If you want results from your marketing but you don't have a big marketing budget then this book will show how you can grow your business on a small budget with some incredibly simple but powerful tips and tools. Real-life case studies of small businesses are used throughout the book and each chapter is written in a practical, easy to read style. Find out step-by-step how you can build your small business through PR, targeted direct mail, exhibitions, business networking, e-marketing, advertising and telephone cold calling. Learn the secrets of writing a simple marketing plan that will move your business to the next stage. If you are a small business then you will regard this book as your biggest marketing ally.
Do you want to achieve top-of-mind awareness in the marketplace and have a steady stream of loyal, raving fans flocking to you? Are you frustrated because you think you have to spend a lot to get it? If you answered, "Yes," Debra Jason understands your concerns. It can be overwhelming to invest in your business and spend a lot to get yourself up and running, only to scratch your head wondering, "Why isn't anyone calling me?" The good news is that you can market yourself and your business--in more ways than one--without breaking the bank.This book is your road map to gaining exposure and achieving success using cost-effective, business-building strategies. Turn the pages and discover: * One simple step you can take that leads to referrals & new business (page 61). * The most fun way to market yourself--without a hard-core sales pitch (page 73). * One way to find prospects from the comfort of your home--in your PJs or sweats (page 177).* How to write headlines that go ka-ching (page 225). * And more. Are you ready to take your business to the next level? It's time to step outside your comfort zone and succeed in business — in YOUR business. Get ready for the journey as Debra guides you toward marketing success.
Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.
As much as we don't want to hear it, book marketing is a huge part of becoming a successful author. Yet many authors don't know how to go about it or even where to start. I don't know where you are in your publishing journey, you might have been published for years but have always struggled with the marketing side of things or you could still be working on your first book and wanting to get a head start on promoting it, either way this book is bound to have something in it that will help you out. Giving a detailed overview of book marketing from beginning to end, this book is designed to give authors the information they need to attack marketing head on and start successfully selling their books.
No Money? No Problem! Success as an author, especially when creating your platform in social media and establishing your brand, using the tools described here, is almost free. It's all about where to find readers, book bloggers, and reviewers and how to connect with them. .A book marketing checklist in the last chapter will provide you with a useful timeline. Don't get overwhelmed by all the book marketing possibilities. You don't have to do it all in a week, a month, or even a year. These are single steps you can take, one by one, to build your audience. .You Never Get a Second Chance for a Good First Impression! The goal of this book is to show you the professional, yet inexpensive way of publishing a book and how to build your readership, no matter if you self-publish or sell your manuscript to a traditional publisher..PART ONEExplains why book marketing is important - and rewarding and how readers will find your book among millions of others. You will also learn about the difference between marketing and selling through ads..PART TWOIn this chapter, you will evaluate your current publishing and book marketing situation. You will learn, in chronological order, the basics to start your author platform, find out which social media accounts are effective, and how to present your book and yourself professionally..PART THREEHere you will learn the important steps in a professional book production. Let's assume your manuscript is finished, has been read by other writers and beta readers, and is on the way to the editor. What is your next step in book marketing? And where else can you sell your book?.PART FOURIn this chapter, you will get tips for "passive marketing"; book layout tips; your author pages; and other places you can sell your book besides the major online retailers. Find a timeline checklist for your book launch event..PART FIVEHere, you will learn about advanced marketing strategies and how you can leverage your manuscript in markets other than e-book or paperback, and even in foreign markets. A comprehensive checklist for your book marketing gives you a valuable tool for years (and books) to come!Going These Steps is a Long-term Investment! They won't initiate an immediate spike in book sales. Rather, they will improve the number of your readers and the exposure of your books. Remember: all of your writing is an asset that can keep making you money for decades to come! .A certain time commitment may be necessary, at least in the beginning, depending on your level of involvement. Yet, you will learn how to connect reader communities and social media accounts and the more you use these marketing tools, the faster you can handle them. Which means that you will get more visitors and buyers. You may not be a New York Times bestselling author with a publicist--yet. So, if you want to succeed at self-publishing, you will want to learn everything you can about professional book layout, publishing, and traditional book marketing methods. You will find many steps in the publishing process in this book. These tasks are not obvious "book marketing" tasks, but they are essential for your success as an author. .For Whom is this Book Useful? Self-Publishers and authors who work with traditional publishers alike profit from this book marketing and publishing guide. Get inspirations and encouragement from someone who has 35+ years of experience in print and e-book publishing, book marketing, online writing and magazine publishing.
This book provides all of the techniques for entrepreneurs to conduct market research and validate their big idea. Most entrepreneurs waste tens of thousands of dollars and months of hard work only to find major flaws in their assumptions. This book helps them avoid this fate but validating their idea before they launch. The books outlines 28 essential questions all entrepreneurs must ask to fully understand their target market.
This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more! Dee Blick is a respected business author and a multi-award winning Fellow of the Chartered Institute of Marketing. Dee has 27 years marketing experience gained working with small businesses from all sectors. She is internally renowned for her practical approach to small business marketing and for getting results on the smallest of marketing budgets. Dee has also built a reputation as a formidable marketing troubleshooter. A speaker, columnist and small business marketing practioner, Dee is also the author of 'Powerful Marketing on a Shoestring Budget for Small Businesses'. Yorkshire born and bred, Dee lives with her husband and two sons in Sussex.
Promote and Sell Your Work! You've written a book, but if it doesn't sell, what's the point? In Sell Your Book Like Wildfire, marketing expert Rob Eagar explains how to use the best promotional methods available to get your book noticed and drive sales. You'll learn how to: Increase your book sales by driving readers to bookstores and online retailers Build a brand that makes your books stand out from the crowd Secure more media interviews and speaking engagements Connect with key influencers who spread word of mouth Create raving fans who buzz about your book on social media Ignite your confidence to sell more books and make more money as an author. Whether you're a first-timer or an old-hand, self-published or traditionally published, a novelist or non-fiction writer, this is the only marketing guide you'll ever need.
This book reveals the proven inside secrets that the really successful restaurants are using to drive starving crowds to their restaurants while drastically cutting their marketing expenses.
Most businesses that close their doors have one thing in common: They ran out of money. Don’t let this happen to you. This indispensable book, part of Allworth’s popular Pocket Small Business Owner’s Guide series, will help you to save money on every aspect of your business, from advertising to overhead. With invaluable cost-cutting tips for all types of businesses, from e-commerce and home-based operations to services and retail, this guide will help you create a blueprint that will allow your business to survive and thrive. You’ll save on: Advertising Marketing Purchasing Transportation and shipping Labor Financing Facilities Operations Taxes And more! In today’s economy, small business owners must seize every opportunity to keep costs down, and every penny saved goes to your bottom line. Follow this street-smart advice to lay the foundation for a business that will be profitable for years to come.
