Provides the same great coverage as BizPlan Builder -- Academic Version only in fewer pages. Shortened length allows instructors to include the development of a business plan into their course while covering typical small business management concepts from a main book. Major differences between BizPlan Express and BizPlan Builder -- Academic Version include omitted worksheets and decreased chapter content in BizPlan Express. The table of contents are the same, though BizPlan Express includes more condensed coverage of topics.
BizPlanBuilder Express--a workbook with CD-ROM package that includes the award-winning, best-selling software, BizPlanBuilder 8.1-- provides all the essentials for creating winning business plans, with step-by-step instructions for preparing each section of a plan, including ready-to-customize samples, prompts and advice, detailed marketing analysis with links to demographic and marketing tools to help make it easy, and flexible, straight-forward financial tools. Compatible with both Windows and Macintosh operating systems.
Most prosperous businesses are started on extremely tight budgets, and founders hustle hard to deliver innovative--or simply good--products or services. This book focuses on strategies to make great business ideas reality as cheaply as possible.
Ethos: how credible is your business plan? Pathos: does your business plan elicit an emotional response? Logos: is your business plan logical? Just as Aristotle divided his appeals, or means of persuasion, into the categories of Ethos, Pathos, and Logos, so will you leverage these “three musketeers” to write a convincing and successful business plan. Have you struggled to find the motivation to write a business plan? Not sure where to start? Do you feel that you might not need a business plan? The truth is that most entrepreneurs write a business plan only when they need to raise capital, but this isn’t the only purpose of a well-executed plan. You can use a business plan to bring focus and order to your new business, to grow your existing business, and of course, to present to potential investors to raise capital. If your business is new, you can’t afford not to have a plan; if your business is established, it’s important to have a plan to remember why you started the business in the first place, and to keep track of your goals and aspirations. A must read for new and established entrepreneurs, The Three Musketeers and Your Business Plan will give you the necessary tools to create an effective plan. With the help of Ethos, Pathos, and Logos, you’ll be well on your way to developing a strong business plan, and by consequence, a healthy and lucrative business.
Event planning continues to be a thriving business area for the motivated entrepreneur. Jill S. Moran is a certified special events professional with twenty-five years of experience in the field and the owner of an award-winning event-planning company. This fourth edition of her popular book includes updated ideas about creating business plans, balancing home and work, building a client base, and a more in-depth discussion on the role of social media in your event planning business.
The Encyclopedia of New Venture Management explores the skills needed to succeed in business, along with the potential risks and rewards and environmental settings and characteristics.
