If you are thinking of starting up a business — whether online or in a pushcart or a small café — you need to look into your branding. (how does it work, anyway?), brace yourself…According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author’s wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide anyone. About the Authors For a decade, Jacky Tai headed the marking departments for several companies in the United States and Singapore before he joined International Enterprise Singapore. Heading its branding initiatives, Tai developed revolutionary training programmes that helped various companies — from innovative start-ups to established players — to better understand branding strategies. Jacky is currently Principal Consultant in StrategiCom, a B2B branding specialist
More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: Avoid the 9 deadly sins that destroy startups' chances for success Use the Customer Development method to bring your business idea to life Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Identify your customers and determine how to "get, keep and grow" customers profitably Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owners Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ ELON MUSK, CEO of SpaceX and Tesla ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ MARK ZUCKERBERG, CEO of Facebook ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ NASSIM NICHOLAS TALEB, author of The Black Swan
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
The Minimum Viable Product For Startups Workbook by Vijay Martis Turn your startup idea into reality with this comprehensive guide to building a successful Minimum Viable Product (MVP). In this practical workbook, startup expert Vijay Martis walks you through every step of the MVP journey: • Clarify your product vision and value proposition • Plan and prioritize essential features • Design an intuitive user experience • Develop your MVP efficiently • Launch and attract initial users • Gather crucial feedback • Iterate and improve based on real-world data With 15 in-depth exercises per chapter, you'll create a solid roadmap for your product, anticipate challenges, and make informed decisions at every stage. Whether you're a first-time founder or seasoned entrepreneur, this workbook provides the frameworks and strategies to turn your MVP into a thriving business. Don't just dream about your startup - make it happen. Get started on your MVP journey today!
Turning communication into your start-up's biggest asset Nine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication.
Creating, launching, and scaling a product is one of the hardest things a person can do. As many entrepreneurs know all too well, creating a great product is only half the battle. You can engineer a brilliant product, design it for manufacturing, and engage millions of interested customers, but if you don’t design your supply chain well, they will never receive it. A great supply chain is as essential to a startup as good design, engineering, and marketing. In this book, you’ll learn how to design a supply chain out of nothing and scale it efficiently and effectively. Unlike many books on supply chain, you’ll find targeted supply chain advice for entrepreneurs, not a jargon-filled textbook. You’ll discover the threads that run through the supply chain of every successful startup and how to apply them to your company. This book is your essential guide to building and launching your product and supply chain right the first time.
The Startup Brand Manifesto Workbook In today's crowded marketplace, a powerful brand is the key to standing out and achieving lasting success. "The Startup Brand Manifesto Workbook" is your essential guide to crafting a brand that captivates, inspires, and drives growth for your startup. Written by a seasoned brand strategist, this comprehensive workbook takes you on a transformative journey through the art and science of brand building. From defining your core identity to planning for long-term evolution, each chapter is packed with thought-provoking questions, practical exercises, and strategic frameworks designed to unlock your brand's full potential. Inside, you'll discover: • How to articulate your brand's unique value proposition and stand out from competitors • Strategies for developing a compelling visual identity that resonates with your target audience • Techniques for crafting a distinctive brand voice and messaging strategy • Methods to design an exceptional customer experience that builds loyalty • Approaches to create engaging content and tell your brand's story effectively • Tactics for leveraging partnerships to amplify your brand's reach • Frameworks for evolving your brand as your startup grows Whether you're a first-time founder or a seasoned entrepreneur looking to refine your brand strategy, this workbook provides the tools and insights you need to build a brand that leaves a lasting impact. Don't just start a company—create a brand that changes the game. Dive into "The Startup Brand Manifesto Workbook" and transform your startup into a powerhouse brand that customers love and competitors envy. Your brand is your most valuable asset. It's time to make it extraordinary.
Before You Choose Your Startup Co-Founder Workbook "Before You Choose Your Startup Co-Founder" is an essential workbook for aspiring entrepreneurs looking to build a strong foundation for their startup. This comprehensive guide offers a deep dive into the critical aspects of selecting the right co-founder, a decision that can make or break your business venture. Divided into seven chapters, this workbook covers crucial topics such as self-assessment, complementary skills, shared vision, communication, trust, work ethic, and financial alignment. Each chapter contains 15 thought-provoking questions designed to help you thoroughly evaluate potential co-founders and yourself. By working through this book, you'll gain valuable insights into: - Understanding your own strengths, weaknesses, and motivations - Identifying the skills and expertise your startup needs - Aligning long-term goals and vision with a potential partner - Developing effective communication and conflict resolution strategies - Building trust and maintaining integrity in your partnership - Assessing work ethic and commitment levels - Navigating financial decisions and risk tolerance Whether you're a first-time founder or a seasoned entrepreneur, this workbook will guide you through the complex process of choosing the right co-founder, helping you lay the groundwork for a successful and lasting business partnership. Don't leave this critical decision to chance – equip yourself with the tools and knowledge to make an informed choice for your startup's future.
