Borrowed Brains
Borrowed Brains

Author: Maria Pellegrini

Publisher: Virrealismo Publishing

Published: 2012-03-31

Total Pages: 46

ISBN-13: 1909078034

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Planet Aqua, three hundred million years ago. A massive fleet of zègus, colossal alien spaceships, land on the planet serving for a while as self-sustaining homes. Soon enough though, Zègunians realise that Aqua is going through significant environmental upheavals. Despite the resilience of their zègus they know they won’t be able to stay much longer. Their scientists had identified previously unknown particles that they named conscirons with their associated field and which they believed might be related to the human brain. So technicians and scientists develop the HASAMAT, a technology that makes use of the new field and copies and projects consciousness into the cosmos at immeasurable speed. They are convinced that the HASAMAT could be a revolutionary way to explore the galaxy. UÌGO is an intrepid reporter-explorer. Despite skepticism from others, he volunteers to trial the HAZAMAT and undergoes the first journey to the enigmatic Gameogo, a potentially habitable planet at the edge of the galaxy. He is tasked with verifying the conditions of the planet. His arrival on Gameogo brings a surreal twist, as the components of his mind are reorganized into a new mental structure by the mysterious Gameogans. The narrative weaves through strange encounters, bizarre perceptions and the evolution of both minds and planets. As UIGO grapples with the fluidity of reality, profound questions arise about the nature of existence, the meaning of evolution and the interconnectedness of universes. Borrowed Brains is a thought-provoking and visionary tale that transcends the ordinary in an adventure from the complexities of the mind to the vastness of the cosmos.

How Brains Make Up Their Minds
How Brains Make Up Their Minds

Author: Walter J. Freeman

Publisher: Columbia University Press

Published: 2000

Total Pages: 190

ISBN-13: 9780231120081

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I think, therefore I am. The legendary pronouncement of philosopher René Descartes lingers as accepted wisdom in the Western world nearly four centuries after its author's death. But does thought really come first? Who actually runs the show: we, our thoughts, or the neurons firing within our brains? Walter J. Freeman explores how we control our behavior and make sense of the world around us. Avoiding determinism both in sociobiology, which proposes that persons' genes control their brains' functioning, and in neuroscience, which posits that their brains' disposition is molded by chemistry and environmental forces, Freeman charts a new course--one that gives individuals due credit and responsibility for their actions. Drawing upon his five decades of research in neuroscience, Freeman utilizes the latest advances in his field as well as perspectives from disciplines as diverse as mathematics, psychology, and philosophy to explicate how different human brains act in their chosen diverse ways. He clarifies the implications of brain imaging, by which neural activity can be observed during the course of normal movements, and shows how nonlinear dynamics reveals order within the fecund chaos of brain function.

Your Brain's Not Broken
Your Brain's Not Broken

Author: Tamara PhD Rosier

Publisher: Revell

Published: 2021-09-21

Total Pages: 208

ISBN-13: 1493431986

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If you have ADHD, your brain doesn't work in the same way as a "normal" or neurotypical brain does because it's wired differently. You and others may see this difference in circuitry as somehow wrong or incomplete. It isn't. It does present you with significant challenges like time management, organization skills, forgetfulness, trouble completing tasks, mood swings, and relationship problems. In Your Brain's Not Broken, Dr. Tamara Rosier explains how ADHD affects every aspect of your life. You'll finally understand why you think, feel, and act the way you do. Dr. Rosier applies her years of coaching others to offer you the critical practical tools that can dramatically improve your life and relationships. Anyone with ADHD--as well as anyone who lives with or loves someone with ADHD--will find here a compassionate, encouraging guide to living well and with hope.

Agile Selling
Agile Selling

Author: Jill Konrath

Publisher: Penguin

Published: 2015-07-07

Total Pages: 274

ISBN-13: 1591847915

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Being an agile seller virtually guarantees a prosperous career. When salespeople are promoted, switch jobs, or face new business conditions, they need to learn lots of new information and skills quickly. It's a daunting task, compounded by the fact that they're under intense pressure to deliver immediate results. What Jill Konrath calls agile selling is the ability to quickly learn all this new info and then leverage it for maximum impact. Having an agile mindset, one that keeps you going through challenging times, is the crucial starting point. You also need a rapid-learning plan that helps you establish situational credibility with your targeted or existing customers in just thirty days. In Agile Selling, you'll discover numerous strategies to help you become an overnight sales expert, slashing your path to proficiency. Jill Konrath's fresh sales strategies, provocative insights, and practical advice help sellers win business with today's crazy-busy prospects.

The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical
The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical

Author: Robert Siegel

Publisher: McGraw Hill Professional

Published: 2021-07-27

Total Pages: 272

ISBN-13: 1264257783

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A Top Financial Times Recommended Business Book, The Brains and Brawn Company is the grounded, clear-sighted guide you need to blend digital and traditional business functions for long-term competitive advantage Business leaders are continually told they need to embrace digital disruption wholeheartedly to thrive in the 21st Century. Legacy companies, we hear, are all doomed to fail unless they double down on the latest digital innovations, and disruptors are ordained to take over the world. Digital innovation is the answer to everything. False! Nothing in life or business is ever that simple. In The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical, venture capitalist and Stanford Business School lecturer Robert Siegel brings the digital innovation conversation back down to earth. He shows that, while important, digital is only part of the answer―and it’s never the only answer. The vast majority of successful leaders from both incumbents and disruptors focus as much on things like logistics, manufacturing, and distribution as they do on digital innovation. In fact, many established companies are successfully countering young upstarts in other creative ways, and many new organizations are learning from their older brethren. Siegel shows how to create lasting profits and growth in the smartest way possible: by creating a solid partnership between digital innovation and traditional business operations—in other words, by marrying brains and brawn. He lays out the core competencies that today’s industry leaders have mastered and explains how: Charles Schwab uses cutting-edge analytics to better serve millions of investors without violating its original code of values. Align Technology transformed orthodontia by developing creative new business models along with new products. Kaiser Permanente taps into the power of empathy to improve patient satisfaction while controlling costs. Instacart balances ownership and partnerships to balance the needs of four key constituencies. Target, Best Buy, and Home Depot found different ways to blend the best aspects of physical retail with innovative e-commerce. Desktop Metal is innovating high-volume yet affordable production methods that can revolutionize manufacturing. Filled with original research and case studies of Daimler, 23andMe, Instacart, AB InBev, Google, and many other companies, The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical provides practical, proven insights and advice for bridging the gulf between digital vs. physical, disruptor vs. incumbent, startup world vs. Fortune 500, and tech culture vs. industrial culture. The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical provides everything you need to set your company apart from your competitors in real and measurable ways—and take the lead in your industry for years to come.

The Spontaneous Brain
The Spontaneous Brain

Author: Georg Northoff

Publisher: MIT Press

Published: 2024-08-06

Total Pages: 533

ISBN-13: 0262552825

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An argument for a Copernican revolution in our consideration of mental features—a shift in which the world-brain problem supersedes the mind-body problem. Philosophers have long debated the mind-body problem—whether to attribute such mental features as consciousness to mind or to body. Meanwhile, neuroscientists search for empirical answers, seeking neural correlates for consciousness, self, and free will. In this book, Georg Northoff does not propose new solutions to the mind-body problem; instead, he questions the problem itself, arguing that it is an empirically, ontologically, and conceptually implausible way to address the existence and reality of mental features. We are better off, he contends, by addressing consciousness and other mental features in terms of the relationship between world and brain; philosophers should consider the world-brain problem rather than the mind-body problem. This calls for a Copernican shift in vantage point—from within the mind or brain to beyond the brain—in our consideration of mental features. Northoff, a neuroscientist, psychiatrist, and philosopher, explains that empirical evidence suggests that the brain's spontaneous activity and its spatiotemporal structure are central to aligning and integrating the brain within the world. This spatiotemporal structure allows the brain to extend beyond itself into body and world, creating the “world-brain relation” that is central to mental features. Northoff makes his argument in empirical, ontological, and epistemic-methodological terms. He discusses current models of the brain and applies these models to recent data on neuronal features underlying consciousness and proposes the world-brain relation as the ontological predisposition for consciousness.

Building a Second Brain
Building a Second Brain

Author: Tiago Forte

Publisher: Simon and Schuster

Published: 2022-06-14

Total Pages: 272

ISBN-13: 1982167386

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"Building a second brain is getting things done for the digital age. It's a ... productivity method for consuming, synthesizing, and remembering the vast amount of information we take in, allowing us to become more effective and creative and harness the unprecedented amount of technology we have at our disposal"--

Knights of the Borrowed Dark
Knights of the Borrowed Dark

Author: Dave Rudden

Publisher: Random House Books for Young Readers

Published: 2016-08-16

Total Pages: 432

ISBN-13: 055352299X

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This imaginative new fantasy will charm fans of the Ranger’s Apprentice and Rick Riordan. Denizen Hardwick is an orphan, and his life is, well, normal. Sure, in storybooks orphans are rescued from drudgery when they discover they are a wizard or a warrior or a prophesized king. But this is real life—orphans are just kids without parents. At least that’s what Denizen thought. . . . On a particularly dark night, the gates of Crosscaper Orphanage open to a car that almost growls with power. The car and the man in it retrieve Denizen with the promise of introducing him to a long-lost aunt. But on the ride into the city, they are attacked. Denizen soon learns that monsters can grow out of the shadows. And there is an ancient order of knights who keep them at bay. Denizen has a unique connection to these knights, but everything they tell him feels like a half-truth. If Denizen joins the order, is he fulfilling his destiny, or turning his back on everything his family did to keep him alive?

Social
Social

Author: Matthew D. Lieberman

Publisher: Crown

Published: 2013-10-08

Total Pages: 390

ISBN-13: 0307889114

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We are profoundly social creatures--more than we know. In Social, renowned psychologist Matthew Lieberman explores groundbreaking research in social neuroscience revealing that our need to connect with other people is even more fundamental, more basic, than our need for food or shelter. Because of this, our brain uses its spare time to learn about the social world--other people and our relation to them. It is believed that we must commit 10,000 hours to master a skill. According to Lieberman, each of us has spent 10,000 hours learning to make sense of people and groups by the time we are ten. Social argues that our need to reach out to and connect with others is a primary driver behind our behavior. We believe that pain and pleasure alone guide our actions. Yet, new research using fMRI--including a great deal of original research conducted by Lieberman and his UCLA lab--shows that our brains react to social pain and pleasure in much the same way as they do to physical pain and pleasure. Fortunately, the brain has evolved sophisticated mechanisms for securing our place in the social world. We have a unique ability to read other people’s minds, to figure out their hopes, fears, and motivations, allowing us to effectively coordinate our lives with one another. And our most private sense of who we are is intimately linked to the important people and groups in our lives. This wiring often leads us to restrain our selfish impulses for the greater good. These mechanisms lead to behavior that might seem irrational, but is really just the result of our deep social wiring and necessary for our success as a species. Based on the latest cutting edge research, the findings in Social have important real-world implications. Our schools and businesses, for example, attempt to minimalize social distractions. But this is exactly the wrong thing to do to encourage engagement and learning, and literally shuts down the social brain, leaving powerful neuro-cognitive resources untapped. The insights revealed in this pioneering book suggest ways to improve learning in schools, make the workplace more productive, and improve our overall well-being.

Discovering the Brain
Discovering the Brain

Author: National Academy of Sciences

Publisher: National Academies Press

Published: 1992-01-01

Total Pages: 195

ISBN-13: 0309045290

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The brain ... There is no other part of the human anatomy that is so intriguing. How does it develop and function and why does it sometimes, tragically, degenerate? The answers are complex. In Discovering the Brain, science writer Sandra Ackerman cuts through the complexity to bring this vital topic to the public. The 1990s were declared the "Decade of the Brain" by former President Bush, and the neuroscience community responded with a host of new investigations and conferences. Discovering the Brain is based on the Institute of Medicine conference, Decade of the Brain: Frontiers in Neuroscience and Brain Research. Discovering the Brain is a "field guide" to the brainâ€"an easy-to-read discussion of the brain's physical structure and where functions such as language and music appreciation lie. Ackerman examines: How electrical and chemical signals are conveyed in the brain. The mechanisms by which we see, hear, think, and pay attentionâ€"and how a "gut feeling" actually originates in the brain. Learning and memory retention, including parallels to computer memory and what they might tell us about our own mental capacity. Development of the brain throughout the life span, with a look at the aging brain. Ackerman provides an enlightening chapter on the connection between the brain's physical condition and various mental disorders and notes what progress can realistically be made toward the prevention and treatment of stroke and other ailments. Finally, she explores the potential for major advances during the "Decade of the Brain," with a look at medical imaging techniquesâ€"what various technologies can and cannot tell usâ€"and how the public and private sectors can contribute to continued advances in neuroscience. This highly readable volume will provide the public and policymakersâ€"and many scientists as wellâ€"with a helpful guide to understanding the many discoveries that are sure to be announced throughout the "Decade of the Brain."