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Business Is Dead

Author: Neil A. Cohen

Publisher: Permuted Press

Published: 2019-10-01

Total Pages: 0

ISBN-13: 9781682618868

A guide for fans of all genres of pop culture on pursuing their first entrepreneurial venture in business, philanthropy, or the arts. “Pop culture is a very broad realm and approaching the subject of entrepreneurship within this area could be overwhelming. I really appreciate the way author Neil A. Cohen approached this subject. By choosing just one pop culture phenom to analyze, as he did with The Walking Dead, he provides a really well-crafted narrative that can be applied to any Fantrepreneurial tract.” —Lance Fensterman, President of ReedPOP Global, world’s largest pop culture event company “Fandom is a complex subject to cover, and like anything complicated in life, there are nuances. I love that you are writing about fantrepreneurs. I am fascinated by it. I can’t wait to read it and I am proud to be a small part of it.”—Jay Bonansinga, Author, The Walking Dead Woodbury series For anyone who ever wanted to be more than just a fan, Business Is Dead offers easy-to-follow pathways for first-time entrepreneurs looking to start a fan-focused venture. Here you will find funny, inspirational stories of turning passion into action and creating a new form of start-up—the FANtrepreneur. Neil A. Cohen blends his insight, advice, and humor from thirty years’ experience as an M.B.A. specializing in corporate growth, with his own personal experiences as an entrepreneur, learning the intricacies of the fandom-driven marketplace. At the book’s core is the author’s experience of launching his first entrepreneurial venture. Sparked by his fandom of The Walking Dead, he formed an LLC to promote and sell his own zombie trilogy. Along the way, he has met with other authors, artists, philanthropists, and business owners who were driven by their fandom—each forging their own economic path and turning their passion into action.

Marketing Lessons from the Grateful Dead

Author: David Meerman Scott

Publisher: John Wiley & Sons

Published: 2010-08-02

Total Pages: 197

ISBN-13: 0470900520

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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Everything I Know About Business I Learned from the Grateful Dead

Author: Barry Barnes

Publisher: Hachette UK

Published: 2011-11-02

Total Pages: 127

ISBN-13: 145550517X

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The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: Creating and delivering superior customer value Incorporating and establishing a board of directors early on Founding a merchandising division Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.

The Company of the Dead

Author: David Kowalski

Publisher: Titan Books (US, CA)

Published: 2012-03-13

Total Pages: 946

ISBN-13: 0857686674

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Can one man save the Titanic? March 1912. A mysterious man appears aboard the Titanic on its doomed voyage. His mission? To save the ship. The result? A world where the United States never entered World War I, thus launching the secret history of the 20th Century. April 2012. Joseph Kennedy - grand-nephew of John F. Kennedy - lives in an America occupied in the East by Greater Germany and on the West Coast by Imperial Japan. He is one of six people who can restore history to its rightful order -- even though it would mean his own death. "A magnificent alternate history, set against the backdrop of one of the the greatest maritime disasters." Library Journal “Imaginative, monolithic, action-packed… The reader will not be disappointed.” — Bookseller and Publisher "Time travel, airships, the Titanic, Roswell ... Kowalski builds a decidedly original creature that blends military science fiction, conspiracy theory, alternate history, and even a dash of romance." Publishers Weekly "Kowalski effortlessly smashes together high art and grand adventure in this alt-history juggernaut." John Birmingham, acclaimed author of Weapons of Choice "Exciting action, twisty and ingenious characterisation, and complicated time-travel plotting, deftly handled." S.M. Stirling, NYT bestselling author of The Tears of the Sun "A non-stop chase that takes place across two thousand miles ... and one hundred years of perdurant time." Walter Jon Williams, NYT bestselling author of Deep State

Being Dead Is Bad for Business

Author: Stanley Weiss

Publisher:

Published: 2017-02

Total Pages: 0

ISBN-13: 9781633310124

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Stanley Weiss chronicles his interesting life in this memoir.

Everything I Know About Business I Learned from the Grateful Dead

Author: Barry Barnes

Publisher: Business Plus

Published: 2011-11-02

Total Pages: 127

ISBN-13: 145550517X

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The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: Creating and delivering superior customer value Incorporating and establishing a board of directors early on Founding a merchandising division Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.

Is Entrepreneurship Dead?

Author: Scott A. Shane

Publisher: Yale University Press

Published: 2018-05-08

Total Pages: 264

ISBN-13: 0300235097

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It’s become an article of faith that American entrepreneurship is in trouble. The problems are many: lack of capital, too few entrepreneurial immigrants, excessive regulation, an aging population, slowing population growth, and rising student debt. But while experts across the country debate the causes and propose solutions, Scott Shane explains that the data just do not fit. Dismantling each of the most widely accepted theories in turn, he persuasively demonstrates that—while an evolving market is changing the nature of most startups—entrepreneurship is actually alive and well. Shane reveals how the number of incorporated startups is rising, fewer startups are failing, and the number of businesses backed by investors is increasing. The overall picture is positive. Exhaustively researched and compellingly told, this book will be read and discussed for years to come.

Corporate Undertaker

Author: Domenic Aversa

Publisher: Bublish, Inc.

Published: 2019-10-09

Total Pages: 305

ISBN-13: 1950282929

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"A savage peek behind the corporate curtain. The power of Aversa's storytelling is undeniable. Corporate Undertaker truly is a gripping read." — Self-Publishing Review ____ This book is filled with stories of fraud, mobsters, corruption, suicide, murder, arrogance and incompetence. Stories of companies in a fight for their lives against the biggest banks and law firms in the country. "Not since first reading Stephen Covey...have I read such a life-changing, inspiring business book....A brilliant book and one I recommend to every single business owner and entrepreneur." —N.N. Light, Top 500 Amazon Reviewer "Readers will meet a business advocate who risked his life, health and spiritual outlook to try to save the jobs of thousands of employees." — Blue Ink Reviews _____ For more than 25 years, Domenic Aversa has worked as a crisis manager and corporate restructuring professional. He has advised and operated small and middle-market companies in 45 different industries and worked through every possible extreme with his clients, including coup attempts in developing countries, the http://dot.com bust, 9/11, Ponzi schemes, corrupt bankers, and the Great Recession. In Corporate Undertaker: Business Lessons from the Dead and Dying, he shares his best advice for dealing with adversity and crisis each step of the way through the life of a business. From start-up to mature company, he takes you through the exciting and most worrisome moments for leaders and managers. "An immensely readable account by a man whom companies call when all else fails." — Kirkus "Written by an industry expert, Corporate Undertaker is filled with drama and written with confidence and expertise!" - Clarion Forward "CORPORATE UNDERTAKER is a glance at the dark side of the corporate world from a vastly experienced crisis consultant, penned with humor and a wealth of enthralling personal context." — Indie Reader