Understanding Media

Understanding Media

Author: Marshall McLuhan

Publisher: Createspace Independent Publishing Platform

Published: 2016-09-04

Total Pages: 396

ISBN-13: 9781537430058

DOWNLOAD EBOOK

When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.


Zero to One

Zero to One

Author: Blake Masters

Publisher: Random House

Published: 2014-09-18

Total Pages: 198

ISBN-13: 075355030X

DOWNLOAD EBOOK

WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ ELON MUSK, CEO of SpaceX and Tesla ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ MARK ZUCKERBERG, CEO of Facebook ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ NASSIM NICHOLAS TALEB, author of The Black Swan


Critical Thinking

Critical Thinking

Author: Gregory Bassham

Publisher:

Published: 2008

Total Pages: 497

ISBN-13: 9780071101547

DOWNLOAD EBOOK

Through the use of humour, fun exercises, and a plethora of innovative and interesting selections from writers such as Dave Barry, Al Franken, J.R.R. Tolkien, as well as from the film 'The Matrix', this text hones students' critical thinking skills.


Hypnotic Writing

Hypnotic Writing

Author: Joe Vitale

Publisher: John Wiley & Sons

Published: 2006-12-22

Total Pages: 295

ISBN-13: 0470009799

DOWNLOAD EBOOK

Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion


Machine of Death

Machine of Death

Author: Ryan North

Publisher: Machines of Death LLC

Published: 2010

Total Pages: 468

ISBN-13: 0982167121

DOWNLOAD EBOOK

MACHINE OF DEATH tells thirty-four different stories about people who know how they will die. Prepare to have your tears jerked, your spine tingled, your funny bone tickled, your mind blown, your pulse quickened, or your heart warmed. Or better yet, simply prepare to be surprised. Because even when people do have perfect knowledge of the future, there's no telling exactly how things will turn out.


Hello Cruel World

Hello Cruel World

Author: Kate Bornstein

Publisher: Seven Stories Press

Published: 2011-01-04

Total Pages: 242

ISBN-13: 1583229663

DOWNLOAD EBOOK

Celebrated transsexual trailblazer Kate Bornstein has, with more humor and spunk than any other, ushered us into a world of limitless possibility through a daring re-envisionment of the gender system as we know it. Here, Bornstein bravely and wittily shares personal and unorthodox methods of survival in an often cruel world. A one-of-a-kind guide to staying alive outside the box, Hello, Cruel World is a much-needed unconventional approach to life for those who want to stay on the edge, but alive. Hello, Cruel World features a catalog of 101 alternatives to suicide that range from the playful (moisturize!), to the irreverent (shatter some family values), to the highly controversial. Designed to encourage readers to give themselves permission to unleash their hearts' harmless desires, the book has only one directive: "Don't be mean." It is this guiding principle that brings its reader on a self-validating journey, which forges wholly new paths toward a resounding decision to choose life. Tenderly intimate and unapologetically edgy, Kate Bornstein is the radical role model, the affectionate best friend, and the guiding mentor all in one.


Brands of Faith

Brands of Faith

Author: Mara Einstein

Publisher: Routledge

Published: 2007-09-14

Total Pages: 256

ISBN-13: 1134130104

DOWNLOAD EBOOK

Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.


The Media Student's Book

The Media Student's Book

Author: Gill Branston

Publisher: Routledge

Published: 2010-05-28

Total Pages: 744

ISBN-13: 1136963790

DOWNLOAD EBOOK

The Media Student's Book is a comprehensive introduction for students of media studies. It covers all the key topics and provides a detailed, lively and accessible guide to concepts and debates. Now in its fifth edition, this bestselling textbook has been thoroughly revised, re-ordered and updated, with many very recent examples and expanded coverage of the most important issues currently facing media studies. It is structured in three main parts, addressing key concepts, debates, and research skills, methods and resources. Individual chapters include: approaching media texts narrative genres and other classifications representations globalisation ideologies and discourses the business of media new media in a new world? the future of television regulation now debating advertising, branding and celebrity news and its futures documentary and ‘reality’ debates from ‘audience’ to ‘users’ research: skills and methods. Each chapter includes a range of examples to work with, sometimes as short case studies. They are also supported by separate, longer case studies which include: Slumdog Millionaire online access for film and music CSI and detective fictions Let the Right One In and The Orphanage PBS, BBC and HBO images of migration The Age of Stupid and climate change politics. The authors are experienced in writing, researching and teaching across different levels of undergraduate study, with an awareness of the needs of students. The book is specially designed to be easy and stimulating to use, with: a Companion Website with popular chapters from previous editions, extra case studies and further resources for teaching and learning, at: www.mediastudentsbook.com margin terms, definitions, photos, references (and even jokes), allied to a comprehensive glossary follow-up activities in ‘Explore’ boxes suggestions for further reading and online research references and examples from a rich range of media and media forms, including advertising, cinema, games, the internet, magazines, newspapers, photography, radio, and television.


How Do I Feel?

How Do I Feel?

Author: Rebekah Lipp

Publisher: Hardie Grant Publishing

Published: 2024-10-29

Total Pages: 146

ISBN-13: 1761442740

DOWNLOAD EBOOK

An essential emotional literacy tool for children with 60+ definitions inside! Join Aroha and her friends as they share how different emotions feel in the body and find the words for how they truly feel! A useful resource for parents, carers and educators to help children recognise, label and understand their many emotions. Notable Book in the Storylines Children's Literature Trust of NZ Book Awards 2021 Finalist in the 2022 NZ Book Awards for Children & Young Adults (Elsie Locke Award for Non-Fiction) ‘This book is a much-needed tool for children and those caring for them. By showing that a wide range of emotions each have their own unique value and purposes, this book helps to both normalise and encourage understanding towards the big emotions and feelings that, although sometimes demonised, are experienced by each and every one of us at some point in our lives.’ — DANIELLE WHITBURN, Mental Health Foundation of New Zealand


The Crimson Letter

The Crimson Letter

Author: Douglass Shand-Tucci

Publisher: Macmillan + ORM

Published: 2004-06-01

Total Pages: 757

ISBN-13: 142993400X

DOWNLOAD EBOOK

In a book deeply impressive in its reach while also deeply embedded in its storied setting, bestselling historian Douglass Shand-Tucci explores the nature and expression of sexual identity at America's oldest university during the years of its greatest influence. The Crimson Letter follows the gay experience at Harvard in the nineteenth and twentieth centuries, focusing upon students, faculty, alumni, and hangers-on who struggled to find their place within the confines of Harvard Yard and in the society outside. Walt Whitman and Oscar Wilde were the two dominant archetypes for gay undergraduates of the later nineteenth century. One was the robust praise-singer of American democracy, embraced at the start of his career by Ralph Waldo Emerson; the other was the Oxbridge aesthete whose visit to Harvard in 1882 became part of the university's legend and lore, and whose eventual martyrdom was a cautionary tale. Shand-Tucci explores the dramatic and creative oppositions and tensions between the Whitmanic and the Wildean, the warrior poet and the salon dazzler, and demonstrates how they framed the gay experience at Harvard and in the country as a whole. The core of this book, however, is a portrait of a great university and its community struggling with the full implications of free inquiry. Harvard took very seriously its mission to shape the minds and bodies of its charges, who came from and were expected to perpetuate the nation's elite, yet struggled with the open expression of their sexual identities, which it alternately accepted and anathematized. Harvard believed it could live up to the Oxbridge model, offering a sanctuary worthy of the classical Greek ideals of male association, yet somehow remain true to its legacy of respectable austerity and Puritan self-denial. The Crimson Letter therefore tells stories of great unhappiness and manacled minds, as well as stories of triumphant activism and fulfilled promise. Shand-Tucci brilliantly exposes the secrecy and codes that attended the gay experience, showing how their effects could simultaneously thwart and spark creativity. He explores in particular the question of gay sensibility and its effect upon everything from symphonic music to football, set design to statecraft, poetic theory to skyscrapers. The Crimson Letter combines the learned and the lurid, tragedy and farce, scandal and vindication, and figures of world renown as well as those whose influence extended little farther than Harvard Square. Here is an engrossing account of a university transforming and transformed by those passing through its gates, and of their enduring impact upon American culture.