Arts, Culture and the Making of Global Cities

Arts, Culture and the Making of Global Cities

Author: Lily Kong

Publisher: Edward Elgar Publishing

Published: 2015-01-30

Total Pages: 269

ISBN-13: 1784715840

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While global cities have mostly been characterized as sites of intensive and extensive economic activity, the quest for global city status also increasingly rests on the creative production and consumption of culture and the arts. Arts, Culture and the


Building Global Mindsets

Building Global Mindsets

Author: C. Bouquet

Publisher: Springer

Published: 2004-11-30

Total Pages: 181

ISBN-13: 0230522556

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Today's multinational enterprises are headed for trouble unless their top-level executives manage to pay the appropriate amount of 'attention' to what is happening in the farther corners of the business world. With trillions of internal company documents circulating in corporate offices everyday, it's easy to lose sight of priorities by concentrating on the wrong signals. Drawing from compelling research, Bouquet describes the attention practices of 136 global firms, thereby shedding new light on the relationship between global mindsets and overall company performance.


The Corporate Brand

The Corporate Brand

Author: Nicholas Ind

Publisher: NYU Press

Published: 1997

Total Pages: 199

ISBN-13: 0814737625

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Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds of its products' consumers. And yet companies rarely focus on what leads to a successful corporate brand, concentrating their energy instead on their individual brand name products. In The Corporate Brand, Nicholas Ind argues strongly for a new focus on corporate brand development. Ind argues that organizations must use all forms of communication, including performance of specific products, employees' services, and advertising, to build effective interactive relationships with their customers. The Corporate Brand elucidates the methods used by successful corporate brands to build and maintain both "corporate identity" and reputation.


Research Frontiers on the International Marketing Strategies of Chinese Brands

Research Frontiers on the International Marketing Strategies of Chinese Brands

Author: Zuohao Hu

Publisher: Routledge

Published: 2016-08-05

Total Pages: 222

ISBN-13: 1317205936

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This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.


Computer Vision – ECCV 2020

Computer Vision – ECCV 2020

Author: Andrea Vedaldi

Publisher: Springer Nature

Published: 2020-11-15

Total Pages: 836

ISBN-13: 3030585557

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The 30-volume set, comprising the LNCS books 12346 until 12375, constitutes the refereed proceedings of the 16th European Conference on Computer Vision, ECCV 2020, which was planned to be held in Glasgow, UK, during August 23-28, 2020. The conference was held virtually due to the COVID-19 pandemic. The 1360 revised papers presented in these proceedings were carefully reviewed and selected from a total of 5025 submissions. The papers deal with topics such as computer vision; machine learning; deep neural networks; reinforcement learning; object recognition; image classification; image processing; object detection; semantic segmentation; human pose estimation; 3d reconstruction; stereo vision; computational photography; neural networks; image coding; image reconstruction; object recognition; motion estimation.


Building a World Community

Building a World Community

Author: Jacques Baudot

Publisher: University of Washington Press

Published: 2015-09-14

Total Pages: 273

ISBN-13: 0295998814

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Building a World Community: Globalisation and the Common Good


Consumer Perceptions of Global Branding and Iconization

Consumer Perceptions of Global Branding and Iconization

Author: Gail Ferreira

Publisher: Universal-Publishers

Published: 2008-11-14

Total Pages: 205

ISBN-13: 1599427052

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Global usage of the World Wide Web continues to increase exponentially, yet many corporate Web sites are misperceived by non-English-speaking audiences. Diverse communities of global consumers purchase products on the World Wide Web based on a positive image of the product as reflected in the Web site content, which includes text, images, and icons. However, corporate leaders may not have an awareness of the common elements present in successful global Web sites as comprehended by different cultures. This qualitative, phenomenological data analysis used a Web-based survey to explore the perceptions and feelings of a purposive sample of participants regarding the content of global World Wide Web sites. Each participant in the study spoke English or a combination of English and Spanish and explored their perceptions and feelings regarding global Web sites. The following five themes emerged from the research results regarding consumer perceptions of global Web sites: (a) product, (b) information, (c) people, (d) simplicity, (e) and brands. Information gleaned by this study regarding consumer behavior can be incorporated into a comprehensive global marketing campaign that can be used by leaders to expand business internationally.


A Cautious New Approach

A Cautious New Approach

Author: Denghua Zhang

Publisher: ANU Press

Published: 2020-03-20

Total Pages: 327

ISBN-13: 1760463485

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‘As a student of international relations and a former diplomat, Zhang brings the insights of a practitioner and the eye of scholar to explain why Chinese actors choose to engage in aid cooperation with traditional donors in the Asia-Pacific. This book is among the first to take a holistic approach to understanding the motivations of the many agencies involved in China’s aid program, and it will challenge the expectations of many readers.’ —Dr Graeme Smith, The Australian National University ‘This book breaks new ground by examining a little-known dimension of China’s foreign policy: trilateral aid cooperation. Denghua Zhang sets this highly original analysis in the context of the new assertiveness of Chinese foreign policy under Xi Jinping, the China International Development Cooperation Agency established in 2018, and the Belt and Road Initiative, which now serves as the framework for Chinese overseas aid and engagement. At a time when the debate in the West about the rise of China has intensified, not always knowledgeably, this book fills an important gap in our understanding of China in Southeast Asia and the Pacific.’ —Dr Stewart Firth, The Australian National University ‘This thoroughly researched work examines trilateral cooperation as a new and interesting aspect of China’s growing international aid program, and as a window into the changing nature of that program as well as the wider foreign policy in which it is embedded. The broad themes and topics discussed are clearly significant, ultimately touching on one of the most important international issues of our time, the implications of the rise of China for a long-established Western-dominated international system.’ —Prof. Terence Smith-Wesley, University of Hawai‘i