Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life. The book guides readers through the Story Cycle System(TM) to craft their overarching brand narrative, a process that has grown business by as much as 600 percent. But how you tell your story is critical to success. Brand Bewitchery also includes two dynamic story structures. Readers will learn the And, But & Therefore foundational narrative framework to focus all of their messaging for more compelling communications. Plus, they will apply the Five Primal Elements of a short story to create a big impact. Brand Bewitchery features 12 precise story quests: individual and team-building exercises that help the brand creator find, craft and tell true stories that sell. These real-life stories not only support their new brand narrative crafted within these pages but ensure their content hacks through the noise to hook the hearts of their customers. When finished with this guide book, readers will have revealed their most powerful stories for their personal brand to grow their influence and their business brand to generate a measurable increase in sales while increasing the productivity of their people and enhancing lives in the communities they serve. The storytelling structures in Brand Bewitchery, tested over more than a decade through hundreds of businesses and the thousands of people, simply help leaders excel through the stories they tell.
For anyone trying to craft a compelling marketing story strategy for their Brand, Brand Bewitchery takes the reader by the hand through the proven power of the 10-step Story Cycle System? created by Park Howell. Each chapter reveals another element of your brand story loaded with explanatory case studies, client anecdotes and exercises to create your brand story with every turn of the page. By following the Story Cycle System? businesses have grown by as much as 600% and it can do the same for you. Story on!
THE UNNOTICED ENTREPRENEUR THE VISIBILITY TOOLBOX: ESSENTIAL TOOLS FOR GETTING NOTICED If you don’t want to waste any more money on marketing guru’s, this book is for you. Stacked with 50 real-world case studies, entrepreneurs explain in their words how they are getting noticed. Each article is concise, short, and can be read stand alone or taken as a holistic approach. Discover the mindset, tools and techniques that business owners are using to: Craft stories that resonate emotionally with customers. Maintain genuine connections, even as they scale. Create engaging content to drive lead generation. Amplify their message with easy-to-use tech. Communicate with their teams. Includes special insights on podcasting, AI, and measurement. This is the book that the guru’s don’t want you to read. The UnNoticed Entrepreneur is the marketing toolbox that you need.
Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance—a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enterprise level, this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. While large firms employ teams of digital and communication professionals, there's much that any of us can extrapolate from their experience to create stories to further our own objectives. To show the reach of storytelling, Forman conducted 140 interviews with professionals ranging from CEOs in small and thriving firms, to corporate communication and digital media experts, to filmmakers—arguably the world experts in visual storytelling. She draws out specific lessons learned, and shows how to employ the road-tested strategies demonstrated by these leaders. Although this book focuses on storytelling in the context of business, Forman takes inspiration from narratives in literature and film, philosophical and social thought, and relevant concepts from a variety of other disciplines to instruct the reader on how to develop truly authentic and meaningful tales to drive success. A final chapter brings readers back to square one: the development of their own "signature story." This book is a pioneering work that guides us beyond the pressure and noise of daily organizational life to influence people in a sustained, powerful way. It teaches us to be fluent storytellers who succeed by mastering this vital skill.
A “lot lizard” is a female hooker who works a highway truck stop as her territory. When trucker Bill Ketter looks for a little relaxation and release, he discovers, too late, that he has bitten off more than he can chew. In fact, his lot lizard is the one who does the biting—she is a vampire, one of a number who move from one truck stop to the next under the watchful and vicious eyes of the repulsive Carsey Brothers. Against his will, Bill becomes one of the undead. He follows the brothers and their cargo to another stop where he meets his ex‑wife and children, and Bill finds himself battling the vampires and their age‑old leader for the life of his teenage son. Garton has created another small masterpiece, contemporary adult horror at its most gruesome and loaded with extra doses of sex and gore. The confined setting creates a perfect claustrophobic stage for the story and the hellaciously quick pace never lets the action slow down.
A woman of limited means and even less experience must confront a vengeful spirit in this haunting novel from the New York Times bestselling author of The Broken Girls and The Sun Down Motel. 1920s England. Sarah Piper’s lonely, threadbare existence changes when her temporary agency sends her to assist an obsessed ghost hunter. Alistair Gellis—rich, handsome, and scarred by World War I—has been summoned to investigate the spirit of the nineteen-year-old maid Maddy Clare, who is said to haunt the barn where she committed suicide. Maddy hated men in life, and she will not speak to them in death. But Sarah is unprepared to confront an angry ghost—real or imagined—on her own. She’s even less prepared for the arrival of Alistair’s associate, rough, unsettling Matthew Ryder, also a veteran of the trenches, whose scars go deeper than Sarah can reach. Soon, Sarah is caught up in a desperate struggle. For Maddy’s ghost is no hoax—she’s real, she’s angry, and she has powers that defy all reason. Now, Sarah and Matthew must discover who Maddy was, where she came from, and what is driving her desire for vengeance—before she destroys them all....
What does it take to change the world? This book will show you how to harness the power of CASCADES to create a revolutionary movement!If you could make a change—any change you wanted—what would it be? Would it be something in your organization or your industry? Maybe something it’s in your community or throughout society as a whole? Creating true change is never easy. Most startups don’t survive. Most community groups never get beyond small local actions. Even when a spark catches fire and protesters swarm the streets, it often seems to fizzle out almost as fast as it started. The status quo is, almost by definition, well entrenched and never gives up without a fight.In this groundbreaking book, one of today's top innovation experts delivers a guide for driving transformational change. To truly change the world or even just your little corner of it, you don’t need a charismatic leader or a catchy slogan. What you need is a cascade: small groups that are loosely connected but united by a common purpose. As individual entities, these groups may seem inconsequential, but when they synchronize their collective behavior as networks, they become immensely powerful. Through the power of cascades, a company can be made anew, an industry disrupted, or even an entire society reshaped. As Satell takes us through past and present movements, he explains exactly why and how some succeed while others fail.
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR • From the renowned author of “The Lottery” and The Haunting of Hill House, a spectacular volume of previously unpublished and uncollected stories, essays, and other writings. Features “Family Treasures,” nominated for the Edgar Award for Best Short Story Shirley Jackson is one of the most important American writers of the last hundred years. Since her death in 1965, her place in the landscape of twentieth-century fiction has grown only more exalted. As we approach the centenary of her birth comes this astonishing compilation of fifty-six pieces—more than forty of which have never been published before. Two of Jackson’s children co-edited this volume, culling through the vast archives of their mother’s papers at the Library of Congress, selecting only the very best for inclusion. Let Me Tell You brings together the deliciously eerie short stories Jackson is best known for, along with frank, inspiring lectures on writing; comic essays about her large, boisterous family; and whimsical drawings. Jackson’s landscape here is most frequently domestic: dinner parties and bridge, household budgets and homeward-bound commutes, children’s games and neighborly gossip. But this familiar setting is also her most subversive: She wields humor, terror, and the uncanny to explore the real challenges of marriage, parenting, and community—the pressure of social norms, the veins of distrust in love, the constant lack of time and space. For the first time, this collection showcases Shirley Jackson’s radically different modes of writing side by side. Together they show her to be a magnificent storyteller, a sharp, sly humorist, and a powerful feminist. This volume includes a Foreword by the celebrated literary critic and Jackson biographer Ruth Franklin. Praise for Let Me Tell You “Stunning.”—O: The Oprah Magazine “Let us now—at last—celebrate dangerous women writers: how cheering to see justice done with [this collection of] Shirley Jackson’s heretofore unpublished works—uniquely unsettling stories and ruthlessly barbed essays on domestic life.”—Vanity Fair “Feels like an uncanny dollhouse: Everything perfectly rendered, but something deliciously not quite right.”—NPR “There are . . . times in reading [Jackson’s] accounts of desperate women in their thirties slowly going crazy that she seems an American Jean Rhys, other times when she rivals even Flannery O’Connor in her cool depictions of inhumanity and insidious cruelty, and still others when she matches Philip K. Dick at his most hallucinatory. At her best, though, she’s just incomparable.”—The Washington Post “Offers insights into the vagaries of [Jackson’s] mind, which was ruminant and generous, accommodating such diverse figures as Dr. Seuss and Samuel Richardson.”—The New York Times Book Review “The best pieces clutch your throat, gently at first, and then with growing strength. . . . The whole collection has a timelessness.”—The Boston Globe “[Jackson’s] writing, both fiction and nonfiction, has such enduring power—she brings out the darkness in life, the poltergeists shut into everyone’s basement, and offers them up, bringing wit and even joy to the examination.”—USA Today “The closest we can get to sitting down and having a conversation with . . . one of the most original voices of her generation.”—The Huffington Post
Murder sparks witchcraft hysteria in this “thoughtful” and “entertaining” seventeenth-century historical mystery from a New York Times–bestselling author (Stephen King). It’s 1699 in the coastal settlement of Fount Royal in the Carolinas when Rachel Howarth is sentenced to be hanged as a witch. She’s been accused of murder, deviltry, and blasphemous sexual congress, and the beleaguered, God-fearing colonial village wants her dead. But Matthew Corbett, young clerk to the traveling magistrate summoned to Fount Royal to weigh the accusations, soon finds himself persuaded in favor of the beguiling young widow. Struck first by her beauty, Matthew believes Rachel to be too dignified, courageous, and intelligent for such obscene charges. The testimony against her is fanatical and unreliable. Clues to the crimes seem too convenient and contrived. A number of her accusers appear to gain by her execution. And, if Rachel is a witch, why hasn’t she used her powers to fly away from the gaol on the wings of a nightbird? God and Satan are indeed at war. Something really is happening in the newly established settlement—of that Corbett is certain. As his investigation draws him into the darkness of a town gone mad, and deeper into its many secrets, Corbett realizes that time is running out for him, for Rachel, and for the hope that good could possibly win out over evil in Fount Royal. From the award-winning author of Boy’s Life and Gone South, Speaks the Nightbird is an “absorbing historical mystery” (Publishers Weekly).
