Big Data in Hollywood: The New Operating Logic of Media and Entertainment
Big Data in Hollywood: The New Operating Logic of Media and Entertainment

Author: Matthias Stork

Publisher:

Published: 2020

Total Pages: 378

ISBN-13:

DOWNLOAD EBOOK

This dissertation traces the role of big data in shaping corporate decision-making, institutional practices, and cultural production in Hollywood's legacy media industry over the course of the 21st century. Specifically, the project examines the ways in which the major film studios and television networks integrated data as an industrial operating logic in order to navigate the growing influence of Silicon Valley's technology sector in a shifting digital media environment. While Hollywood has long incorporated data from audience research to inform the business of cultural production, the dissertation focuses on an emerging set of industrial strategies to manage the exponential increase in digital information. In particular, I consider the industry's use of enterprise application software to access, analyze, and apply data across the media and entertainment value chain, and the resulting implications for film and television production, marketing, and distribution. By combining discourse analysis of trade and popular press reports with close readings of select software applications and a mapping of industry dynamics, this project defines the foundational parameters of Hollywood's vertical integration with the data economy. In doing so, I demonstrate that Hollywood gradually engineered a data-driven business model that expanded the operational dynamics of the legacy media business.

Entertainment Science
Entertainment Science

Author: Thorsten Hennig-Thurau

Publisher: Springer

Published: 2018-08-01

Total Pages: 865

ISBN-13: 3319892924

DOWNLOAD EBOOK

The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike. Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences. Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs. Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig Entertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists. Allègre Hadida, Associate Professor in Strategy, University of Cambridge

Streaming, Sharing, Stealing
Streaming, Sharing, Stealing

Author: Michael D. Smith

Publisher: MIT Press

Published: 2017-08-25

Total Pages: 229

ISBN-13: 0262534525

DOWNLOAD EBOOK

How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back. “[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.” —The Wall Street Journal “Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires.” —Financial Times Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice. In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries—and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how. How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little “moneyball.” The bottom line: follow the data.

The Big Picture
The Big Picture

Author: Edward Jay Epstein

Publisher: Random House

Published: 2005-02-15

Total Pages: 418

ISBN-13: 1588364542

DOWNLOAD EBOOK

During the heyday of the studio system spanning the 1930s, ‘40s, and ‘50s, virtually all the American motion picture industry’s money, power, and prestige came from a single activity: selling tickets at the box office. Today, the movie business is just a small, highly visible outpost in a media universe controlled by six corporations–Sony, Time Warner, NBC Universal, Viacom, Disney, and NewsCorporation. These conglomerates view films as part of an immense, synergistic, vertically integrated money-making industry. In The Big Picture, acclaimed writer Edward Jay Epstein gives an unprecedented, sweeping, and thoroughly entertaining account of the real magic behind moviemaking: how the studios make their money. Epstein shows how, in Hollywood, the only art that matters is the art of the deal: major films turn huge profits, not from the movies themselves but through myriad other enterprises, such as video-game spin-offs, fast-food tie-ins, soundtracks, and even theme-park rides. The studios may compete with one another for stars, publicity, box-office receipts, and Oscars; their corporate parents, however, make fortunes from cooperation (and collusion) with one another in less glamorous markets, such as cable, home video, and pay-TV. But money is only part of the Hollywood story; the social and political milieus–power, prestige, and status–tell the rest. Alongside remarkable financial revelations, The Big Picture is filled with eye-opening true Hollywood insider stories. We learn how the promise of free cowboy boots for a producer delayed a major movie’s shooting schedule; why stars never perform their own stunts, despite what the supermarket tabloids claim; how movies intentionally shape political sensibilities, both in America and abroad; and why fifteen-year-olds dictate the kind of low-grade fare that has flooded screens across the country. Epstein also offers incisive profiles of the pioneers, including Louis B. Mayer, who helped build Hollywood, and introduces us to the visionaries–Walt Disney, Akio Morita, Rupert Murdoch, Steve Ross, Sumner Redstone, David Sarnoff–power brokers who, by dint of innovation and deception, created and control the media that mold our lives. If you are interested in Hollywood today and the complex and fascinating way it has evolved in order to survive, you haven’t seen the big picture until you’ve read The Big Picture.

Media Ownership and Concentration in America
Media Ownership and Concentration in America

Author: Eli M. Noam

Publisher: Oxford University Press

Published: 2009-10-19

Total Pages: 911

ISBN-13: 0199884951

DOWNLOAD EBOOK

The concentration of private power over media has been the subject of intense public debate around the world. Critics have long feared waves of mergers creating a handful of large media firms that would hold sway over public opinion and endanger democracy and innovation. But others believe with equal fervor that the Internet and deregulation have opened the media landscape significantly. How concentrated has the American information sector really become? What are the facts about American media ownership? In this contentious environment, Eli Noam provides a comprehensive and balanced survey of media concentration with a methodical, scientific approach. He assembles a wealth of data from the last 25 years about mass media such as radio, television, film, music, and print publishing, as well as the Internet, telecommunications, and media-related information technology. After examining 100 separate media and network industries in detail, Noam provides a powerful summary and analysis of concentration trends across industries and major media sectors. He also looks at local media power, vertical concentration, and the changing nature of media ownership through financial institutions and private equity. The results reveal a reality much more complex than the one painted by advocates on either side of the debate. They show a dynamic system that fluctuates around long-term concentration trends driven by changing economics and technology. Media Ownership and Concentration in America will be essential reading and a trove of information for scholars and students in media, telecommunications, IT, economics, and the history of business, as well as media industry professionals, business researchers, and policy makers around the world. Critics and defenders of media trends alike will find much that confirms and refutes their world view. But the next round of their debate will be shaped by the facts presented in this book.

Hollywood Nation
Hollywood Nation

Author: James Hirsen

Publisher: Crown Forum

Published: 2005-08-30

Total Pages: 272

ISBN-13: 0307238679

DOWNLOAD EBOOK

Now entering Hollywood Nation—where fact blurs with fiction, virtue with vice Millions of Americans are outraged by the radical politics of self-appointed celebrity pundits like Michael Moore, Barbra Streisand, Sean Penn, and Susan Sarandon. And actually, these stars’ public pronouncements could be the least of our worries, as New York Times bestselling author and media critic James Hirsen reveals in Hollywood Nation. Now more than ever, Hirsen shows, Hollywood elites are blurring the lines between entertainment and news to force their views onto the rest of the country. With their politically charged films, distorted documentaries, and skewed docudramas, they’re trying to set the agenda with little regard for the truth. Even worse, many so-called journalists are doing the same thing, dangerously mixing information and entertainment in an attempt to ratchet up ratings—and to inject their own views into the news. Hollywood Nation also reveals how the New Media are now leading the counterattack against the relentless liberal assault that comes from East Coast newsrooms and Left Coast studios. Through his extensive research and exclusive interviews with news and entertainment iconoclasts—including Bill O’Reilly, Mel Gibson, Ann Coulter, Dick Morris, Peggy Noonan, Laurie Dhue, and many others—Hirsen shows how liberals can no longer dominate the political and cultural debates. With a sharp eye and a keen wit, Hirsen takes the reader on a fun and fascinating journey through this Hollywood nation of ours. Along the way you’ll discover: •How mainstream media figures’ fame fundamentally distorts the delivery of news •How far news organizations are going in their quest to sex things up—and what celebrity journalists are saying about the plastic surgery push •An exclusive behind-the-scenes account of Mel Gibson’s The Passion of the Christ—a fascinating story that captures how the Left is finally losing its stranglehold on information •A cable news journalist spilling the beans about a rival news channel’s commercial stunt •How Michael Moore’s films are heralding a new trend toward over-the-top liberal propaganda—but how a newly emerging conservative Hollywood is fighting back •How the New Media are shaking things up and evening things out These days we’re just one big Hollywood nation. James Hirsen reminds us all that we need to pay attention to the Hollywood influence—not least because we must combat it.

The Oxford Handbook of the Science of Science Communication
The Oxford Handbook of the Science of Science Communication

Author: Kathleen Hall Jamieson

Publisher: Oxford University Press

Published: 2017

Total Pages: 513

ISBN-13: 0190497629

DOWNLOAD EBOOK

On topics from genetic engineering and mad cow disease to vaccination and climate change, this Handbook draws on the insights of 57 leading science of science communication scholars who explore what social scientists know about how citizens come to understand and act on what is known by science.

The Business of Entertainment
The Business of Entertainment

Author: Robert C. Sickels

Publisher: Bloomsbury Publishing USA

Published: 2008-11-30

Total Pages: 744

ISBN-13: 0275998398

DOWNLOAD EBOOK

We love to be entertained. And today's technology makes that easier than ever. Listen to tunes while working out? No problem. Watch a movie on your cell phone? Can do. Get 450 channels of digital entertainment bounced off a satellite and into your vehicle—even while traveling through empty wastelands? Simple. But behind these experiences is a complex industry, dominated by a handful of global media conglomerates whose executives exert considerable influence over the artists and projects they bankroll, the processes by which products are developed, and the methods they use to promote and distribute entertainment. As this set shows, the industries in which commerce, art, and technology intersect are among the most fascinating in all of business. Entertainment is a high-stakes industry where stars are born and flame out in the blink of an eye, where multimillion dollar deals are made on a daily basis, and where cultural mores, for better or worse, are shaped and reinforced. The Business of Entertainment lifts the curtain to show the machinery (and sleight of hand) behind the films, TV shows, music, and radio programs we can't live without. The Business of Entertainment comprises three volumes, covering movies popular music, and television. But it's not all about stars and glitter—it's as much about the nuts and bolts of daily life in the industry, including the challenges of digitizing content, globalization, promoting stars and shows, protecting intellectual property, developing talent, employing the latest technology, and getting projects done on time and within budget. Challenges don't end there. There's also advertising and product placement, the power of reviews and reviewers, the cancerous spread of piracy, the battles between cable and satellite operators (and the threat to both from telephone companies), the backlash to promoting gangsta lifestyles, and more. Each chapter is written by an authority in the field, from noted scholars to entertainment industry professionals to critics to screenwriters to lawyers. The result is a fascinating mosaic, with each chapter a gem that provides insight into the industry that—hands down—generates more conversations on a daily basis than any other.

On Hollywood
On Hollywood

Author: Allen J. Scott

Publisher: Princeton University Press

Published: 2018-06-05

Total Pages: 217

ISBN-13: 0691187843

DOWNLOAD EBOOK

Why is the U.S. motion picture industry concentrated in Hollywood and why does it remain there in the age of globalization? Allen Scott uses the tools of economic geography to explore these questions and to provide a number of highly original answers. The conceptual roots of his analysis go back to Alfred Marshall's theory of industrial districts and pick up on modern ideas about business clusters as sites of efficient and innovative production. On Hollywood builds on this work by adding major new empirical elements. By examining the history of motion-picture production from the early twentieth century to the present through this analytic lens, Scott is able to show why the industry (which was initially focused on New York) had shifted the majority of its production to Southern California by 1919. He also addresses in detail the bases of Hollywood's long-standing creative energies and competitive advantages. At the same time, the book explores the steady globalization of Hollywood's market reach as well as the cultural and political dilemmas posed by this phenomenon. On Hollywood will appeal not only to general readers with an interest in the motion-picture industry, but also to economic geographers, business professionals, regional development practitioners, and cultural theorists as well.