A shift in the architecture industry’s focus in the last 20 years toward ecological concerns, long-term value, and user comfort has coincided with significant new developments in digital controls, actuators, shading typologies, building physics simulation capability, and material performance. This collision has afforded architects an expanded set of opportunities to create architecture that can respond directly to environmental conditions, resulting in innovative façade designs that quickly become landmarks for their cities. Authors Russell Fortmeyer and Charles Linn trace the historical development of active façades in modern architecture, and reveal how contemporary architects and consultants design and test these systems.
The only comprehensive, illustrated, step-by-step guide to building with earthbags. Over seventy percent of Americans cannot afford to own a code-enforced, contractor-built home. This has led to widespread interest in using natural materials-straw, cob, and earth-for building homes and other buildings that are inexpensive, and that rely largely on labor rather than expensive and often environmentally-damaging outsourced materials. Earthbag Building is the first comprehensive guide to all the tools, tricks, and techniques for building with bags filled with earth-or earthbags. Having been introduced to sandbag construction by the renowned Nader Khalili in 1993, the authors developed this "Flexible Form Rammed Earth Technique" over the last decade. A reliable method for constructing homes, outbuildings, garden walls and much more, this enduring, tree-free architecture can also be used to create arched and domed structures of great beauty-in any region, and at home, in developing countries, or in emergency relief work. This profusely illustrated guide first discusses the many merits of earthbag construction, and then leads the reader through the key elements of an earthbag building: Special design considerations Foundations, walls, and floors Electrical, plumbing, and shelving Lintels, windows and door installations Roofs, arches and domes Exterior and interior plasters. With dedicated sections on costs, making your own specialized tools, and building code considerations, as well as a complete resources guide, Earthbag Building is the long-awaited, definitive guide to this uniquely pleasing construction style. Mother Earth News Wiser Living Series
Diversity and Inclusion to build better products from the front lines at Google Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn’t reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic “why” has been firmly established, but what about the “how?” How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that and Building For Everyone is the practical guide to following in their footsteps. This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Readers will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability. Discover the questions you should be asking about diversity and inclusion in your products for marketers, user researchers, product managers and more. Understand the research the Product Inclusion team drove to back up their practices Learn the “ABCs of Product Inclusion” to build inclusion into your organization’s culture Leverage the product inclusion suite of tools to get your organization building more inclusively and identifying new opportunities. Read case studies to see how product inclusion works across industries and learn what doesn't work. Building For Everyone will show you how to infuse your business processes with inclusive design. You’ll learn best practices for inclusion in product design, marketing, management, leadership and beyond, straight from the innovative Google Product Inclusion team.
Over the concluding decades of the twentieth century, the historic preservation community increasingly turned its attention to modern buildings, including bungalows from the 1930s, gas stations and diners from the 1940s, and office buildings and architectural homes from the 1950s. Conservation efforts, however, were often hampered by a lack of technical information about the products used in these structures, and to fill this gap Twentieth-Century Building Materials was developed by the U.S. Department of the Interior’s National Park Service and first published in 1995. Now, this invaluable guide is being reissued—with a new preface by the book’s original editor. With more than 250 illustrations, including a full-color photographic essay, the volume remains an indispensable reference on the history and conservation of modern building materials. Thirty-seven essays written by leading experts offer insights into the history, manufacturing processes, and uses of a wide range of materials, including glass block, aluminum, plywood, linoleum, and gypsum board. Readers will also learn about how these materials perform over time and discover valuable conservation and repair techniques. Bibliographies and sources for further research complete the volume. The book is intended for a wide range of conservation professionals including architects, engineers, conservators, and material scientists engaged in the conservation of modern buildings, as well as scholars in related disciplines.
Building with Hemp has been an inspiration for architects, builders, community activists, students and teachers around the world and as this construction system is gaining in popularity this edition will be even more important in assisting the uptake of this technology internationally.
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
