Provides the same great coverage as BizPlan Builder -- Academic Version only in fewer pages. Shortened length allows instructors to include the development of a business plan into their course while covering typical small business management concepts from a main book. Major differences between BizPlan Express and BizPlan Builder -- Academic Version include omitted worksheets and decreased chapter content in BizPlan Express. The table of contents are the same, though BizPlan Express includes more condensed coverage of topics.
Most prosperous businesses are started on extremely tight budgets, and founders hustle hard to deliver innovative--or simply good--products or services. This book focuses on strategies to make great business ideas reality as cheaply as possible.
Ethos: how credible is your business plan? Pathos: does your business plan elicit an emotional response? Logos: is your business plan logical? Just as Aristotle divided his appeals, or means of persuasion, into the categories of Ethos, Pathos, and Logos, so will you leverage these “three musketeers” to write a convincing and successful business plan. Have you struggled to find the motivation to write a business plan? Not sure where to start? Do you feel that you might not need a business plan? The truth is that most entrepreneurs write a business plan only when they need to raise capital, but this isn’t the only purpose of a well-executed plan. You can use a business plan to bring focus and order to your new business, to grow your existing business, and of course, to present to potential investors to raise capital. If your business is new, you can’t afford not to have a plan; if your business is established, it’s important to have a plan to remember why you started the business in the first place, and to keep track of your goals and aspirations. A must read for new and established entrepreneurs, The Three Musketeers and Your Business Plan will give you the necessary tools to create an effective plan. With the help of Ethos, Pathos, and Logos, you’ll be well on your way to developing a strong business plan, and by consequence, a healthy and lucrative business.
The Encyclopedia of New Venture Management explores the skills needed to succeed in business, along with the potential risks and rewards and environmental settings and characteristics.
Event planning continues to be a thriving business area for the motivated entrepreneur. Jill S. Moran is a certified special events professional with twenty-five years of experience in the field and the owner of an award-winning event-planning company. This fourth edition of her popular book includes updated ideas about creating business plans, balancing home and work, building a client base, and a more in-depth discussion on the role of social media in your event planning business.
Why work for someone else when you can call your own shots, pursue your dreams, and find success on your terms by starting your own business? So many people end up bored with their jobs, stuck in the corporate grind, never following their true passions. As wildly successful young entrepreneur Cameron Johnson shows, you don't have to live that way. We've entered a new age of entrepreneurship, with the Web making it easier than ever to start and run your own company. As Johnson's remarkable story reveals, the entrepreneurial way of life is a great way to make sure you love what you do -- and it offers the potential to achieve extraordinary success by following your gut instincts and going for what you really want. What about the risks? Don't you need lots of money? Don't most start-ups fail? Johnson shares his essential secrets to entrepreneurial success that show you how he got into the life at very low risk, and, with very little money, took an idea that excited him and ran with it, achieving great success and satisfaction with businesses he loved. He didn't have an MBA; he didn't even have a college degree. But he had learned the simple yet vital secrets he reveals. Cameron Johnson is a seriously happy entrepreneur who started his first business when he was nine with $50 and a home computer. Before he'd turned twenty-one he'd started twelve successful businesses and was offered $10 million in venture capital to grow his hot Web company CertificateSwap.com -- praised by Entrepreneur magazine as one of the Web businesses helping the tech industry get its groove back -- even bigger. He has never taken out a loan or racked up any debt, and every one of his businesses has been highly profitable -- so profitable that he made his first million before graduating from high school, and he's put away enough cash so that he could retire today. But that's the last thing on earth he'd want to do; he's much too happy starting up new companies. Through the story of his own impressive career so far, in You Call the Shots, Johnson takes you behind the scenes of entrepreneurial success and empowers you to hit the ground running with your own great business idea, no matter how young you are or how little money you have to invest.
