Beyond Bodegas

Beyond Bodegas

Author: James Edward Perkins

Publisher: Paramount Market Publishing

Published: 2004

Total Pages: 176

ISBN-13: 9780972529037

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The real competition for Hispanic market share takes place at the local level. Regardless of the nature of your business--retail, convenience stores, banks, supermarkets--if you want to be a successful and profitable player in the Hispanic marketplace, you need to understand the dynamics of the community at the local level. In this ground-breaking book, retail expert, Jim Perkins, offers scores of insight into the mindset and shopping behavior of Hispanic consumers. Discover why a sleek modern store may turn off Hispanic consumers. Learn the importance of diversifying the workforce in your store. Listen in on neighborhood conversations around the simple pleasures of ice cream. Learn about cultural nostalgia, and when and when not to rely on Spanish as an advertising language.


Beyond Black and White

Beyond Black and White

Author: Maxine S. Seller

Publisher: State University of New York Press

Published: 1997-03-13

Total Pages: 344

ISBN-13: 1438419422

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Most contemporary work on education that takes into account differences among students in schools in the United States focuses on African American and white students, rather than recognizing the complexity of the current population. Beyond Black and White opens a discussion of diversity that goes beyond the notion that white or black can be looked at as any kind of homogeneous groupings. While numerous studies focus on the ways in which schools privilege some groups of children and marginalize others, such work tends to construe differences along a narrowly constructed black-white dichotomy. Beyond Black and White forces the reader to abandon this construction. The book encourages the centering of voices often not heard, even in volumes whose aim it is to center historically silenced voices. The contributors probe the experiences of "Familiar Minorities," such as African Americans, native Americans, and Mexican Americans, as well as those among "Newcomers," such as Haitians, Dominicans, Indians, Salvadorians, and Vietnamese. In the final section, "Other Minorities" are encountered--groups struggling for recognition such as lesbians and gays, Appalachians, and white working class males. This interdisciplinary volume stands as vivid testimony to the myriad of voices in today's schools.


Beyond Se Habla Español

Beyond Se Habla Español

Author: Liel Levy

Publisher:

Published: 2021-06-22

Total Pages: 352

ISBN-13: 9781544521671

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The Hispanic community is one of the fastest-growing legal markets in the country. Unfortunately, most lawyers struggle to approach it, clinging to stereotypes of cultural clichés, language barriers, and outdated technology. In fact, the Hispanic market consists of a vibrant, diverse group of people who encounter an equally diverse mix of legal issues in their daily lives. Like anyone else, they want to be represented by someone who will fight for them. If your law firm is looking to expand, your local Hispanic market offers significant opportunity, but only if you know how to reach it. Learn how to make your firm the best, most relevant choice for the Hispanic community. Discover the most effective digital strategies for reaching this target audience while avoiding your competitors' mistakes. Beyond Se Habla Español provides all the insights you need to build a cost-effective, revenue-generating, competitor-proof marketing strategy for the modern American law firm.


Swami Tommy - Voice beyond the Grave. Volume 1

Swami Tommy - Voice beyond the Grave. Volume 1

Author: David Calvert

Publisher: Lulu.com

Published: 2017-02-14

Total Pages: 68

ISBN-13: 1365758001

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In the spring of 2017, a decomposed body was found within a man-made encampment in the majestic mountains of Ojai California. The weather worn tent, along with the rusted Royal typewriter surrounded by years of memories lay slowly decaying in the sun and rain. The camp surrounded by old bicycle rims fashioned to make a less than impressive fence and a "Keep Out" sign was the final resting place of Thomas Taggart (aka. Swami Tommy).


Hollywood-- Se Habla Español

Hollywood-- Se Habla Español

Author: Rafael J. Rivera Viruet

Publisher: Terramax Entertainment

Published: 2008

Total Pages: 152

ISBN-13: 0981665004

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Preface / Ricardo Montalbán -- Silence is golden: The beginning of the motion picture industry and an international visual language is created -- The Latin lover: the creation of an image -- It talks!: a little known chapter on the success of Hollywood Spanish-language films -- Alla en el rancho grande: the era of the "shoot-em-ups" westerns: the film is only as good as its villain is bad -- The Hispanic Hollywood hall of fame: brilliant stars who shot across the silver screen burning an everlasting image in our hearts -- Hollywood today and tomorrow: The "gold rush" continues


The Weaponizing of Language in the Classroom and Beyond

The Weaponizing of Language in the Classroom and Beyond

Author: Kisha C. Bryan

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2023-12-04

Total Pages: 241

ISBN-13: 3110799545

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In this edited volume, language weaponization — or the weaponization of language — is used to describe the process in which words, discourse, and language in any form can be used to inflict harm on others. The term harm is of vital importance because it refers to how specific groups of people are affected by ideologies and practices that normalize inequity and injustice in their environments. The contributions in this book explore how language ideologies, practices, and policies can physically, emotionally, socially, and/or economically disadvantage or harm minoritized individuals, as well as their cultures and languages.


Here And Beyond

Here And Beyond

Author: LIT Verlag

Publisher: LIT Verlag

Published: 2022-01-09

Total Pages: 308

ISBN-13: 3643957432

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The chapters included in this volume examine a number of modern and contemporary travel and mobility narratives produced in the different languages of Iberia, whether they offer accounts of Iberia itself or portray other geographical or human contexts. Illustrating the diversity of forms characteristic of travel writing, the texts discussed in the book feature representations of travel and mobility as presented in novels, films and other literary and cultural manifestations such as comics, plays and journalistic chronicles. Additionally, the volume incorporates a section of creative responses to the tropes of travel and mobility by contemporary Iberian authors in English translation. Thus, the book provides critical accounts of and creative insights into a tradition that has produced canonical texts, but also unorthodox, complex and challenging narratives, particularly in more recent times. Dr Helena Buffery is Senior Lecturer in Hispanic Studies at University College Cork (Ireland). Dr Sergi Mainer is Teaching Fellow in Spanish at the University of Edinburgh (Scotland). Dr David Miranda-Barreiro is Senior Lecturer in Hispanic Studies at Bangor University (Wales). Dr Martín Veiga is Lecturer in Hispanic Studies at University College Cork (Ireland) and Director of the Irish Centre for Galician Studies./i>


Focus Realization in Romance and Beyond

Focus Realization in Romance and Beyond

Author: Marco García García

Publisher: John Benjamins Publishing Company

Published: 2018-11-15

Total Pages: 401

ISBN-13: 9027263485

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What are the linguistic means for expressing different types of foci such as (narrow) information focus and contrastive focus in Romance languages, and why are there such differing views on such a presumably clear-cut research subject? Bringing together original expert work from a variety of linguistic disciplines and perspectives such as language acquisition and language contact, this volume provides a state-of-the-art discussion on central issues of focus realization. These include the interaction between prosody, syntax, and pragmatics, the typology of word order and intonation languages, the differentiation between focus and related notions such as contrast and presupposed modality, and the role of synchronic variation and change. The studies presented in this volume cover a broad range of Romance languages, including French, Italian, Portuguese, and different varieties of Spanish. Moreover, the book also offers new insights into non-Romance languages such as English, German, and Quechua.