Why We Buy

Why We Buy

Author: Paco Underhill

Publisher: Simon and Schuster

Published: 2009

Total Pages: 322

ISBN-13: 1416595244

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Guide to ever-evolving consumer culture, offering advice on how to keep current customers and attract new ones.


The Entrepreneur's Manual

The Entrepreneur's Manual

Author: Richard M. White

Publisher: Echo Point Books & Media, LLC

Published: 2020-06-01

Total Pages: 366

ISBN-13:

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You are holding in your hands the ultimate guide to transforming your dream business into a reality. Drawing upon years of trial and error, Richard White imparts his insights on how to establish a successful business and keep it running strong. Substituting complex theories for critical advice rooted in real-life experience, White makes designing and managing a successful business model more accessible than ever. The Entrepreneur's Manual covers everything entrepreneurs need to know, from identifying your niche market, to forecasting and controlling sales, to building a solid foundation of effective employees. White's rare advice has made this manual mandatory reading not only for entrepreneurs, but for anyone who wants to better understand the business world. In addition to motivating prospective business owners, this book, above all others in its field, delivers results. This superior guide on the secrets behind successful entrepreneurship possesses the qualities of a true classic: its advice remains as relevant as ever. Find out why The Entrepreneur's Manual has been the mandatory business guide for nearly half a century.


Business Plan Template and Example

Business Plan Template and Example

Author: Alex Genadinik

Publisher:

Published: 2015

Total Pages: 0

ISBN-13: 9781519741783

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This book is now used by the University of Kentucky entrepreneurship program. This book will give you a fresh and innovative way to write a business plan that will help you: - Complete your business plan faster - Avoid confusion and frustration - Focus on the core of your business and create more effective business strategies To help you learn the business planning process from the ground up, this book gets you started with a very basic business plan and helps you expand it as you make your way through the book. This way, you have less confusion and frustration and are more likely to finish your business plan faster and have it be better. This way you get a business plan template together practical explanations and an example. So whatever your learning style might be, this book has a high chance of being effective for you. If business planning seems to you complex and scary, this book will make it simple for you. It is written in simple and clear language to help you get started and create a great business plan. So what are you waiting for? Get this book now, and start creating a great business plan for your business today. Also recently added in the last update of this book is a business plan sample since many people commented that they wanted a business plan example. Although for my taste as an entrepreneur, I rather give you lots of great business planning strategies and theory that you can use in the real world instead of having a business plan template or workbook to write your business plan from. After all, a business plan is just a document. But to make your business a success, you will have to do it in the real world. So when you try to figure out how to create a business plan, don't just focus on the business plan document. Instead, focus on a plan for the real world with actionable and effective strategies. Get the book now, and start planning your business today.


Starting an Online Business All-in-One For Dummies

Starting an Online Business All-in-One For Dummies

Author: Shannon Belew

Publisher: John Wiley & Sons

Published: 2011-10-31

Total Pages: 890

ISBN-13: 1118199413

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Conquer the online marketplace with this new version of a bestseller! Whether you've thought of starting an online business or you're already selling online, this update to a bestseller presents invaluable advice for getting--and keeping--online customers. Covering everything from creating a business plan and building a customer-friendly site to marketing with Facebook and Twitter, this fun and friendly guide features eleven minibooks that cover online business basics, legal and accounting matters, website design, online and operating issues, Internet security, techniques for boosting sales, storefront selling, fundraising sites, niche e-commerce, and more. Updated to include coverage of the latest online marketing tools, techniques, and trends Includes coverage of how to use social media sites like Facebook, Twitter, Foursquare, and Yelp to reach your customers as well as expanded coverage of mobile marketing Explains how your location can actually bring new customers to you Details ways to build a business plan that translates your ideas into a profitable enterprise Shares advice for choosing software to help you manage taxes, balance sheets, and other accounting chores; using PR and advertising tools that best promote your business online, including Google AdWords; and create a website that helps your business make money Discover why "online entrepreneurship" means more than just building a website. Starting an Online Business All-in-One For Dummies breaks down everything the budding entrepreneur needs to know to be successful online and keep your customers coming back for more.


The Complete Book of Business Plans

The Complete Book of Business Plans

Author: Joseph Covello

Publisher: Sourcebooks, Inc.

Published: 2006-10-01

Total Pages: 514

ISBN-13: 1402250460

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Readers have turned to The Complete Book of Business Plans for almost 10 years for advice and information, making it one of the bestselling business planning books of our time. Authors Brian Hazelgren and Joseph Covello have gone back to the drawing board on this updated edition, providing you with more than a dozen brand-new business plans that will help you attract the financing and investment you need. The Complete Book of Business Plans also includes revised and updated information on how to get started, what questions to ask and how to finalize a business plan that will get you off the ground and running. For business owners just starting out or seasoned veterans that want to bring their business to the next level, The Complete Book of Business Plans is the only reference they need to get the funding they're looking for.


The Unofficial Guide to Starting a Small Business

The Unofficial Guide to Starting a Small Business

Author: Marcia Layton Turner

Publisher: John Wiley & Sons

Published: 2011-08-24

Total Pages: 270

ISBN-13: 1118153901

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The inside scoop . . .for when you want more than the official line Want to be your own boss but aren't quite sure how to make it happen? This savvy guide will show you the way. Now revised and updated to cover the latest regulations, techniques, and trends, it walks you step by step through the entire start-up process, from coming up with a business plan and lining up financing to setting up shop, marketing to your customer base, and dealing with accounting, taxes, insurance, and licenses. Packed with real-world tips and tricks that you won't find anywhere else, it delivers all the know-how you need to declare independence from the 9-to-5 world, launch your business--and watch the profits grow! * Vital Information on real-world entrepreneurship that other sources don't reveal. * Insider Secrets on how to secure financing and choose a winning location. * Money-Saving Techniques, including low-cost ways to market your business. * Time-Saving Tips for creating a business plan and handling legal and accounting basics. * The Latest Trends, including how to launch a profitable home- or Web-based business. * Handy Checklists and Charts to help you plan your start-up and succeed in the marketplace.


How to Write a Business Plan in Ten Steps

How to Write a Business Plan in Ten Steps

Author: Paul Borosky Mba

Publisher:

Published: 2019-08-17

Total Pages: 208

ISBN-13: 9781687040213

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As a doctoral candidate, professional business consultant, and business plan writer, I am often asked by aspiring and seasoned entrepreneurs alike, "What is the first step for starting a business or expanding business operations?". When I first started out as a business consultant, I would explain to my client their place in the entrepreneurial process. I then support this analysis with proven academic and practicing business theory, along with recommending specific steps to take.After going through this process time and time again with entrepreneurs, it dawned on me that the first step I ALWAYS recommend is writing a business plan.Unfortunately, most entrepreneurs do not know how to write a professionally polished and structured business plan. Hell, most business owners don't know how to write any type of business plan at all. From this issue, I decided to write this book focused on a ten-step process to writing a well-structured business plan. The business plan writing steps include all aspects of the business plan writing process, beginning with developing the executive summary through constructing a professional and polished funding request. In each step, I introduce you to a different business plan section. I then explain in layman's terms what the section means, offer a business plan sample, and analyze the sample to help you understand the component. The objective of this detailed process is to ensure full understanding of each section and segment, with the goal of you being able to write a professional business plan for yourself, by yourself! IF you still need help writing your business plan, at the end of the book, I ALSO supply you with a professionally written sample business plan AND a business plan template for you to use.In the end, I am supremely confident that this book, with the numerous tools and tips for business plan writing, will help you develop your coveted business plan in a timely fashion.


The New Store Workbook

The New Store Workbook

Author: Museum Store Association

Publisher: Routledge

Published: 2016-07

Total Pages: 195

ISBN-13: 1315417804

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The New Store Workbook is a complete, hands-on guide for museum professionals covering all planning stages of opening a new museum store.


Scaling Up

Scaling Up

Author: Verne Harnish

Publisher: Forbesbooks

Published: 2014

Total Pages: 0

ISBN-13: 9780986019593

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In this guide, Harnish and his co-authors share practical tools and techniques to help entrepreneurs grow an industry -- dominating business without it killing them -- and actually have fun. Many growth company leaders reach a point where they actually dread adding another customer, employee, or location. It feels like they are just adding more weight to an ever-heavier anchor they are dragging through the sand. To make matters worse, the increased revenues have not turned into more profitability, so at some point they wonder if the journey is worth the effort. This book focuses on the four major decisions every company must get right: People, Strategy, Execution and Cash. The book includes a series of One-Page tools including the One-Page Strategic Plan and the Rockefeller Habits Execution Checklist, which more than 40,000 firms around the globe have used to scale their companies successfully.