An inspiring collection of success stories from the country's most prominent Latinos, Building the Latino Future offers and inspiration and advice for Latinos in any industry who want to succeed spectacularly. The future is bright for America?s Latino community; this book lets you learn from the success of such luminaries as actor Edward James Olmos, New Mexico Governor Bill Richardson, former housing secretary Henry Cisneros, NPR correspondent Ray Suarez, and many more.
Latinos and the Nation's Future contains hard facts and well-grounded predictions about the role Latinos will and must play if the United States is to maintain its standing in the world. Included in this survey are assessments by the leading experts from various fields.
Daniel Rodriguez argues that effective Latino ministry and church planting is now centered in second-generation, English-dominant leadership and congregations. Based on his observation of cutting-edge Latino churches across the country, Rodriguez reports on how innovative congregations are ministering creatively to the next generations of Latinos.
Embracing diversity, valuing people, taking action Over 50 million Latinos live in the United States, and it’s estimated that by 2050 one in three of the US population will be Hispanic. What does it take to lead such a varied and vibrant people who hail from twenty-two different countries and are a blend of different races? And what can leaders of all cultures and ethnicities learn from how Latinos lead? Juana Bordas takes us on a journey to the very heart and soul of Latino leadership. She offers ten principles that richly illustrate the inclusive, people-oriented, socially responsible, and life-affirming way Latinos have led their communities. Bordas includes the voices and experiences of other distinguished Latino leaders and vivid dichos (traditional sayings) that illustrate positive aspects of the Latino culture. This unprecedented book illustrates powerful and distinctive lessons that will inform leaders of every background. “America grows more diverse by the day. Leaders want to understand and motivate those they lead but may feel intimidated by the complex history and culture of Latinos in America. Juana Bordas has written a handbook for making sense of it all. The Power of Latino Leadership helps the reader decode the coming America and the changing workforce.” —Ray Suarez, Senior Correspondent, PBS News Hour, and former host, Talk of the Nation, NPR “Bordas has mentored generations of young Hispanics throughout her distinguished career. [Here] she presents a compelling case for how the strengths Hispanics bring to the table...can infuse new life into leadership development for all of our country’s current and future leaders.” —Janet Murguía, President, National Council of La Raza “Juana Bordas provides timely insight into Latino contributions to our nation’s future and why their influence will continue to increase.” —Arturo Vargas, Executive Director, National Association of Latino Elected and Appointed Officials “To develop a deeper appreciation for the countless contributions the Latino community is making to America’s multicultural leadership journey, read this book!” —Ken Blanchard, coauthor of The One Minute Manager and Great Leaders Grow
An amazing convergence is happening in marketing today: the growth of the U. S. Hispanic population and the growth of digital media. Hispanics increasingly use the internet to keep in touch with family and friends, anywhere in the world. They search for product information. They compare prices, print coupons, and shop online.Joe Kutchera outlines the issues that your company needs to understand in order to successfully cater to Hispanic consumers online, including shopping behavior, social networks, translation, localization, and emerging mobile platforms. In addition, the author illustrates how marketers can grow their businesses virtually to reach Spanish-speakers in Latin America.Case studies in the book detail the experiences of Best Buy, Amereican Family Insurance, H&R Block, Ford Motor Company, Lexicon Marketing, and Monster.
The election of Donald Trump has called attention to the border wall and anti-Mexican discourses and policies, yet these issues are not new. Building Walls puts the recent calls to build a border wall along the US-Mexico border into a larger social and historical context. This book describes the building of walls, symbolic and physical, between Americans and Mexicans, as well as the consequences that these walls have in the lives of immigrants and Latin communities in the United States. The book is divided into three parts: categorical thinking, anti-immigrant speech, and immigration as an experience. The sections discuss how the idea of the nation-state itself constructs borders, how political strategy and racist ideologies reinforce the idea of irreconcilable differences between whites and Latinos, and how immigrants and their families overcome their struggles to continue living in America. They analyze historical precedents, normative frameworks, divisive discourses, and contemporary daily interactions between whites and Latin individuals. It discusses the debates on how to name people of Latin American origin and the framing of immigrants as a threat and contrasts them to the experiences of migrants and border residents. Building Walls makes a theoretical contribution by showing how different dimensions work together to create durable inequalities between U.S. native whites, Latinos, and newcomers. It provides a sophisticated analysis and empirical description of racializing and exclusionary processes. View a separate blog for the book here: https://dornsife.usc.edu/csii/blog-building-walls-excluding-people/
An inspiring new message of resilient leadership Latinx Business Success delivers a powerful and inspiring message of Latinx leadership. Via interviews with many of the most accomplished Latin business leaders in the United States, authors Frank Carbajal and José Morey offer readers a full picture of what it takes to succeed in modern leadership and how to close the digital divide that keeps Latinx people underrepresented in positions of authority. The book explores the authors’ DIGITAL framework—which includes the principles of Decision, Intelligence, Game Plan, Insight, Technology, Abundance, and Leverage—and explains how each element of the system contributes to leadership success for current and aspiring Latinx leaders. Readers will also find: Interviews with renowned and accomplished leaders from the Latinx community, including Ramiro Cavazos, President and CEO of the US Hispanic Chamber of Commerce, Esther Aguilera, President & CEO at Latino Corporate Directors Association (LCDA), and Silvina Moschini, Executive Producer at The Unicorn Hunters Show, and Cofounder, President, & Chairwoman of the Board of Transparent Business. Discussions of what it means to achieve a truly diverse and inclusive society and how we’ll know when we’ve realized that goal Coverage of a wide variety of industry sectors, including healthcare, media, education, finance, tech, and athletics Perfect for managers, executives, and business leaders of all kinds who seek a new and refreshing perspective on leadership, Latinx Business Success is also required reading for any member of the Latinx community who hopes to make innovative contributions to the business world.
American cities are increasingly turning to revitalization strategies that embrace the ideas of new urbanism and the so-called creative class in an attempt to boost economic growth and prosperity to downtown areas. These efforts stir controversy over residential and commercial gentrification of working class, ethnic areas. Spanning forty years, Latino City provides an in-depth case study of the new urbanism, creative class, and transit-oriented models of planning and their implementation in Santa Ana, California, one of the United States’ most Mexican communities. It provides an intimate analysis of how revitalization plans re-imagine and alienate a place, and how community-based participation approaches address the needs and aspirations of lower-income Latino urban areas undergoing revitalization. The book provides a critical introduction to the main theoretical debates and key thinkers related to the new urbanism, transit-oriented, and creative class models of urban revitalization. It is the first book to examine contemporary models of choice for revitalization of US cities from the point of view of a Latina/o-majority central city, and thus initiates new lines of analysis and critique of models for Latino inner city neighborhood and downtown revitalization in the current period of socio-economic and cultural change. Latino City will appeal to students and scholars in urban planning, urban studies, urban history, urban policy, neighborhood and community development, central city development, urban politics, urban sociology, geography, and ethnic/Latino Studies, as well as practitioners, community organizations, and grassroots leaders immersed in these fields.
Race and Belonging Among Latino Millennials -- Latinos and the Racial Politics of Place and Space -- Latinos as an Ethnorace -- Latinos as a Racial Middle -- Latinos as "Real" Americans -- Rethinking Race and Belonging among Latino Millennials
America has an urgent need for Latino and Latina executives. This book identifies a path to uplift and amplify their representation in leadership. Latinos and Latinas will account for a third of our workforce by 2050—yet they make up only 5 percent of senior roles in corporate America. Dr. Robert Rodriguez and Andrés T. Tapia call this low percentage of Latino and Latina corporate executives today the “5 percent Shame.” Inspired by Price M. Cobbs's seminal work on the secrets of successful Black leaders, this book seeks to understand the impact on Latinos and Latinas of the external forces of conscious and unconscious biases and of the internal forces of whether to assimilate or double down on their cultural identities in their quest to get ahead. The second edition features a new foreword by Henry Cisneros, former secretary of the Department of Housing and Urban Development, as well as updated statistics and graphs to represent how America's career landscape for Latinos has and has not changed and how to ensure Latinos can rise to their fullest potential. Using insights from in-depth interviews with twenty highly successful boomer Latino and Latina executives and focus groups with dozens of Gen X and millennial leaders, the authors have captured lessons about how these individuals chose their career paths, addressed challenges, and seized opportunities. The discussions are interpreted through the lenses of the authors' different personal experiences as Latino leaders in corporate America and synthesized as a guide for future leaders.
