Read and Download eBook Full
Author: Paul R. Carlile
Publisher: Emerald Group Publishing
Published: 2016-03-23
Total Pages: 144
ISBN-13: 1786353679
DOWNLOAD EBOOKThis book discusses the rationale for, and design of, the first Business Education Jam. It reviews key challenges and articulates a vision for how the role and delivery of business education could be reimagined in a time when business schools struggle to identify the innovations necessary to meet the needs of a changing world.
Author: Srikant M. Datar
Publisher: Harvard Business Press
Published: 2010
Total Pages: 389
ISBN-13: 1422131645
DOWNLOAD EBOOKThe authors give the most comprehensive, authoritative and compelling account yet of the troubled state of business education today and go well beyond this to provide a blueprint for the future.
Author: McGraw-Hill Education
Publisher: McGraw-Hill Education
Published: 2002-07-19
Total Pages: 646
ISBN-13: 9780078251559
DOWNLOAD EBOOKConsumer Education & Economics is a comprehensive consumer education program covering three broad areas: understanding our economy, managing family and personal finances, and making well-informed purchasing decisions. The up-to-date content includes credit, identity theft, new investment options, estate planning, using financial software, consumer ethics, and choosing child and adult care services. Updated content is particularly time sensitive, with many recent developments being addressed: new consumer laws, changes in our health care system, and the rapid growth of Internet resources. Skill development in critical thinking, decision-making, and resources management is emphasized. Colorful charts and graphs summarize information in easy-to-grasp, visually interesting ways.
Author: Anne Colby
Publisher: John Wiley & Sons
Published: 2011-04-20
Total Pages: 215
ISBN-13: 1118038711
DOWNLOAD EBOOKBusiness is the largest undergraduate major in the United States and still growing. This reality, along with the immense power of the business sector and its significance for national and global well-being, makes quality education critical not only for the students themselves but also for the public good. The Carnegie Foundation for the Advancement of Teaching's national study of undergraduate business education found that most undergraduate programs are too narrow, failing to challenge students to question assumptions, think creatively, or understand the place of business in larger institutional contexts. Rethinking Undergraduate Business Education examines these limitations and describes the efforts of a diverse set of institutions to address them by integrating the best elements of liberal arts learning with business curriculum to help students develop wise, ethically grounded professional judgment.
Author: Mike Molesworth
Publisher: Routledge
Published: 2010-10-04
Total Pages: 486
ISBN-13: 1136908455
DOWNLOAD EBOOKUntil recently government policy in the UK has encouraged an expansion of Higher Education to increase participation and with an express aim of creating a more educated workforce. This expansion has led to competition between Higher Education institutions, with students increasingly positioned as consumers and institutions working to improve the extent to which they meet ‘consumer demands’. Especially given the latest government funding cuts, the most prevalent outlook in Higher Education today is one of business, forcing institutions to reassess the way they are managed and promoted to ensure maximum efficiency, sales and ‘profits’. Students view the opportunity to gain a degree as a right, and a service which they have paid for, demanding a greater choice and a return on their investment. Changes in higher education have been rapid, and there has been little critical research into the implications. This volume brings together internationally comparative academic perspectives, critical accounts and empirical research to explore fully the issues and experiences of education as a commodity, examining: the international and financial context of marketisation the new purposes of universities the implications of university branding and promotion league tables and student surveys vs. quality of education the higher education market and distance learning students as ‘active consumers’ in the co-creation of value changing student experiences, demands and focus. With contributions from many of the leading names involved in Higher Education including Ron Barnett, Frank Furedi, Lewis Elton, Roger Brown and also Laurie Taylor in his journalistic guise as an academic at the University of Poppleton, this book will be essential reading for many.
Author: Kusum L. Ailawadi
Publisher: John Wiley & Sons
Published: 2020-04-14
Total Pages: 387
ISBN-13: 1119632889
DOWNLOAD EBOOKGetting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels. Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—rather than the process of designing a distribution channel from scratch—it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice. Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners. Integrates across physical and digital, independent and company-owned, routes to market. Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them. Provides tools and frameworks for how much distribution coverage is required and where. Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict. Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership. With the help of Getting Multi-Channel Distribution Right you’ll discover how to successfully develop, execute, and adapt distribution strategy to the evolving marketplace.
Author: James H. Gilmore
Publisher: Harvard Business Review Press
Published: 2007-10-18
Total Pages: 316
ISBN-13: 1633690571
DOWNLOAD EBOOKContrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as—if not more than—price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses "fake it;" appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.
Author: Gerald Aungst
Publisher: Corwin Press
Published: 2015-10-09
Total Pages: 141
ISBN-13: 1506322999
DOWNLOAD EBOOKStudents pursue problems they’re curious about, not problems they’re told to solve. Creating a math classroom filled with confident problem solvers starts by introducing challenges discovered in the real world, not by presenting a sequence of prescribed problems, says Gerald Aungst. In this groundbreaking book, he offers a thoughtful approach for instilling a culture of learning in your classroom through five powerful, yet straightforward principles: Conjecture, Collaboration, Communication, Chaos, and Celebration. Aungst shows you how to Embrace collaboration and purposeful chaos to help students engage in productive struggle, using non-routine and unsolved problems Put each chapter’s principles into practice through a variety of strategies, activities, and by incorporating technology tools Introduce substantive, lasting cultural changes in your classroom through a manageable, gradual shift in processes and behaviors Five Principles of the Modern Mathematics Classroom offers new ideas for inspiring math students by building a more engaging and collaborative learning environment. "Bravo! This book brings a conceptual framework for K-12 mathematics to life. As a parent and as the executive director of Edutopia, I commend Aungst for sharing his 5 principles. This is a perfect blend of inspiring and practical. Highly recommended!" Cindy Johanson, Executive Director, Edutopia George Lucas Educational Foundation "Aungst ignites the magic of mathematics by reminding us what makes mathematicians so passionate about their subject matter. Grounded in research, his work takes us on a journey into classrooms so that we may take away tips to put into practice today." Erin Klein, Teacher, Speaker, and Author of Redesigning Learning Spaces
Author: David Armstrong
Publisher: Routledge
Published: 2021-12-30
Total Pages: 144
ISBN-13: 1000510506
DOWNLOAD EBOOKEducational Trends Exposed explains and critically reviews eighteen of the most prevalent trends sweeping schools, colleges and universities over the last decade and beyond. Amid the buzz from news outlets, websites and social media peddling ‘this works’ approaches and ‘quick fix’ solutions, this book provides educators with a practical tool to help answer important questions such as: what does this trend actually involve? Is it worth the investment of time and resources? Does it work – what does research say? Do the claimed benefits to students outweigh any downsides? In this timely book, David Armstrong and Gill Armstrong cast a critical, expert eye over these trends, referencing the latest research and offering a framework for considering educational trends, empowering readers as informed critical consumers. They argue that trends disclose deeper truths about the state and direction of contemporary public education in Australia, England and the US and provide original, thought-provoking analysis. This book demonstrates that a greater understanding of trends can teach some important lessons, including how parents, teachers and educational decisions makers can agitate and collaborate for a modernised and more socially equitable education system. Educational Trends Exposed is essential reading for pre- and in-service teachers, and all educational decision makers who are faced with a choice of which trend, if any, to follow.
Author: Karen Collins
Publisher: Ingram
Published: 2009
Total Pages: 408
ISBN-13: 9781936126200
DOWNLOAD EBOOK