Color Harmony: Logos
Color Harmony: Logos

Author: Christopher Simmons

Publisher: Rockport Publishers

Published: 2006-06-01

Total Pages: 160

ISBN-13: 1610601653

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DIVSelecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for a logo, and ultimately the identity, is essential because it will define all the collateral materials that will follow. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and a color advice, anyone can make a strong choice. Color Harmony: Logos opens with a discussion on how to choose color(s) for logos and follows with a number of case studies on logos where color is a dominate factor such as those for H & R Block, Kodak, and Coca-Cola. Then, it takes the 26 adjectives from one of the series' predecessors, Complete Color Harmony, and shows one logo for each adjective in 60 different color combinations. The result: 1,560 logo variations that illustrate how colors are used. In all, the book is a powerful demonstration of the power of color and its ability to impact a message. /div

The Logo Decoded
The Logo Decoded

Author: LORA STARLING

Publisher: BalboaPress

Published: 2011-12-16

Total Pages: 313

ISBN-13: 1452503028

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More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy. The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos. Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives. Learn to make informed choices about brands. Find out how a logo reflects the state of the brand and holds it to account.

The International Politics of Logos
The International Politics of Logos

Author: Matteo C.M. Casiraghi

Publisher: Taylor & Francis

Published: 2023-12-12

Total Pages: 171

ISBN-13: 1003826415

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The International Politics of Logos provides the first systematic analysis of logos and the role they play in international politics. Whilst there is growing scholarly interest in visual politics, logos have largely remained hidden in plain sight despite being the most important symbol of a variety of organizations. Visual artefacts, such as logos, play an increasingly central role in politics. Candidates running for office carefully choose the images they share on social media, political parties devise effective brands, and NGOs use visual artefacts for advocacy and advertisement. Visual artefacts are also vital for violent non-state actors, ranging from private military and security companies (PMSCs) to terrorists. This book provides a wealth of data on the logos chosen by a variety of organizations, examining how they vary between actors, across types of organizations, and over time. It offers methodological innovations to the study of logos and visual politics, highlighting the potential of combining quantitative and qualitative methodologies to study the colours, symbols, and types of logos and other visual artefacts. The book examines the role of colours as cues and the causal connection between chromatic choices and ideology, the influence of socialization and norm diffusion dynamics in the choice to showcase (or scrap) specific symbols, and the relationship between branding decisions and the structure and strategies of specific organizations. This book will appeal to students and scholars of visual politics and visual communication, as well as those researching political parties, PMSCs, and terrorist groups. It will also be of interest to political, security, and marketing professionals.

Logo Design Workbook
Logo Design Workbook

Author: Sean Adams

Publisher: Rockport Publishers

Published: 2006-03-01

Total Pages: 240

ISBN-13: 1616736348

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Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

Designing Logos
Designing Logos

Author: Jack Gernsheimer

Publisher: Simon and Schuster

Published: 2010-02-23

Total Pages: 312

ISBN-13: 1581157517

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How to design great logos, step by step by step. * Lavishly illustrated with 750 color images * How-tos, case studies, and detailed analysis of well-known logos What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.

Crack the Customer Mind Code
Crack the Customer Mind Code

Author: Gary Hennerberg

Publisher: Morgan James Publishing

Published: 2016-01-26

Total Pages: 238

ISBN-13: 1630476994

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Crack the Customer Mind Code upends customary marketing approaches and takes a deeper approach to more successful selling. Based on an analysis of successful marketing campaign patterns, Crack the Customer Mind Code teaches the reader how to align marketing messages that leverage the mind’s natural progression to “yes” through seven steps: 1) identify the persona, 2) stimulate emotion, 3) calm the mind, 4) position or reposition, 5) engage with story, 6) interpret the outcome, and 7) lead prospective customers to give themselves permission to act. With this proven process, organizations can create stronger sales-producing marketing campaigns when the message is aligned with the way in which marketing information is absorbed and processed.

Design, Visual Communication and Branding
Design, Visual Communication and Branding

Author: Daniel Raposo

Publisher: Cambridge Scholars Publishing

Published: 2022-02-17

Total Pages: 195

ISBN-13: 1527580555

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This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in brand communication, which includes computer vision, pattern recognition, and changes in the design business and in the way communication design and branding are done.

Selling the Yellow Jersey
Selling the Yellow Jersey

Author: Eric Reed

Publisher: University of Chicago Press

Published: 2015-01-07

Total Pages: 284

ISBN-13: 022620667X

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Yellow Livestrong wristbands were taken off across America in early 2013 when Lance Armstrong confessed to Oprah Winfrey that he had doped during the seven Tour de France races he won. But the foreign cycling world, which always viewed Armstrong with suspicion, had already moved on. The bellwether events of the year were Chris Froome’s victory in the Tour and the ousting of Pat McQuaid as director of the Union Cycliste Internationale. Even without Armstrong, the Tour will roll on— its gigantic entourage includes more than 200 racers, 450 journalists, 260 cameramen, 2,400 support vehicles carrying 4,500 people, and a seven-mile-long publicity caravan. It remains one of the most-watched annual sporting events on television and a global commercial juggernaut. In Selling the Yellow Jersey, Eric Reed examines the Tour’s development in France as well as the event’s global athletic, cultural, and commercial influences. The race is the crown jewel of French cycling, and at first the newspapers that owned the Tour were loath to open up their monopoly on coverage to state-owned television. However, the opportunity for huge payoffs prevailed, and France tapped into global networks of spectatorship, media, business, athletes, and exchanges of expertise and personnel. In the process, the Tour helped endow world cycling with a particularly French character, culture, and structure, while providing proof that globalization was not merely a form of Americanization, imposed on a victimized world. Selling the Yellow Jersey explores the behind-the-scenes growth of the Tour, while simultaneously chronicling France’s role as a dynamic force in the global arena.

Global Norms and Local Courts
Global Norms and Local Courts

Author: Tobias Berger

Publisher: Oxford University Press

Published: 2017-09-22

Total Pages: 209

ISBN-13: 0192535099

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What happens to transnational norms when they travel from one place to another? How do norms change when they move; and how do they affect the place where they arrive? This book develops a novel theoretical account of norm translation that is located in between theories of norm diffusion and norm localization. It demonstrates how such translations do not follow linear trajectories from 'the global' to 'the local', rather, they unfold in a recursive back and forth movement between different actors located in different context. As norms are translated, their meaning changes; and only if their meaning changes in ways that are intelligible to people within a specific context, the social and political dynamics of this context do change as well. This book analyses translations of 'the rule of law', focusing on contemporary donor-driven projects with non-state courts in rural Bangladesh, and shows how in these projects, global norms change local courts — but only if they are translated, often in unexpected ways from the perspective of international actors. Based on extensive fieldwork, this book reveals how grassroots level employees of local NGOs significantly alter the meaning of global norms — for example when they translate secular notions of the rule of law into the language of Islam and Islamic Law — and only thereby also enhance participatory spaces for marginalized people.

A Text Before Dying
A Text Before Dying

Author: McGarvey Black

Publisher: Open Road Media

Published: 2021-05-28

Total Pages: 317

ISBN-13: 1504069560

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When the police don’t believe her, a woman fights to stop the murder plot unfolding outside her window in this thriller by the author of The First Husband. Spying from her window in New York City with high-powered binoculars, conspiracy theorist Zoe spots a man and a woman on a park bench. Zooming in, she finds she can read the texts on the woman’s phone. Her initial excitement turns to alarm when the woman’s texts outline a plan to murder the man she is sitting next to. The police department is trying to manage a pandemic and catch a serial killer who has murdered six women. So, when Zoe reports the conspiracy to commit murder, the police have little time or patience for her theories. Committed to saving the life of the man on the bench, Zoe and her best friend Sean pursue all angles until Zoe finds herself in grave danger. But those around her keep wondering, is there really a murder plot or is it all in Zoe’s head? A perfect choice for fans of authors like K.L. Slater, Lisa Jewell, and Sue Watson.