Without Magic, It's Just Marketing Ever wonder why among 35,000 masterworks in the Louvre, just one comparatively unremarkable, 30-by-21-inch painting is perpetually surrounded by tourists, all jostling to take a selfie and share their experience? In Big Little Legends, you'll discover timeless secrets such as the Mona Lisa Effect-an invisible force that flips the dynamics for certain brands, attracting the customer to them. Magically, they become irresistible. But here's the secret: it's not magic. In a wild, rollicking journey through brands in many sectors, brand strategist and history maven Gair Maxwell explores real-life stories of otherwise ordinary, everyday leaders who accomplished extraordinary results-and reveals how they did it. You'll learn how successful brands focus their marketing efforts on creating an organic pull instead of a manufactured push, ditching the frustration of pitching and advertising and ensconcing their brands as a "Category of One" for decades to come. You'll learn how to become a word-of-mouth juggernaut and make people become willing accomplices in marketing your brand. From a "Huggable" car dealership on Canada's east coast to slap-happy fishmongers in Seattle, an Ontario burger stand to a Vegas pawn shop and more, Big Little Legendsis jam-packed with reasons why every brand should discover, tell and believe in their own story.
"Why do automakers sell us cars they know to be unsafe? Why do multinational drug companies advertise and promote drugs they are aware could harm us? Why is big business allowed to poison our environment - and us? Why is our food so unhealthy and obesity growing at such a disconcerting rate? Why do public companies mislead their employees and stockholders by hiding unfavorable results and, all too often, criminally falsifying figures?" "Greed, Inc. addresses head-on the pressing question of why so many major corporations have lost all sense of ethical direction, focusing totally on the bottom line, and, more egregiously, falsifying that information whenever it suits their needs or demands."--BOOK JACKET.
S.U.I.T.S.(TM) the book, is designed to facilitate a realistic personal brand creation filled with practical templates which will unlock the secrets that govern your performance and alignment to your highest intent for your life making it both achievable and measurable. If you are ready to take an honest look at yourself and investigate how you can elevate your brand authentically to achieve your highest and best intent, this book is for you.
Understand and decode the inner workings of great business teams with the more than 30 in-depth examples in Great Business Teams: Cracking the Code for Standout Performance. Author Howard Guttman examines and dissects teams at top-management, business-unit, and functional levels and isolates five key factors that drive team performance to offer you insight into the ways these teams achieve success. Using this book, go directly to the marketplace to scrutinize teams in a variety of industries, evaluating the challenges they face and the methods they choose to manage these challenges.
Education is the new currency.Regardless of what business or industry you are in; if you wish to sell what you have to others, your commercial survival depends on you becoming the EDUPRENEUR.Consumers are tired of sales pitches and promises, and instead are seeking information and knowledge. By giving it to them you get to demonstrate your capability and expertise as much as they get to experience it - making you choice number 1 for their needs.Edupreneurs strategically share their expertise in a way that provides unprecedented global reach, immeasurable impact on the lives of others, and unlimited income potential.Every single person on Earth has an abundant and unique set of skills, experiences, and knowledge that could be turned into commercially profitable products and services.In this book, Sarah Cordiner will take you through the fundamentals of monetising your expertise and profitably sharing what you know with the world.Whether you are an absolute beginner in creating and selling information and education-based products and services, or are up-levelling to a serious education-based business operation; this book will help you get there.Inside this book:How to commercialise your skills, knowledge, and expertise and start profiting from what is already in your head.How to create your own unique `funnel of service',so that you no longer need to `sell', and instead have your customers coming eagerly to you for your advice and expertise.A deep dive into the 10 stages of designing and building a highly successful information or education-based business so that you maximise your impact and income.How to price your informational and educational products and services; including courses, consulting, workshops and more.Where and how to sell your educational products for maximum exposure and sales - particularly online courses.The critical elements of an online education based business. What online tools, apps and products you need and how they all fit together for maximum profitability, scalability, and automation. How to use your expertise to become a well-known leader in your industry.
Powerful speaking is a force multiplier. When you combine high-calibre speaking with any other skill, the multiplying force of the impact you can have is profound. That impact can not only help you close a deal, galvanize a team, or shift how you're perceived, it can be the catalyst that helps put your dent in the universe. Presentation coach and Podium Consulting founder Trevor Currie calls it "moving the room." Move the Room is a practical playbook of approaches you can apply instantly to elevate and amplify your speaking. Beyond just theory, you'll learn how to: Prepare, frame and deliver engaging communication that transforms functional talking points into unforgettable storytelling Effectively integrate compelling visuals into your presentation Master your nerves before and during a presentation Respond to tough post-presentation questions from your audience These are real-world best practices and actionable methods designed to amplify your speaking power and put you in demand. Woven into these techniques are insights gleaned from Currie's analysis of 100 of the most watched TED Talks, as well as his own personal observations and examples, extracted from almost 25 years of preparing national and global leaders for career-defining keynotes and presentations. Move the Room breaks new ground for professionals wanting to strengthen their leadership impact. If you want to compound your success and confidence, Move the Room just became your next must-read book.
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Madman, tyrant, animal—history has given Adolf Hitler many names. In Mein Kampf (My Struggle), often called the Nazi bible, Hitler describes his life, frustrations, ideals, and dreams. Born to an impoverished couple in a small town in Austria, the young Adolf grew up with the fervent desire to become a painter. The death of his parents and outright rejection from art schools in Vienna forced him into underpaid work as a laborer. During the First World War, Hitler served in the infantry and was decorated for bravery. After the war, he became actively involved with socialist political groups and quickly rose to power, establishing himself as Chairman of the National Socialist German Worker's party. In 1924, Hitler led a coalition of nationalist groups in a bid to overthrow the Bavarian government in Munich. The infamous Munich "Beer-hall putsch" was unsuccessful, and Hitler was arrested. During the nine months he was in prison, an embittered and frustrated Hitler dictated a personal manifesto to his loyal follower Rudolph Hess. He vented his sentiments against communism and the Jewish people in this document, which was to become Mein Kampf, the controversial book that is seen as the blue-print for Hitler's political and military campaign. In Mein Kampf, Hitler describes his strategy for rebuilding Germany and conquering Europe. It is a glimpse into the mind of a man who destabilized world peace and pursued the genocide now known as the Holocaust.
Praise for THE APPLE EXPERIENCE "There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience." --Guy Kawasaki, author of Enchantment and former chief evangelist of Apple "Carmine Gallo explains beautifully and simply just what makes the Apple retail experience so successful. No matter what kind of business you are in, there are insanely valuable lessons in this book!" --Garr Reynolds, author of Presentation Zen and The Naked Presenter "At its core, this book is not about Apple. It's about delivering the best experience possible." --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc. "An exciting resource for any business owner in any country who wants to reimagine the customer experience." --Loic Le Meur, CEO, LeWeb "Why can't other retail experiences be as great as an Apple store's? Not only does Carmine Gallo answer that question brilliantly, but he shows precisely how to make sure your customers never ask it about your business." --Matthew E. May, author of In Pursuit of Elegance and The Laws of Subtraction "Carmine Gallo gets to the magic of Steve Jobs: Touching people's lives. This simple, yet delightful vision should be at the heart of every retail interaction in the world today." --Peter Steinlauf, Chairman, Edmunds.com "This magnificent collection of insights illuminates the way for anyone who wants to create a truly great experience, whether in retail, service, or software. " --Dan Roam, author of The Back of the Napkin and Blah Blah Blah Reinvent your business to deliver Apple-like customer satisfaction and profits In The Apple Experience, internationally bestselling author Carmine Gallo details the principles and practices behind the company's total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service. Carmine Gallo interviewed professionals at all levels who have studied Apple, and he spent hundreds of hours observing the selling floor in Apple’s retail space and learning about Apple’s vision and philosophy. Using insights and data from these sources, he breaks down Apple’s customercentric model to provide an action plan with three distinct areas of focus: Inspire Your Internal Customer with training, support, and communications that create a “feedback loop” for improving performance at every level Serve Your External Customer with irresistible brand stories and dedicated salespeople who embody the APPLE five steps of service-- Approach, Probe, Present, Listen, End with a fond farewell Set the Stage by ensuring that no element is overlooked in creating an immersive retail environment where customers can see, touch, and learn about your products With The Apple Experience, you can improve the return on your investment in retail by adding real value to every customer interaction. Better still, any business that deals with people--employees or customers--can adopt the techniques to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience. This enhanced eBook includes seven bonus videos! Each one focuses on a different lesson for Apple-style success and provides great visuals of different Apple stores throughout the country.
Learn all about implementing a good gamification design into your products, workplace, and lifestyle Key FeaturesExplore what makes a game fun and engagingGain insight into the Octalysis Framework and its applicationsDiscover the potential of the Core Drives of gamification through real-world scenariosBook Description Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you'll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries. What you will learnDiscover ways to use gamification techniques in real-world situationsDesign fun, engaging, and rewarding experiences with OctalysisUnderstand what gamification means and how to categorize itLeverage the power of different Core Drives in your applicationsExplore how Left Brain and Right Brain Core Drives differ in motivation and design methodologiesExamine the fascinating intricacies of White Hat and Black Hat Core DrivesWho this book is for Anyone who wants to implement gamification principles and techniques into their products, workplace, and lifestyle will find this book useful.
