Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.
The trademarks in this collection represent some of the finest graphic design to emanate from Britain between the wars. Author John Mendenhall has gathered over 280 trademarks and logos from the archives of the British Library and categorized them by subject. From the carefree exuberance of the twenties to the back-to-work ethic of the thirties, these trademarks reflect the moods and successes of industry prior to World War II and the advent of diversified, multi-national conglomerates. This book will serve as an inspiration for designers and commercial artists seeking source material beyond the abstract designs of the past twenty years and will fascinate anyone with its unique and often humorous glimpse back to a more innocent era in British life.
Trade Marks is a complete guide to trade mark searching. Divided into two parts, part one covers trade mark history, legislation (UK and overseas), and conducting successful searches; part two provides details of over 700 published lists of trade names -- vital information for the trade mark searcher.
Presenting a variety of historiographical approaches, this Research Handbook explores the historical development of trademarks and the associated commercial practices of branding. It has an international scope, covering trademark history in Australia, Israel, pre-modern Europe, Sweden, the UK, and the US.
With more than 7,000 definitions, this book provides a definitive guide to the use of slang today. It deals with drugs, sport and contemporary society, as well as favourite slang topics such as sex and bodily functions. In this fully updated fourth edition of the highly acclaimed Dictionary of Contemporary Slang, language and culture expert Tony Thorne explores the ever-changing underworld of the English language, bringing back intriguing examples of eccentricity and irreverence from the linguistic front-line. "Thorne is a kind of slang detective, going down the streets where other lexicographers fear to tread." Daily Telegraph
With the growing awareness of the value of character trademark symbols in product design, marketing, and promotion has come a resurgence of interest in these extraordinary icons. The popularity of the California Raisins and other recent examples attest to the appeal of character trademarks in popular culture. From Reddy Kilowatt to Colonel Sanders, there is humor and nostalgia in the humble, often "kitschy" images which have become classics of commercial folk art that every consumer can relate to. This engaging volume contains approximately one thousand trademarks from the past ninety years, as well as a "Hall of Fame" section profiling some of the classic characters with the history of their development. Chronicle Books is pleased to include this remarkable volume in its series of design books, including Trademarks of the 20's and 30's and Trademarks of the 40's and 50's.
Leading expert and passionate advocate of modern British architecture Elain Harwood gives the best overview of British architecture from 1938 to 1963 – mid-century buildings. Growing in popularity and with an increasing understanding of their importance as a background to our lives, the buildings range from the Royal Festival Hall, Newcastle City Hall and to Deal Pier and Douglas ferry terminal, from prefabs and ice cream parlours to Coventry Cathedral and the Golden Lane Estate. The author writes in non-technical, layman's language about the design, architecture and also the influence of these buildings on the lives of our towns and cities. The author has arranged the huge variety of buildings into: Houses and Flats: Churches and Public Buildings; Offices; Shops; Showrooms and Cafes; Hotels and Public Houses; Cinemas, Theatres and Concert Halls; Industrial Buildings and Transport. There is an insightful introduction that places these buildings in the context of 20th-century architecture generally and globally. All fantastically photographed to make this a must have for anyone interested in our built heritage. Postwar Britain architects often saw architecture as a powerful means to improve the quality of our lives after the shadow of war. This is the fascinating story of what they built to meet that challenge. Cover illustration by Paul Catherall
This is the first full-colour history of the world-famous toy soldiers to chart the whole story of their development from Victorian table toy to 21st Century collectable. Prior to 1893 the family toy business of the Britain family was struggling as the toy industry was dominated by German manufacturers and importers. Then came the fateful decision first to import, then to design and manufacture, toy soldiers, an area the German firms were particularly strong in. Britains Toy Soldiers were born and soon their boxes stamped with the slogan 'Best Quality English Make' were being eagerly opened by little boys across Britain and then around the world. The rest, as they say is history and it is all captured here by James Opie, the world's leading expert on the subject, as he lovingly traces the varying fortunes of arguably the most famous British toy company. Illustrated with lavish colour photographs, many of them featuring items from the author's own collection, the book includes feature sections such as collectors' favourites and prices, high-value and famous sets, artistic highlights, quirks and mysteries. It is without doubt the most authoritative book on the subject and will be welcomed by the thousands of devoted collectors world wide as well as many more with fond memories of childhood battles with these beautiful toys.
