The So What Strategy
The So What Strategy

Author: Davina Stanley

Publisher:

Published: 2017-07-19

Total Pages: 138

ISBN-13: 9781925648447

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Communicate with greater impact. Have you ever been caught at the end of a presentation when your audience, perhaps a leadership team or a Steering Committee, looks at you blankly and asks this most uncomfortable question: 'So what?' How does that help? If you have been in that position once, you don't want to be there again. You want to know how to answer that question in one single, powerful sentence. Or, even better, set yourself up so nobody asks it. In this book, communication strategists Davina Stanley and Gerard Castles reveal their proven approach. It's all about using storylines to get to the 'So what' fast, and being able to make a case to back it up. You can unlock the power of the 'So what' strategy by taking five steps, which are outlined in this book: 1: Understand why mastering storylining is worth the investment. 2: Learn how to use a storyline to identify and harness the 'So what'. 3: Master the seven classic storyline patterns. 4: Use storylines to shape the communication you share. 5: Introduce storylining in your business. Packed with examples, stories, insights and practical steps, Davina and Gerard show you how to apply these strategies to stop your audiences asking you, 'So what? How does that help us?'.

Merriam-Webster's Guide to International Business Communications
Merriam-Webster's Guide to International Business Communications

Author: Toby D. Atkinson

Publisher: 범문사

Published: 1996

Total Pages: 424

ISBN-13:

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A completely revised and expanded guide to communicating in the global marketplace. This book provides information about every aspect of international communication, including coverage of procedures for effectively using mail, fax, and telephone systems; use of the Internet and World Wide Web; and techniques for making your English understood overseas.

Communicating the American Way
Communicating the American Way

Author: Elisabetta Ghisini

Publisher: Happy about

Published: 2008

Total Pages: 0

ISBN-13: 9781600050732

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Designed for foreign-born professionals working in the U.S. who already possess good English skills and yet are not polished communicators in a U.S. business environment, this resource provides practical advice for becoming more effective in typical business situations.

Business Communication: Rhetorical Situations
Business Communication: Rhetorical Situations

Author: Heather Graves

Publisher: Broadview Press

Published: 2021-03-25

Total Pages: 360

ISBN-13: 1770487786

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Business and professional communication takes place in a dynamic, ever-changing environment. How can we best help students prepare to communicate in such a challenging environment? The pedagogies of the twentieth century—lectures, quizzes, and exams—have not kept up to these new demands for student engagement. Business Communication: Rhetorical Situations supports more interactive and collaborative pedagogies to motivate students. Each chapter has two or three cases that challenge students to apply the business communication concepts they are learning to a specific set of circumstances. These cases are drawn from real-life communication situations and invite students to think through a communication situation and take action. After each case, challenges and exercises provide more opportunities for students to analyze and reflect on business documents and practice the skills discussed in the case themselves. Throughout, rhetorical concepts such as audience, genre, and purpose are central and collaboration and creativity are encouraged.

Business Communications Systems GCSE
Business Communications Systems GCSE

Author: Paula Miles

Publisher: Nelson Thornes

Published: 2003-07-15

Total Pages: 132

ISBN-13: 0748770992

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This photocopiable resource is suitable for AQA, Edexcel, and OCR specifications, with a matching grid for ease-of-use and reference. It contains answers to questions and case studies in the core textbook. It also provides extension activities.