Birth of a Salesman
Birth of a Salesman

Author: Walter A. Friedman

Publisher: Harvard University Press

Published: 2005-11-30

Total Pages: 372

ISBN-13: 9780674018334

DOWNLOAD EBOOK

In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and canvassers to one driven by professional salesmen and executives. From book agents flogging Ulysses S. Grant's memoirs to John H. Patterson's famous pyramid strategy at National Cash Register to the determined efforts by Ford and Chevrolet to craft surefire sales pitches for their dealers, selling evolved from an art to a science. "Salesmanship" as a term and a concept arose around the turn of the century, paralleling the new science of mass production. Managers assembled professional forces of neat responsible salesmen who were presented as hardworking pillars of society, no longer the butt of endless "traveling salesmen" jokes. People became prospects; their homes became territories. As an NCR representative said, the modern salesman "let the light of reason into dark places." The study of selling itself became an industry, producing academic disciplines devoted to marketing, consumer behavior, and industrial psychology. At Carnegie Mellon's Bureau of Salesmanship Research, Walter Dill Scott studied the characteristics of successful salesmen and ways to motivate consumers to buy. Full of engaging portraits and illuminating insights, Birth of a Salesman is a singular contribution that offers a clear understanding of the transformation of salesmanship in modern America.

Literary London
Literary London

Author: Eloise Millar

Publisher: Michael O'Mara Books

Published: 2016-08-04

Total Pages: 271

ISBN-13: 1782435050

DOWNLOAD EBOOK

Literary London is a snappy and informative guide, showing just why - as another famous local writer put it - he who is tired of London is tired of life.

Power Born of Dreams
Power Born of Dreams

Author: Mohammad Sabaaneh

Publisher:

Published: 2021-09-21

Total Pages: 140

ISBN-13: 9781951491147

DOWNLOAD EBOOK

What does freedom look like from inside an Israeli prison? The walls of the cell are etched with the names of the prisoners who came before. A bird perches on the cell window and offers a deal: "You bring the pencil, and I will bring the stories," stories of family, of community, of Gaza, of Palestine. Mohammad Sabaaneh brings uses his striking linocut artwork to help the world see Palestinian people as human, not as superheroes or political symbols.

A History of the Book in America
A History of the Book in America

Author: David Paul Nord

Publisher: UNC Press Books

Published: 2015-12-01

Total Pages: 637

ISBN-13: 1469625830

DOWNLOAD EBOOK

The fifth volume of A History of the Book in America addresses the economic, social, and cultural shifts affecting print culture from World War II to the present. During this period factors such as the expansion of government, the growth of higher education, the climate of the Cold War, globalization, and the development of multimedia and digital technologies influenced the patterns of consolidation and diversification established earlier. The thirty-three contributors to the volume explore the evolution of the publishing industry and the business of bookselling. The histories of government publishing, law and policy, the periodical press, literary criticism, and reading--in settings such as schools, libraries, book clubs, self-help programs, and collectors' societies--receive imaginative scrutiny as well. The Enduring Book demonstrates that the corporate consolidations of the last half-century have left space for the independent publisher, that multiplicity continues to define American print culture, and that even in the digital age, the book endures. Contributors: David Abrahamson, Northwestern University James L. Baughman, University of Wisconsin-Madison Kenneth Cmiel (d. 2006) James Danky, University of Wisconsin-Madison Robert DeMaria Jr., Vassar College Donald A. Downs, University of Wisconsin-Madison Robert W. Frase (d. 2003) Paul C. Gutjahr, Indiana University David D. Hall, Harvard Divinity School John B. Hench, American Antiquarian Society Patrick Henry, New York City College of Technology Dan Lacy (d. 2001) Marshall Leaffer, Indiana University Bruce Lewenstein, Cornell University Elizabeth Long, Rice University Beth Luey, Arizona State University Tom McCarthy, Beirut, Lebanon Laura J. Miller, Brandeis University Priscilla Coit Murphy, Chapel Hill, N.C. David Paul Nord, Indiana University Carol Polsgrove, Indiana University David Reinking, Clemson University Jane Rhodes, Macalester College John V. Richardson Jr., University of California, Los Angeles Joan Shelley Rubin, University of Rochester Michael Schudson, University of California, San Diego, and Columbia University Linda Scott, University of Oxford Dan Simon, Seven Stories Press Ilan Stavans, Amherst College Harvey M. Teres, Syracuse University John B. Thompson, University of Cambridge Trysh Travis, University of Florida Jonathan Zimmerman, New York University

A History of the Book in America
A History of the Book in America

Author: Robert A. Gross

Publisher: UNC Press Books

Published: 2010-07-15

Total Pages: 720

ISBN-13: 0807895687

DOWNLOAD EBOOK

Volume Two of A History of the Book in America documents the development of a distinctive culture of print in the new American republic. Between 1790 and 1840 printing and publishing expanded, and literate publics provided a ready market for novels, almanacs, newspapers, tracts, and periodicals. Government, business, and reform drove the dissemination of print. Through laws and subsidies, state and federal authorities promoted an informed citizenry. Entrepreneurs responded to rising demand by investing in new technologies and altering the conduct of publishing. Voluntary societies launched libraries, lyceums, and schools, and relied on print to spread religion, redeem morals, and advance benevolent goals. Out of all this ferment emerged new and diverse communities of citizens linked together in a decentralized print culture where citizenship meant literacy and print meant power. Yet in a diverse and far-flung nation, regional differences persisted, and older forms of oral and handwritten communication offered alternatives to print. The early republic was a world of mixed media. Contributors: Elizabeth Barnes, College of William and Mary Georgia B. Barnhill, American Antiquarian Society John L. Brooke, The Ohio State University Dona Brown, University of Vermont Richard D. Brown, University of Connecticut Kenneth E. Carpenter, Harvard University Libraries Scott E. Casper, University of Nevada, Reno Mary Kupiec Cayton, Miami University Joanne Dobson, Brewster, New York James N. Green, Library Company of Philadelphia Dean Grodzins, Massachusetts Historical Society Robert A. Gross, University of Connecticut Grey Gundaker, College of William and Mary Leon Jackson, University of South Carolina Richard R. John, Columbia University Mary Kelley, University of Michigan Jack Larkin, Clark University David Leverenz, University of Florida Meredith L. McGill, Rutgers University Charles Monaghan, Charlottesville, Virginia E. Jennifer Monaghan, Brooklyn College of The City University of New York Gerald F. Moran, University of Michigan-Dearborn Karen Nipps, Harvard University David Paul Nord, Indiana University Barry O'Connell, Amherst College Jeffrey L. Pasley, University of Missouri-Columbia William S. Pretzer, Central Michigan University A. Gregg Roeber, Pennsylvania State University David S. Shields, University of South Carolina Andie Tucher, Columbia University Maris A. Vinovskis, University of Michigan Sandra A. Zagarell, Oberlin College

A History of the Book in America
A History of the Book in America

Author: Carl F. Kaestle

Publisher: UNC Press Books

Published: 2015-12-01

Total Pages: 688

ISBN-13: 1469625822

DOWNLOAD EBOOK

In a period characterized by expanding markets, national consolidation, and social upheaval, print culture picked up momentum as the nineteenth century turned into the twentieth. Books, magazines, and newspapers were produced more quickly and more cheaply, reaching ever-increasing numbers of readers. Volume 4 of A History of the Book in America traces the complex, even contradictory consequences of these changes in the production, circulation, and use of print. Contributors to this volume explain that although mass production encouraged consolidation and standardization, readers increasingly adapted print to serve their own purposes, allowing for increased diversity in the midst of concentration and integration. Considering the book in larger social and cultural networks, essays address the rise of consumer culture, the extension of literacy and reading through schooling, the expansion of secondary and postsecondary education and the growth of the textbook industry, the growing influence of the professions and their dependence on print culture, and the history of relevant technology. As the essays here attest, the expansion of print culture between 1880 and 1940 enabled it to become part of Americans' everyday business, social, political, and religious lives. Contributors: Megan Benton, Pacific Lutheran University Paul S. Boyer, University of Wisconsin-Madison Una M. Cadegan, University of Dayton Phyllis Dain, Columbia University James P. Danky, University of Wisconsin-Madison Ellen Gruber Garvey, New Jersey City University Peter Jaszi, American University Carl F. Kaestle, Brown University Nicolas Kanellos, University of Houston Richard L. Kaplan, ABC-Clio Publishing Marcel Chotkowski LaFollette, Washington, D.C. Elizabeth Long, Rice University Elizabeth McHenry, New York University Sally M. Miller, University of the Pacific Richard Ohmann, Wesleyan University Janice A. Radway, Duke University Joan Shelley Rubin, University of Rochester Jonathan D. Sarna, Brandeis University Charles A. Seavey, University of Missouri, Columbia Michael Schudson, University of California, San Diego William Vance Trollinger Jr., University of Dayton Richard L. Venezky (1938-2004) James L. W. West III, Pennsylvania State University Wayne A. Wiegand, Florida State University Michael Winship, University of Texas at Austin Martha Woodmansee, Case Western Reserve University