Wine Brands

Wine Brands

Author: E. Resnick

Publisher: Springer

Published: 2008-05-21

Total Pages: 195

ISBN-13: 0230583733

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This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.


How to build your wine brand?

How to build your wine brand?

Author: Adrienn Toth

Publisher: Wineglass Communication

Published: 2023-09-17

Total Pages: 76

ISBN-13:

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To build a successful wine brand, you need to have a strategy because the key is not to use one social media platform over another or putting a cartoon-like label on your bottle over a traditional one with a picture of a chateau. The key is to identify the goal you want to achieve and build a strategy to get there. Only when you can clearly see both your goal and your strategy will you be able to choose the most valuable assets. How to Build Your Wine Brand gives you all the help you need to build the foundation of your brand. It is essential if you are about to start a new wine business, but it is never too late if you are already running one but have doubts about your marketing efforts. We will also guide you through many new trends in business communication that are particularly useful in the wine trade. Let us accompany you along the way!


The Barefoot Spirit

The Barefoot Spirit

Author: Michael Houlihan

Publisher: Footnotes Press

Published: 2018-11-19

Total Pages: 298

ISBN-13: 9780999504208

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This New York Times bestselling business paperback chronicles the unlikely opportunities that transformed this unknown novelty label into an American icon. This is the story about how Barefoot Wines helped transform an entire industry from stuffy and intimidating to fun and socially aware.