Blue Ocean Shift
Blue Ocean Shift

Author: W. Chan Kim

Publisher: Hachette Books

Published: 2017-09-26

Total Pages: 312

ISBN-13: 0316314056

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NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

Blue Ocean Leadership (Harvard Business Review Classics)
Blue Ocean Leadership (Harvard Business Review Classics)

Author: W. Chan Kim

Publisher: Harvard Business Review Press

Published: 2017-05-30

Total Pages: 80

ISBN-13: 1633692655

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Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

Red Ocean Traps (Harvard Business Review Classics)
Red Ocean Traps (Harvard Business Review Classics)

Author: W. Chan Kim

Publisher: Harvard Business Review Press

Published: 2017-05-30

Total Pages: 64

ISBN-13: 1633692671

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As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

Blue Ocean Strategy, Expanded Edition
Blue Ocean Strategy, Expanded Edition

Author: W. Chan Kim

Publisher: Harvard Business Review Press

Published: 2015-01-20

Total Pages: 317

ISBN-13: 1625274491

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Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

Microtrends Squared
Microtrends Squared

Author: Mark Penn

Publisher: Simon & Schuster

Published: 2019-03-26

Total Pages: 432

ISBN-13: 1501179934

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Ten years after his New York Times bestselling book Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture. Mark Penn has boldly argued that the future is not shaped by society’s broad forces, but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America with his bestselling Microtrends, which highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of internet dating to the recent split within the Republican Party. Today, the world is in perplexing upheaval, and microtrends are more influential than ever. In this environment, Penn offers a necessary perspective. Microtrends Squared makes sense of what is happening in the world today. Through fifty new microtrends, Penn illuminates the shifts that are coming in the next decade. He pinpoints the unseen hand behind new power relationships that have emerged—as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of industry. He speaks to the next wave of developments coming in technology, social movements, and even dating. Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-read for innovators and entrepreneurs, political and business leaders, and for every curious reader looking to understand the wave of the future when it is just a ripple.

Barbarians to Bureaucrats: Corporate Life Cycle Strategies
Barbarians to Bureaucrats: Corporate Life Cycle Strategies

Author: Lawrence M. Miller

Publisher: Fawcett

Published: 1990-01-14

Total Pages: 242

ISBN-13: 0449905268

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"One day your sluggish company will taken to the sound of a beating drum and the sight of a competitor approaching at ramming speed. On deck will be a jut-jawed Barbarian....He will hardly blink as his target is ripped asunder, sending Aristocrats, Bureaucrats and their unfortunate shipmates to their corporate death....So goes Mr. Miller's tale, from which we can all profit." The Wall Street Journal Barbarians to Bureaucrats presents a brilliant new solution to a stubborn old business problem: how to halt a company's descent into wasteful, stifling bureaucracy. Lawrence M. Miller, a management consultant for such corporate giants as Xerox and 3M, argues that corporations, like civilizations, have a natural life cycle, and that by identifying the stage your company is in, and the leaders associated with it, you can avert decline and continue to thrive. Every company begins with the compelling new vision of a Prophet and the aggressive leadership of an iron-willed Barbarian, who implements the Prophet's ideas. New techniques and expansions are pushed through by the Builder and the Explorer, but the growth spawned by these managers can easily stagnate when the Administrator sacrifices innovation to order, and the Bureaucrat imposes tight control. And just as in civilizations, the rule of the Aristocrat, out of touch with those who do the real work, invites rebellion -- from employees, customers, and stockholders. It will take the Synergist, a business leader who balances creativity with order, to restore vitality and insure future growth. Executives from major corporations have already put the powerful insights of Barbarians to Bureaucrats into practice to regenerate their own companies. Now you can use this brilliant, lucid, and dazzlingly original book to put your company -- and your career -- back on track.

Wind Strategy
Wind Strategy

Author: David Houghton

Publisher: Fernhurst Books Limited

Published: 2016-09-13

Total Pages: 375

ISBN-13: 1909911852

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The wind powers everything a sailor does and this book will help you to understand it. As a result you will be more prepared for your race, able to anticipate changes in the wind better and know what to do when they come. The first edition of this book was published in 1986, and it has been the go-to wind book for dinghy champions ever since. This new-look fourth edition is fully updated for modern forecasting and analyses a revised set of popular racing venues around the world: unveiling what to expect from the weather at over 25 regatta locations, it will get you ahead of the competition and powering up the leaderboard.

Blue Ocean Classics
Blue Ocean Classics

Author: W. Chan Kim

Publisher: Harvard Business Press

Published: 2019-07-16

Total Pages: 81

ISBN-13: 163369738X

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The collection you need to create more blue oceans. W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. "Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow. In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans). "Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource--time. This collection is the ideal start, or refresher, for creating more blue oceans.

The Awakening
The Awakening

Author: Kate Chopin

Publisher: Modernista

Published: 2024-01-16

Total Pages: 177

ISBN-13: 9180945252

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In late 19th-century New Orleans, social constraints are strict, especially for a married woman. Edna Pontellier leads a secure life with her husband and two children, but her restlessness grows within the confined societal norms, and the expectations placed upon her – from her husband and the world around her – create increasing pressure. During a trip to Grand Isle, an island off the coast of Louisiana, her life is turned upside down by an intense love affair, and passion forces her to question the foundations of her – and every woman’s – existence. Kate Chopin's novel The Awakening caused a scandal with its outspokenness when it was published in 1899. The novel’s openly sexual themes and disregard for marital and societal conventions led to it not being reprinted for fifty years. It wasn't until the 1950s that Chopin’s work was rediscovered, and The Awakening received significant acclaim. Today, it is not only seen as an early feminist milestone but also as a classic. KATE CHOPIN [1851–1904] was born in St Louis. She had six children during her marriage, and it wasn't until after her husband's death in 1882 that she emerged as a writer. She published short stories in magazines such as Vogue and The Atlantic, gaining appreciation and recognition for her depictions of the American South. However, she was also criticized for her disregard for social traditions and racial barriers.

Cirque Du Freak: A Living Nightmare
Cirque Du Freak: A Living Nightmare

Author: Darren Shan

Publisher: Little, Brown Books for Young Readers

Published: 2008-08-01

Total Pages: 124

ISBN-13: 031604184X

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From the Master of Horror comes the first gripping book in the twelve book New York Times bestselling Saga of Darren Shan. Start the tale from the beginning in the book that inspired the feature film The Vampire's Assistant and petrified devoted fans worldwide. A young boy named Darren Shan and his best friend, Steve, get tickets to the Cirque Du Freak, a wonderfully gothic freak show featuring weird, frightening half human/half animals who interact terrifyingly with the audience. In the midst of the excitement, true terror raises its head when Steve recognizes that one of the performers-- Mr. Crepsley-- is a vampire! Stever remains after the show finishes to confront the vampire-- but his motives are surprising! In the shadows of a crumbling theater, a horrified Darren eavesdrops on his friend and the vampire, and is witness to a monstrous, disturbing plea. As if by destiny, Darren is pulled to Mr. Crepsley and what follows is his horrifying descent into the dark and bloody world of vampires. This is the beginning of Darren's story.