The Law Of Brand Attraction
Author: Sammy Blindell
Publisher:
Published: 2020-05-13
Total Pages: 188
ISBN-13: 9781912774562
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Branding Law
Author: Ross D. Petty
Publisher:
Published: 2016
Total Pages: 0
ISBN-13: 9781634604772
DOWNLOAD EBOOKSoftbound - New, softbound print book.
Fashion Law and Business
Author: Lois F. Herzeca
Publisher:
Published: 2013
Total Pages: 0
ISBN-13: 9781402420511
DOWNLOAD EBOOKFASHION LAW AND BUSINESS unravels the complexity and provides clear guidance on the wide range of legal and business issues faced by fashion industry participants, including designers, suppliers, manufacturers of apparel and accessories, and retailers. Topics include: The considerations involved in starting a company in the fashion industry, including developing a business plan, determining the form and structure of the legal entity, and obtaining financing; How patent, trademark, and copyright law have been applied to the fashion industry and their impact in such areas as gray market goods and counterfeiting. The dynamics of retail sales in the apparel industry, including a discussion of e-commerce and mobile commerce. FASHION LAW AND BUSINESS provides you with an integrated, comprehensive guide to the issues affecting the fashion industry today.
Brands, Competition Law and IP
Author: Deven R. Desai
Publisher: Cambridge University Press
Published: 2015-07-20
Total Pages: 281
ISBN-13: 1107103460
DOWNLOAD EBOOKIntroduces the emerging field of brand law and explores its interaction with the economics of modern branding.
Legally Branded
Author:
Publisher: Shireen Smith
Published:
Total Pages: 294
ISBN-13: 0957174217
DOWNLOAD EBOOKHow Brands Grow
Author: Byron Sharp
Publisher: OUP Australia & New Zealand
Published: 2010-03-11
Total Pages: 246
ISBN-13: 9780195573565
DOWNLOAD EBOOKThis book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Trade Marks and Brands
Author: Lionel Bently
Publisher: Cambridge University Press
Published: 2011-03-03
Total Pages: 0
ISBN-13: 9780521187923
DOWNLOAD EBOOKDevelopments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.
The Law of Reputation and Brands in the Asia Pacific
Author: Andrew T. Kenyon
Publisher: Cambridge University Press
Published: 2012-03-08
Total Pages: 299
ISBN-13: 1107017726
DOWNLOAD EBOOKConsiders current pressures to expand legal protection given to reputation and brands in the Asia Pacific region and the associated controversies.
Philosophy of Law
Author: Jeffrey Brand
Publisher: A&C Black
Published: 2013-11-21
Total Pages: 497
ISBN-13: 1623568897
DOWNLOAD EBOOKOrganized around specific questions, theses and arguments, Philosophy of Law: Introducing Jurisprudence helps students get to grips with the fascinating yet often complex realm of legal philosophy. This comprehensive introduction explores fundamental questions about legal systems, legal reasoning, and legal concepts, covering a wide range of topics in jurisprudence including: • Liability • Punishment • Causation • Discretion • Precedent • Constitutional disobedience • The rule of law Packed with boxed case studies, chapter discussion questions, guides to further reading, a glossary of key terms and online resources for lecturers and students, Jeffrey Brand guides the reader through ideas in an accessible way. Philosophy of Law is ideal for use as a core textbook or as a companion to a set of primary sources.
The 22 Immutable Laws of Marketing
Author: Al Ries
Publisher: Profile Books(GB)
Published: 1994
Total Pages: 160
ISBN-13: 9781861976109
DOWNLOAD EBOOKRies and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
