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Author: Marva L. Goldsmith
Publisher: Createspace Independent Pub
Published: 2012-01-18
Total Pages: 52
ISBN-13: 9781468101652
DOWNLOAD EBOOKBranding You, Inc. is a self-help guide to personal branding. It is a workbook that outlines the essential steps to personal branding without all the complicated theories. Focused exercises will help you differentiate yourself from others and develop a strategy for branding in the career and business marketplace.
Author: Harry Beckwith
Publisher: Balance
Published: 2007-03-01
Total Pages: 190
ISBN-13: 0759572860
DOWNLOAD EBOOKIn You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business.
Author: Marva Goldsmith & Associates, Incorporated
Publisher:
Published: 2004-11
Total Pages:
ISBN-13: 9780976529217
DOWNLOAD EBOOKAuthor: Ines Temple
Publisher: Nicholas Brealey
Published: 2018-10-30
Total Pages: 190
ISBN-13: 1473688914
DOWNLOAD EBOOKFrom career transition expert and bestselling author Ines Temple comes a concise, practical guide for job-seekers, career-changers, and career-builders on how to manage your career like a business with YOU as its most valuable asset. Organized into 5 digestible chapters, You, Incorporated is a practical guide to career success that zeroes in on 3 essential concepts that job-seekers, career builders and career changers need to know: No Job is Forever, Employability Equals Options, and Your Career is Your Business. In a refreshingly clear, no-nonsense style, Ines shares the lessons she has learned advising and coaching thousands of people to help them find their own "job utopias." In You, Incorporated, readers will find a down-to-earth, accessible approach to becoming more valuable to current employers while developing long-term personal competitiveness to attract future employers and seize new opportunities!
Author: Marva Goldsmith
Publisher:
Published: 2016-02-14
Total Pages: 58
ISBN-13: 9781530275472
DOWNLOAD EBOOKBranding You, Inc. is a self-help guide to personal branding. It is a workbook that outlines the essential steps to personal branding without all the complicated theories. Focused exercises will help you differentiate yourself from others and develop a strategy for branding in the career and business marketplace.
Author: Kaira Sturdivant Rouda
Publisher: John Wiley & Sons
Published: 2010-12-30
Total Pages: 230
ISBN-13: 1118045246
DOWNLOAD EBOOKReal You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real business—unique and different. In the first section of the book, Find It Within You, readers will learn how to express internal personality, passions and essence to define the internal brand. In the second section, The Competitive Advantage, readers learn how to extend the internal message into the world—to their partners, employees and ultimately their customers. Part branding—the author is a nationally known marketing expert—and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries: manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration and role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs can complete and keep with them, to remind them of their Real You, no matter what phase their business is in.
Author: Jeremy Miller
Publisher: Dundurn
Published: 2015-01-10
Total Pages: 277
ISBN-13: 1459728122
DOWNLOAD EBOOK#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Author: Esq Jack Dicks
Publisher:
Published: 2013-03-01
Total Pages: 244
ISBN-13: 9780988641846
DOWNLOAD EBOOKAdvice for creating a brand for you and your business.
Author: Steve McKee
Publisher: Macmillan
Published: 2014-01-07
Total Pages: 258
ISBN-13: 1137278846
DOWNLOAD EBOOK"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth."--Publisher description.
Author: Dorie Clark
Publisher: Harvard Business Press
Published: 2017-09-12
Total Pages: 240
ISBN-13: 1633693899
DOWNLOAD EBOOKAre you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, Reinventing You, now in paperback with a new preface, provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make. Branding expert Dorie Clark mixes personal stories with engaging interviews and examples from Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others to show you how to think big about your professional goals, take control of your career, and finally live the life you want.
