Start with Why

Start with Why

Author: Simon Sinek

Publisher: Penguin

Published: 2011-12-27

Total Pages: 257

ISBN-13: 1591846447

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The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.


Wild Ducks Flying Backward

Wild Ducks Flying Backward

Author: Tom Robbins

Publisher: Bantam

Published: 2006-08-29

Total Pages: 274

ISBN-13: 0553902946

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Known for his meaty seriocomic novels–expansive works that are simultaneously lowbrow and highbrow–Tom Robbins has also published over the years a number of short pieces, predominantly nonfiction. His travel articles, essays, and tributes to actors, musicians, sex kittens, and thinkers have appeared in publications ranging from Esquire to Harper’s, from Playboy to the New York Times, High Times, and Life. A generous sampling, collected here for the first time and including works as diverse as scholarly art criticism and some decidedly untypical country- music lyrics, Wild Ducks Flying Backward offers a rare sweeping overview of the eclectic sensibility of an American original. Whether he is rocking with the Doors, depoliticizing Picasso’s Guernica, lamenting the angst-ridden state of contemporary literature, or drooling over tomato sandwiches and a species of womanhood he calls “the genius waitress,” Robbins’s briefer writings often exhibit the same five traits that perhaps best characterize his novels: an imaginative wit, a cheerfully brash disregard for convention, a sweetly nasty eroticism, a mystical but keenly observant eye, and an irrepressible love of language. Embedded in this primarily journalistic compilation are a couple of short stories, a sheaf of largely unpublished poems, and an off-beat assessment of our divided nation. And wherever we open Wild Ducks Flying Backward, we’re apt to encounter examples of the intently serious playfulness that percolates from the mind of a self-described “romantic Zen hedonist” and “stray dog in the banquet halls of culture.”


Corporate Diplomacy

Corporate Diplomacy

Author: Ulrich Steger

Publisher: John Wiley & Sons

Published: 2003-08-01

Total Pages: 320

ISBN-13: 0470858001

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Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.


Nursing Staff in Hospitals and Nursing Homes

Nursing Staff in Hospitals and Nursing Homes

Author: Institute of Medicine

Publisher: National Academies Press

Published: 1996-03-27

Total Pages: 558

ISBN-13: 0309175704

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Hospitals and nursing homes are responding to changes in the health care system by modifying staffing levels and the mix of nursing personnel. But do these changes endanger the quality of patient care? Do nursing staff suffer increased rates of injury, illness, or stress because of changing workplace demands? These questions are addressed in Nursing Staff in Hospitals and Nursing Homes, a thorough and authoritative look at today's health care system that also takes a long-term view of staffing needs for nursing as the nation moves into the next century. The committee draws fundamental conclusions about the evolving role of nurses in hospitals and nursing homes and presents recommendations about staffing decisions, nursing training, measurement of quality, reimbursement, and other areas. The volume also discusses work-related injuries, violence toward and abuse of nursing staffs, and stress among nursing personnelâ€"and examines whether these problems are related to staffing levels. Included is a readable overview of the underlying trends in health care that have given rise to urgent questions about nurse staffing: population changes, budget pressures, and the introduction of new technologies. Nursing Staff in Hospitals and Nursing Homes provides a straightforward examination of complex and sensitive issues surround the role and value of nursing on our health care system.


The IBM Century

The IBM Century

Author: Jeffrey R. Yost

Publisher: IEEE Computer Society Press

Published: 2011

Total Pages: 282

ISBN-13: 9780769546117

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More than a century ago Herman Hollerith pioneered punch card tabulation technology. In 1911 his enterprise became the centerpiece of a new corporation (renamed in the 1920s), International Business Machines (IBM). Over the past century IBM has transformed how we record, calculate, and process information -- forever changing business, science, engineering, government, and leisure. Far more than any other firm, IBM created the IT revolution. This unique volume brings together fascinating memoirs of key IBM engineers and managers of the past 100 years -- from Walter Jones, who started as a sales engineer in 1912 and rose through the ranks for three decades, to Cuthbert Hurd, James Birkenstock, Bob Evans, John Backus, Watts Humphrey, and others who led IBM to supremacy in digital computing and software. It details punch card tabulation, IBM's entrance into computing, and the transformative IBM hardware (IBM 650, IBM 1401, System/360) and software (FORTRAN, SABRE, IMS) that changed the world. The IBM Century contains an IBM timeline, the most comprehensive IBM annotated bibliography to date, and a new introductory essay that characterizes IBM's 100-year history and contextualizes each of the memoirs.


Bally - A History of Footwear in the Interwar Period

Bally - A History of Footwear in the Interwar Period

Author: Anna-Brigitte Schlittler

Publisher: transcript Verlag

Published: 2021-02-28

Total Pages: 197

ISBN-13: 3839457386

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Carl Franz Bally founded a shoe factory in Switzerland in 1851. Within decades, the Bally name had achieved worldwide recognition for its high-quality footwear. The history of modern footwear can be traced through the lens of Bally's corporate evolution. This book brings together the results of research on such topics as the economic importance of fashion, Bally's fortunes in the US, the career of shoe design, the sourcing and use of materials, and the rise of strategic product display. The research focuses on the 1930s and 1940s: years of economic crisis and war, characterized by a wide diversity of designs and increasing variety in product range. Shortages also led to experiments with materials and technical innovations. Featuring numerous points of contact with adjacent fields of historical study, this publication marks a contribution to the history of fashion as the history of industrially manufactured products.


Brand Relevance

Brand Relevance

Author: David A. Aaker

Publisher: John Wiley & Sons

Published: 2011-01-25

Total Pages: 400

ISBN-13: 0470613580

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Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.


Big-Box Swindle

Big-Box Swindle

Author: Stacy Mitchell

Publisher: Beacon Press

Published: 2007-10-01

Total Pages: 340

ISBN-13: 9780807035016

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A Book Sense Pick and Annual Highlight With a New Afterword In less than two decades, large retail chains have become the most powerful corporations in America. In this deft and revealing book, Stacy Mitchell illustrates how mega-retailers are fueling many of our most pressing problems, from the shrinking middle class to rising pollution and diminished civic engagement—and she shows how a growing number of communities and independent businesses are effectively fighting back. Mitchell traces the dramatic growth of mega-retailers—from big boxes like Wal-Mart, Home Depot, Costco, and Staples to chains like Starbucks, Olive Garden, Blockbuster, and Old Navy—and the precipitous decline of independent businesses. Drawing on examples from virtually every state in the country, she unearths the extraordinary impact of these companies and the big-box mentality on everything from soaring gasoline consumption to rising poverty rates, failing family farms, and declining voting levels. Along the way, Mitchell exposes the shocking role government policy has played in the expansion of mega-retailers and builds a compelling case that communities composed of many small, locally owned businesses are healthier and more prosperous than those dominated by a few large chains. More than a critique, Big-Box Swindle provides an invigorating account of how some communities have successfully countered the spread of big boxes and rebuilt their local economies. Since 2000, more than two hundred big-box development projects have been halted by groups of ordinary citizens, and scores of towns and cities have adopted laws that favor small-scale, local business development and limit the proliferation of chains. From cutting-edge land-use policies to innovative cooperative small-business initiatives, Mitchell offers communities concrete strategies that can stave off mega-retailers and create a more prosperous and sustainable future.


Jane Austen on Film and Television

Jane Austen on Film and Television

Author: Sue Parrill

Publisher: McFarland

Published: 2010-06-28

Total Pages: 236

ISBN-13: 0786481412

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Jane Austen's career as a novelist began in 1811 with the publication of Sense and Sensibility. Her work was finally adapted for the big screen with the 1940 filming of Pride and Prejudice (very successful at the box office). No other film adaptation of an Austen novel was made for theatrical release until 1995. Amazingly, during 1995 and 1996, six film and television adaptations appeared, first Clueless, then Persuasion, followed by Pride and Prejudice, Sense and Sensibility, the Miramax Emma, and the Meridian/A&E Emma. This book traces the history of film and television adaptations (nearly 30 to date) of Jane Austen manuscripts, compares the adaptations to the manuscripts, compares the way different adaptations treat the novels, and analyzes the adaptations as examples of cinematic art. The first of seven chapters explains why the novels of Jane Austen have become a popular source of film and television adaptations. The following six chapters each cover one of Austen's novels: Sense and Sensibility, Pride and Prejudice, Emma, Mansfield Park, Persuasion, and Northanger Abbey. Each chapter begins with a summary of the main events of the novel. Then a history of the adaptations is presented followed by an analysis of the unique qualities of each adaptation, a comparison of these adaptations to each other and to the novels on which they are based, and a reflection of relevant film and literary criticism as it applies to the adaptations.