Brand Ya Flava is a wonderfully, unique branding resource to Black women entrepreneurs who are ready to take their power back as a Black woman entrepreneur and truly show the world they are ready to succeed in life and in business while helping their communities. This debut guide by this talented new author breaks ALL the rules in branding especially for Black women - consider this book your branding bible!
Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast. Brands are realising that to secure the lifetime value of their customers by gaining true customer loyalty, they must give something back. The relationships between brands and their target audiences are being revolutionized. Experiential Marketing looks at the new experiential marketing era, which focuses on giving target audiences a fabulous brand-relevant customer experience that adds value to their lives. Experiential marketing is made up of live brand experiences - two way communications between consumers and brands, which are designed to bring brand personalities to life. This book demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results. This is essential reading for both advertising and marketing practitioners, and marketing students.
Urban Books' popular Girls from da Hood series is back, bringing readers more dramatic tales about the lives of some tough, resourceful women who can hold their own when things get rough on the streets. Cheyenne and Kelsi grew up together in the hood. They're best friends who've always had each other's backs—until Cheyenne's father is released from prison and Kelsi can't resist his advances. Their scandalous affair might do more than just tear apart a friendship; it could destroy Cheyenne's whole world. Angela Farmer's early childhood was filled with neglect and abuse at the hands of her drug-addicted mother. Not even the love and support of her foster parents could totally erase her painful memories. In an effort to rid herself of her demons, Angela makes it her mission to protect others, but her methods strike fear in the hearts of the people around her. Eva is a good, churchgoing girl who seems to have the perfect life, until she's wrongly accused of embezzling from her clients. Caught up in a struggle to prove her innocence, she is forced to face the grittier side of life. She enters into a sexually charged world fueled by power, murder, and greed, where she must adapt if she's going to survive. Eva wants to remain true to herself and everything she's been taught in the church, but like Jay Z says, "When church is over, life begins."
Booklist Top of the List Reference Source The heir and successor to Eric Partridge's brilliant magnum opus, The Dictionary of Slang and Unconventional English, this two-volume New Partridge Dictionary of Slang and Unconventional English is the definitive record of post WWII slang. Containing over 60,000 entries, this new edition of the authoritative work on slang details the slang and unconventional English of the English-speaking world since 1945, and through the first decade of the new millennium, with the same thorough, intense, and lively scholarship that characterized Partridge's own work. Unique, exciting and, at times, hilariously shocking, key features include: unprecedented coverage of World English, with equal prominence given to American and British English slang, and entries included from Australia, New Zealand, Canada, India, South Africa, Ireland, and the Caribbean emphasis on post-World War II slang and unconventional English published sources given for each entry, often including an early or significant example of the term’s use in print. hundreds of thousands of citations from popular literature, newspapers, magazines, movies, and songs illustrating usage of the headwords dating information for each headword in the tradition of Partridge, commentary on the term’s origins and meaning New to this edition: A new preface noting slang trends of the last five years Over 1,000 new entries from the US, UK and Australia New terms from the language of social networking Many entries now revised to include new dating, new citations from written sources and new glosses The New Partridge Dictionary of Slang and Unconventional English is a spectacular resource infused with humour and learning – it’s rude, it’s delightful, and it’s a prize for anyone with a love of language.
The Routledge Dictionary of Modern American Slang and Unconventional English offers the ultimate record of modern American Slang. The 25,000 entries are accompanied by citations that authenticate the words as well as offer lively examples of usage from popular literature, newspapers, magazines, movies, television shows, musical lyrics, and Internet user groups. Etymology, cultural context, country of origin and the date the word was first used are also provided. This informative, entertaining and sometimes shocking dictionary is an unbeatable resource for all language aficionados out there.
“FREEZE IS THE COLDEST NEW AUTHOR ON THE COME-UP.” –Nikki Turner Love him or hate him, Arkadian “Kay” Frost has made his mark on the streets of Baltimore as the leader of a close-knit group of friends: Mike, the ladies’ man; Tank, the funny guy with a short fuse; Apache, the wild one with artillery expertise; Gee, aka Dread, a cold piece of work; and Dre, who doesn’t drink, smoke, or cheat–and trusts no one. Bank robberies are their bread and butter. But when a heist goes wrong, Kay ends up in prison. After serving time, he’s ready to get back to his boys and start the game again. But they’ve moved on to big-time drug dealing, and Kay can’t duck its lure. The money is flowing, but when someone in Kay’s inner circle secretly betrays him, the friends divide and engage in a full-blown war. Kay wants out before more people die, and the only person he can trust now is his woman, ShuShawn, who is not only beautiful but is as street-smart as he is. Together, Kay and ShuShawn go against the grain. It seems no one can touch them . . . except perhaps the Feds, who have been watching everything.
This book argues that the examination of sports media within cultural and media studies is organized around more than just a shared topic: mediated sports. What count as "sports media" in journals, books, and conferences are extremely diverse; they can cover athlete expression on social media, shoe commercials, gender in sports commentary, Indigenous name change activists, and fantasy sports. Besides being mediated and, in some cases, loosely connected to sports events and leagues, it is hard to see what they all share that could serve as the foundation for a unified field of study. Jason Kido Lopez argues that sports media are defined by genre, which is reflected in their industries, within their content, and by their audiences. Throughout the media and cultural complex, sports and sports media are built on the genre of live and real competition and, therefore, to study sports media is to study that genre. Each chapter will explore how the genre is constructed in commodification of mediated sport, representation within sports media, athlete expression, sports fandom, and gaming around sports. This book will be of interest to those studying sports media as well as media and cultural studies, but also can be used as an introductory survey of the research on sports media from a media and cultural studies perspective.
Detective Simpson must navigate the seedy underworld to find a killer before more bodies start piling up. But first, he must fight off the demons of his past and decide where his loyalties lie--with the NYPD, or with the hood he grew up in. When former drug kingpin Keith "Big K" Turner is released from prison after serving sixteen years, things aren't as they once were. Not only has the neighborhood he once reigned over changed; his entire family has changed as well. When his wife, Desiree, is found murdered, all fingers point to Big K's enemies in the streets. But that may be just the way the killer wants it to seem. When Detective Brice Simpson, the newly dubbed "hood detective" takes the case, he sets out to find the killer just like with any other case. But Detective Simpson soon finds himself up against some of the hood's most dangerous people, some of whom he grew up with. With his loyalties being tested, Detective Simpson soon realizes that no matter how street smart he is, no one in the hood can be eliminated as a suspect in Desiree's murder. With a list of suspects that include a husband, a daughter, a son, and some of the most dangerous street enemies, Detective Simpson will have his work cut out for him. Will he survive, or will someone try to eliminate him before he gets too close to the truth?
