Essential Concepts of Business Management
Essential Concepts of Business Management

Author: Andy Mathews

Publisher:

Published: 2019-06-17

Total Pages: 216

ISBN-13: 9781682856055

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Business management refers to the administration and execution of business operations with strategic decision-making for the efficient organization of resources, to achieve business goals. Business management consists of several branches of financial management, human resource management, information technology management, marketing management, operations management and strategic management. Business management focuses on the six functions of forecasting, planning, organizing, commanding, coordinating and controlling. This book attempts to understand the multiple branches that fall under the discipline of business management. It also traces the progress of this field and highlights some of its key concepts and applications. Researchers and students actively engaged in this field will find this book full of crucial and unexplored concepts.

Business to Business Marketing Management
Business to Business Marketing Management

Author: Alan Zimmerman

Publisher: Routledge

Published: 2013-04-12

Total Pages: 683

ISBN-13: 1135079676

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Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. The products themselves may be highly complex, often requiring a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted in a global context. However all textbooks are region-specific—except this one. This textbook takes a global viewpoint, with an international author team and cases from across the globe. Other unique features of this excellent textbook include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics early in the text; detailed review of global B2B services marketing, trade shows and market research; This new edition has been completely rewritten, and features expanded sections on globalisation and purchasing, plus brand new sections on social media marketing and intellectual property. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. At the same time, it's comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.

IB Business Management Course Book 2014 edition
IB Business Management Course Book 2014 edition

Author: Martin Mwenda Muchena

Publisher: OUP Oxford

Published: 2014-03

Total Pages: 0

ISBN-13: 9780198392811

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Completely updated by a Business and Management workshop leader to accurately match the new 2014 syllabus, this new edition includes a special focus on the new concept-based learning requirement. Every topic is comprehensively covered, plus full assessment support drives high achievement and TOK links ensure learning aligns to the IB philosophy.

Business Management and Communication Perspectives in Industry 4.0
Business Management and Communication Perspectives in Industry 4.0

Author: Özbebek Tunç, Ay?egül

Publisher: IGI Global

Published: 2019-07-26

Total Pages: 354

ISBN-13: 1522594183

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Changes in the global economy bring new dynamics, concepts, and implications that require digitalization and adaptation. The new “normal” has changed, and companies must adopt such strategies if they want to survive in the ever-changing business environments. Business Management and Communication Perspectives in Industry 4.0 is a pivotal reference source that provides vital research on the planning, implementing, and evaluating of strategies for the new industry standards. While highlighting topics such as artificial intelligence, digital leadership, and management science, this publication theorizes about tomorrow’s business and communication environments based on the past and present of the concepts. This book is ideally designed for managers, researchers, educators, students, professionals, and policymakers seeking current research on blending managerial and communicational concepts with a multidisciplinary approach.

Sports Business Management
Sports Business Management

Author: George Foster

Publisher: Routledge

Published: 2020-08-09

Total Pages: 650

ISBN-13: 1000065855

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This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included. Foster, O’Reilly and Dávila present a set of modular chapters supported with international examples. Supplementary materials available to instructors include mini-cases, full case studies, activities, in-class lecture materials and exercises to help students apply the decision-making approach to real-world situations. The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues. Stanford cases are updated for the second edition and entirely new chapters cover the latest topics, including esports, sports gambling, fantasy sports and crisis management. This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management.

Competitive Business Management
Competitive Business Management

Author: Silvio M. Brondoni

Publisher: Taylor & Francis

Published: 2018-07-04

Total Pages: 187

ISBN-13: 0429801238

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The growth of global corporations has led to the development of new business strategies whose complexity and configuration rest on corporate networks; corporate cross-culture and intangible corporate and product assets. In global markets, corporations compete in a competitive marketspace dimension, in other words, competitive boundaries in which space is not a stable element of the decision-making process, but a competitive factor whose complexity depends on markets increasingly characterized by time-based competition and over-supply. In view of today's fierce competition from US and Southeast Asian corporations, this book highlights global business development policies based on innovation, sustainability and intangible assets. The book assesses competitive business management from a global perspective, examining business development policies linked to the profitability of global firms. It forces readers to actively think through the most fundamental policies developed by global firms in the current competitive landscape and provides answers to questions such as: What are the new drivers of global capitalism?; How do global businesses deal with new local nationalism?; Which governance systems and behavioural norms qualify global businesses?; What are the main business policies that characterize competitive business management in a global competition perspective? Competitive Business Management neatly explains the global business management domain and helps readers to gain an understanding of global development business policies.

Small Business Management
Small Business Management

Author: Tim Mazzarol

Publisher: Springer Nature

Published: 2019-11-21

Total Pages: 597

ISBN-13: 9811395098

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This textbook familiarises students with the theory and practice of small business management and challenges assumptions that may be held about the way small business management can or should adopt the management practices of larger firms. For students interested in establishing and managing their own small firm, this book helps them to focus their thinking on the realities of life as a small business owner-manager – both its challenges and its rewards. For postgraduate students that are keen to ‘make a difference’, this text enables them to understand how they might consult to small firms and assist owner-managers to establish and grow their ventures. In addition to students, this book is also useful to small business owner-managers as a general guide on how they might better manage their operations. Managers in large corporations and financial institutions who deal with small businesses as clients or suppliers, and professionals such as accountants, lawyers and consultants who provide advice and other services to small businesses will also find the book of interest.

Small Business Management
Small Business Management

Author: Meir Liraz

Publisher: Createspace Independent Publishing Platform

Published: 2017-08-02

Total Pages: 140

ISBN-13: 9781974123391

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Discover the Techniques and the "Dirty Little Tricks" That will Help Boost Your Sales, Pile Up Profits and Leave Your Competitors in the Dust. Whether you are presently running your own business or just planning to start one, "Small Business Management: Essential Ingredients for Success" can be the best business investment you have ever made. It will show exactly what you need to know to make your business a success. This guide will teach you scores of small business management tricks, secrets and shortcuts - and teach them so that you can start using them at once. This program does far more than impart knowledge... it inspire action. You will be amazed at how simple these strategies and concepts are and how easy it will be for you to apply them to your own business or project. Here's what you'll discover: * How to Make Your Business More Profitable - tried and tested business management boosting ideas to help you stay pointed toward profit. * Essential Ingredients for Your Marketing Success - what are the secrets behind constructing and executing a successful marketing campaigns? here's a step by step guide to managing your marketing activities in a way to drive your sales through the roof. * 27 Tips to Increase the Effectiveness of Your Delegation - tactics to squeeze more out of your day with foolproof delegation techniques. * How to Reach Your Goals Faster - a wise man once said: "If you're not sure where you are going, you're liable to end up someplace else." Discover the tips and techniques that will make sure you're always on the right track. * How to Deal with Changes in The Market - The winds of change are building - reshaping business and personal lives. Some people dig in their heels and try to resist change. Others ride the winds of change and seize the amazing opportunities it brings. Discover ten habits to recognize and maximize the gifts of change. * How to Build a Winning Team - powerful tips and strategies to motivate and inspire your people to bring out the best in them. Be the boss people want to give 200 percent for. * How to Make a Good First Impression - You Only Have One Chance to Make a Great First Impression!. Discover the top ten strategies proven to help you make the best first impression possible. Get These 5 Valuable Free Gifts (a limited time offer) Place your order by the end of this month and I will also include instant download instructions for the following free gifts: Free Gift #1: Business Financial Planner This is a multi featured, fully operational Excel based software program. It is a financial management program that will help you prepare budgets, cash flow projections, and much more. Free Gift #2: A Simple Business Plan Template In MS Word Format Allows you to craft a good basic business plan quickly and easily. Free Gift #3: How to Improve Your Leadership and Management Skills (eBook) How to lead and manage people; powerful tips and strategies to motivate and inspire your people to bring out the best in them. Be the boss people want to give 200 percent for. Free Gift #4: Video Training Course - How To Gain A Competitive Advantage Learn how to get a competitive advantage with this course. Learn how to brand, study your competition, identify customers and their preferences, create pricing strategies and much more. Leverage the uniqueness of your business to create a real competitive advantage. Free Gift #5: Video Training Course - How To Grow Your Business You have started your business and now you think you are ready to grow. How do you really know if you and your company are ready for the next step? This course will help you determine if a growth opportunity is right for you.