Business/IT Fusion - How to move beyond alignment and transform IT in your organization is a business book authored by Peter Hinssen. It discusses an approach to IT management that moves beyond the classic model of business/IT alignment: alignment focused on the collaboration between business and IT, Hinssen suggests that the future evolution in IT lies in the convergence of the two parties: integrating IT into the business rather than treating it as asupplier. The work is presented as a guidebook to "IT 2.0"
"Independently, brand and culture are powerful, unsung business drivers. But Denise shows that when you fuse the two together to create an interdependent and mutually-reinforcing relationship between them, you create organizational power that isn't possible by simply cultivating one or the other alone. Through detailed case studies from some of the world's greatest companies (including Amazon, Airbnb, Adobe, Nike, and Salesforce), exclusive interviews with company executives, and insights from Denise's 25+ years working with world class brands, Fusion provides you with a roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing your business"--
The majority of the nation’s workforce hates their job. Are these employees working at your organization? Seventy percent of US workers hate their jobs and don’t want to show up on Monday morning,cites entrepreneur and CEO Dudley Slater in his inspiring book, Fusion Leadership. Slater squarely lays some of the blame for this shocking phenomenon at the doors of leaders: When their selfish actions diminish the effectiveness of their teams, they commit the ultimate failure in leadership. But when leaders learn how to successfully balance the needs of their egos with the collective needs of their organizations, they can see increased profits and a workforce unified around a common goal. Slater examines some of the biggest hurdles and toughest calls you may have to make in your organization and, with tips and anecdotes from a variety of gifted leaders, he reveals how to navigate these situations. From a call center in Minneapolis to the desert of Saudi Arabia, Fusion Leadership offers valuable insights into how top CEOs and leaders at all levels reconcile power and wealth temptations with what is best for their organizations and their people. Through the powerful stories of eight leaders and his own journey of becoming the leader he is and aspires to be, Slater illuminates the goals of Fusion Leadership: to create a motivated workforce committed to its members and to ignite a common passion that provides self-fulfillment for individuals and increased success for the organization. Unleashing the power of Fusion Leadership can grow profits, engage employees, and release the most powerful force on earth—human beings working together toward a shared purpose. Slater’s genuine commitment is apparent, and it generates great hope and optimism that when leaders apply Fusion Leadership concepts, they can start a movement that will extend well beyond their workplace to society as a whole.
The corporate world is typically structured in silos. Managers urgently need to overcome this "silo" effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consultant, explains in simple language using real-world examples how managers can use sophisticated concepts to fuse different functional areas in the firm, especially marketing and finance, to increase the firm's value. The author provides novel solutions to a wide range of complex business problems ranging from choosing pricing and bundling strategies, to positioning and messaging strategies, to measuring brand equity, to measuring advertising productivity in a mixed media plan including Internet advertising, to compensating a multiproduct sales force, to measuring the potential gains and risks from mergers and acquisitions. These concepts are illustrated using case studies from a variety of firms in different industries, including AT&T, Coca-Cola, Continental Airlines, General Electric, Home Depot, Southwest Airlines, and Verizon.
Magnetic Fusion Technology describes the technologies that are required for successful development of nuclear fusion power plants using strong magnetic fields. These technologies include: • magnet systems, • plasma heating systems, • control systems, • energy conversion systems, • advanced materials development, • vacuum systems, • cryogenic systems, • plasma diagnostics, • safety systems, and • power plant design studies. Magnetic Fusion Technology will be useful to students and to specialists working in energy research.
Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues. Praise for the The Fusion Marketing Bible “As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.” —Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs “Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!” —Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business “Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.” —Erik Qualman, bestselling author of Socialnomics and Digital Leader Includes 21 videos accessible through QR codes
Meet any business or competitive analysis challenge: deliver actionable business insights and on-point recommendations that enterprise decision makers can’t and won’t ignore! All you need is one book: Business and Competitive Analysis, Second Edition . This generation’s definitive guide to business and competitive analysis has now been thoroughly updated with additional methods, applications and examples. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the process and context of business and competitive analysis: how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the right tools for each assignment. The authors then present dozens of today’s most valuable analysis methods. They cover “classic” techniques, such as McKinsey 7S and industry analysis, as well as emerging techniques from multiple disciplines: economics, corporate finance, sociology, anthropology, and the intelligence and futurist communities. You’ll find full chapters outlining effective analysis processes; avoiding pitfalls; communicating results; as well as drill-downs on analyzing industries, competitive positioning, business models, supply chains, strategic relationships, corporate reputation, critical success factors, driving forces, technology change, cash flow, and much more. For every method, Fleisher and Bensoussan present clear descriptions, background context, strategic rationales, strengths, weaknesses, step-by-step instructions, and references. The result is a book every analyst, strategist, and manager can rely on – in any industry, for any challenge.
Fusion Capitalism is a conservative vision and platform for addressing one of mankind's biggest threats. The science of climate change is now incontrovertible, so it's time to turn threat into opportunity, ingenuity into enterprise, and leadership into American destiny. Inside, Steve Melink tells his story about the values and traditions learned in a large family. In searching for success, he found his company, but more importantly, he found purpose. This book is a tribute to entrepreneurism and capitalism ... and the world's most powerful energy source. While solar, wind, and battery technologies are revolutionizing the world, many politicians in Washington and state capitols are stuck in the past. Steve urges the right to get on the right side of history. It will take bold action to win the greatest race of all time: the Clean Energy Revolution!
Just as nuclear fusion produces massive energy from combining two nuclei, a fusion in business, technology, and the arts can release massive value--creating whole new companies, industries, and human capabilities. Examples of the fusion technique for high-value, radical innovation are presented in this unique collection of stories about innovating across industries, fields, organizational silos, nations, social class, and more. This book is the result of a global research study of 30 world-class innovators who have collectively created billions of dollars' worth of business value, as well as new advances in the arts and sciences that bring joy to the world and can save millions of lives. Insights from the journeys of the innovators provided in this book will help leaders, organizations, and individuals succeed in their innovative endeavors. In addition, each chapter provides a link to a short video that provides further insights, mostly from the innovators themselves. Innovation through Fusion is essential reading for individual innovators who would like to create the future; teams and organizations that need to craft radical or high-value innovations (especially across industries or organizational silos); and leaders concerned about declining returns on innovation efforts and uncertain about organizational survival in a disruptive world. The author provides a new model of lateral innovation--useful both as an innovation process and as a framework to assess your lateral innovation capabilities. The book is replete with value-creation examples of lives saved, billions of dollars of savings/growth, and new products, services, and companies, as well as stories of leading lateral innovators--who they are and how they succeeded. For the author's talk on Fusion at EmTech Asia/MIT Technology Review, featured in Asian Scientist magazine, click here: https://www.asianscientist.com/2019/04/features/ipi-singapore-emtech-asia-cj-meadows-innovation/
