitive understanding of the basic concepts students need as they pursue careers in business, economics, and the life and social sciences. Students achieve success using this text as a result of the author's applied and real-world orientation to concepts, problem-solving approach, straight forward and concise writing style, and comprehensive exercise sets. More than 100,000 students worldwide have studied from this text!
Calculus for Business, Economics, and the Social and Life Sciences, Brief Edition introduces calculus in real-world contexts and provides a sound, intuitive understanding of the basic concepts students need as they pursue careers in business, the life sciences, and the social sciences. Students achieve success using this text as a result of the authors' applied and real-world orientation to concepts, problem-solving approach, straightforward and concise writing style, and comprehensive exercise sets. More than 100,000 students worldwide have studied from this text!
This accessible text is designed to help readers help themselves to excel. The content is organized into three parts: (1) A Library of Elementary Functions (Chapters 1–2), (2) Finite Mathematics (Chapters 3–9), and (3) Calculus (Chapters 10–15). The book's overall approach, refined by the authors' experience with large sections of college freshmen, addresses the challenges of learning when readers' prerequisite knowledge varies greatly. Reader-friendly features such as Matched Problems, Explore & Discuss questions, and Conceptual Insights, together with the motivating and ample applications, make this text a popular choice for today's students and instructors.
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.
NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. For Books a la Carte editions that include MyLab(tm) or Mastering(tm), several versions may exist for each title-including customized versions for individual schools-and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab or Mastering platforms. For one-semester courses in Calculus. Helps students "get the idea." Calculus for Business, Economics, Life Sciences, and Social Sciences, Brief Version , 14th Edition offers more built-in guidance than any other text in its field -- with special emphasis on applications and prerequisite skills -- and a host of student-friendly features to help students catch up or learn on their own. The text's emphasis on helping students "get the idea" is enhanced in the new edition by a design refresh, updated data and applications, and a robust MyLab(tm) Math course. Calculus for Business, Economics, Life Sciences, and Social Sciences, Brief Version contains Chapters 1-8 and is designed for a one-term course in Applied Calculus. The full version of Calculus for Business, Economics, Life Sciences, and Social Sciences, 14 th Editionincludes Chapters 1-11 and is generally used for a 2-semester course. Also available with MyLab Math By combining trusted author content with digital tools and a flexible platform, MyLab(tm) Math personalizes the learning experience and improves results for each student. Note: You are purchasing a standalone product; MyLab Math does not come packaged with this content. Students, if interested in purchasing this title with MyLab Math, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Math, search for: 0134862600 / 9780134862606 Calculus for Business, Economics, Life Sciences, and Social Sciences, Brief Version, Books a la Carte Edition, and MyLab Math with Pearson eText -- Title-Specific Access Card Package, 14/e Package consists of: 0134856708 / 9780134856704 Calculus for Business, Economics, Life Sciences, and Social Sciences, Brief Version, Books a la Carte Edition 0134856597 / 9780134856599 MyLab Math with Pearson eText - Standalone Access Card - for Calculus for Business, Economics, Life Sciences, and Social Sciences, Brief Version
For one-semester courses in Calculus. Helps students "get the idea." Calculus for Business, Economics, Life Sciences, and Social Sciences, Brief Version , 14th Edition offers more built-in guidance than any other text in its field -- with special emphasis on applications and prerequisite skills -- and a host of student-friendly features to help students catch up or learn on their own. The text's emphasis on helping students "get the idea" is enhanced in the new edition by a design refresh, updated data and applications, and a robust MyLab(TM) Math course. Calculus for Business, Economics, Life Sciences, and Social Sciences, Brief Version contains Chapters 1-8 and is designed for a one-term course in Applied Calculus. The full version of Calculus for Business, Economics, Life Sciences, and Social Sciences, 14 th Edition includes Chapters 1-11 and is generally used for a 2-semester course. Also available with MyLab Math By combining trusted author content with digital tools and a flexible platform, MyLab(TM) Math personalizes the learning experience and improves results for each student. Note You are purchasing a standalone product; MyLab Math does not come packaged with this content. Students, if interested in purchasing this title with MyLab Math, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Math, search for: 0134862643 / 9780134862644 Calculus for Business, Economics, Life Sciences, and Social Sciences, Brief Version, and MyLab Math with Pearson eText - Title-Specific Access Card Package, 14/e Package consists of: 0134851994 / 9780134851990 Calculus for Business, Economics, Life Sciences, and Social Sciences, Brief Version 0134856597 / 9780134856599 MyLab Math with Pearson eText - Standalone Access Card - for Calculus for Business, Economics, Life Sciences, and Social Sciences, Brief Version
