Brands that Dream
Brands that Dream

Author: Xavier Oliver Conti

Publisher: Libros de Cabecera

Published: 2014-10-02

Total Pages: 110

ISBN-13: 8494239775

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IKEA, El Bulli, Apple, Bausch & Lomb, Coca-Cola... These are just a few of the brands that have “got it.” Every company that really stands out has this “certain something” in common. That being said, talking about something that does not have a name is tantamount to allowing that it may not exist. For this reason, the authors have named it; they call it a dream.Today, a company can only truly stand out if it has a dream – a shared dream with the capacity to touch us all. The potential of a dream has no limits, and any brand – as small as it may be – can stand out by chasing its dream. A dream can be found behind any activity, as mundane as it may seem. Through success stories that provide excellent opportunities for learning, the authors help us to uncover and communicate our dream and to share it with everyone who, in one way or another, comes into contact with our company. Today, a company can only truly stand out if it has a dream – a shared dream with the capacity to touch us all. The potential of a dream has no limits, and any brand – as small as it may be – can stand out by chasing its dream. A dream can be found behind any activity, as mundane as it may seem. Through success stories that provide excellent opportunities for learning, the authors help us to uncover and communicate our dream and to share it with everyone who, in one way or another, comes into contact with our company.

Brands That Dream
Brands That Dream

Author: Xavier Conti

Publisher:

Published: 2014

Total Pages: 0

ISBN-13:

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Only brands that dream will stand, create a reputation and turn their customers into fans. Today, a company can only truly stand out if it has a dream - a shared dream with the capacity to touch us all. The potential of a dream has no limits, and any brand - as small as it may be - can stand out by chasing its dream. A dream can be found behind any activity, as mundane as it may seem.

The Unlimited Dream Company: A Novel
The Unlimited Dream Company: A Novel

Author: J. G. Ballard

Publisher: Liveright

Published: 2013-05-20

Total Pages: 237

ISBN-13: 0871404192

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"A remarkable piece of invention, a flight from the world of the familiar and the real into the exotic universe of dream and desire." —New York Times Book Review When a light aircraft crashes into the Thames at Shepperton, the young pilot who struggles to the surface minutes later seems to have come back from the dead. Within hours everything in the dormitory suburb is transformed. Vultures invade rooftops, luxuriant tropical vegetation overruns the quiet avenues, and the local inhabitants are propelled by the young man’s urgent visions through ecstatic sexual celebrations toward an apocalyptic climax. In this characteristically inventive novel Ballard displays to devastating effect the extraordinary imagination that has established him as one of the twentieth century’s most visionary writers.

Build a Dream3
Build a Dream3

Author: DesignerBooks

Publisher: Designer Books

Published: 2018-09

Total Pages: 0

ISBN-13: 9789887908111

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Brand building generates brand value, and brand value forms brand equity. The current brand power of economic and social development can not be ignored, and every cooperation in each industry is paying more and more attention to the cultivation and promotion of brands. At a time when social construction is gradually improving, people are paying more and more attention to the children's industry and investing more resources in related industries, e.g. education, medical care, food and other fields. BUILD A DREAM: BRAND DESIGN FOR KIDS brings together designer designs from around the world on children's brands, covering a wide range of fields, including brand logo design and extended material design in multiple industries. Thus, this book could provide a rich reference case for designers or design enthusiasts, and many nutrients could be drew from it during your design work.

Brand Elevation
Brand Elevation

Author: Wolfgang Schaefer

Publisher: Kogan Page Publishers

Published: 2021-01-03

Total Pages: 311

ISBN-13: 1789664675

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How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand. Brand Elevation explores challenges such as creating a distinct and brand-guiding mission, mediating between exclusivity and inclusion and mastering the art of seduction. Featuring case studies and expert accounts from organizations including Airbnb, Acqua di Parma, Burt's Bees, Lakrids, Starbucks, TerraCycle, and YouTube, Wolfgang Schaefer and JP Kuehlwein skilfully explain how any brand - regardless of sector and industry - can become a modern prestige brand.

Dream Street
Dream Street

Author: Tricia Elam Walker

Publisher: Anne Schwartz Books

Published: 2021-11-16

Total Pages: 33

ISBN-13: 0525581103

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NAMED ONE OF THE BEST CHILDREN’S BOOKS OF THE YEAR BY THE NEW YORK TIMES • FIVE STARRED REVIEWS Visit a truly special street bursting with joy, hope, and dreams. Inspired by the neighborhood where they grew up as cousins, this gorgeous picture book from an award-winning illustrator and critically acclaimed author is the perfect gift or keepsake for every generation. Welcome to Dream Street--the best street in the world! Jump rope with Azaria--can you Double Dutch one leg at a time? Dream big with Ede and Tari, who wish to create a picture book together one day. Say hello with Mr. Sidney, a retired mail carrier who greets everyone with the words, "Don't wait to have a great day. Create one!" On Dream Street, love between generations rules, everyone is special, and the warmth of the neighborhood shines. A magical story from the critically acclaimed author of Nana Akua Goes to School and a Caldecott Honor and Coretta Scott King Award winning illustrator. Illuminating this vivid cast of characters are vibrant, joyful illustrations that make this neighborhood--based on the Roxbury neighborhood in Boston where the author and illustrator grew up together as cousins--truly sing. This book is a perfect way for parents to share with their children the importance of community.

The Italian Dream
The Italian Dream

Author: Gelasio Gaetani d’Aragona Lovatelli

Publisher: Assouline Publishing

Published: 2016-10-01

Total Pages: 6

ISBN-13: 1614285195

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For more than three years, Aline Coquelle, the well-known globe-trotting photographer, and Count Gelasio Gaetani d’Aragona Lovatelli, a member of one of the oldest aristocratic Italian families, have followed the map of Italy’s best wines. Guided by Gelasio, readers are introduced to a tribe of artistic and wine-loving amici who share their passion for their country’s heritage and bounty. The Italian Dream: Wine, Heritage, Soul is an escape into the effortlessly elegant Italian lifestyle, savoring wine behind the private gates of family castles and vineyards, from the foothills of the Alps to the hill towns of Tuscany to the relaxed southern seasides.

Dreams of El Dorado
Dreams of El Dorado

Author: H. W. Brands

Publisher: Basic Books

Published: 2019-10-22

Total Pages: 496

ISBN-13: 1541672534

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"Epic in its scale, fearless in its scope" (Hampton Sides), this masterfully told account of the American West from a two-time Pulitzer Prize finalist sets a new standard as it sweeps from the California Gold Rush and beyond. In Dreams of El Dorado, H. W. Brands tells the thrilling, panoramic story of the settling of the American West. He takes us from John Jacob Astor's fur trading outpost in Oregon to the Texas Revolution, from the California gold rush to the Oklahoma land rush. He shows how the migrants' dreams drove them to feats of courage and perseverance that put their stay-at-home cousins to shame-and how those same dreams also drove them to outrageous acts of violence against indigenous peoples and one another. The West was where riches would reward the miner's persistence, the cattleman's courage, the railroad man's enterprise; but El Dorado was at least as elusive in the West as it ever was in the East. Balanced, authoritative, and masterfully told, Dreams of El Dorado sets a new standard for histories of the American West.