Best Impressions in Hospitality

Best Impressions in Hospitality

Author: Angie Michael

Publisher: Cengage Learning

Published: 2000

Total Pages: 0

ISBN-13: 9780766815841

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Presents a comprehensive guide to a career in the hospitality industry and provides information on appearance, grooming, body language, customer relations, and business etiquette in order to develop the skills necessary to succeed.


First Impressions

First Impressions

Author: Mark Waltz

Publisher: Group Publishing, Inc.

Published: 2013-01-15

Total Pages: 184

ISBN-13: 0764491202

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Guests in church often decide whether to return or not before service even starts. It's crucial to create a welcoming environment for guests of your church--to ensure that their first impression is the best impression. Author Mark Waltz gives you practical strategies that have worked in his own church--that you can easily implement in yours. Learn how to make guests feel welcome the moment they pull in to your parking lot. Gain an understanding of the philosophy, strategy, and implementation of a ministry that focuses on welcoming guests. Get practical ideas that take your church "greeting" to a whole new level.


Hospitality Management

Hospitality Management

Author: Lyn Pont PhD

Publisher: iUniverse

Published: 2014-12-01

Total Pages: 279

ISBN-13: 1491733098

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Hospitality Management is a career and life reference for both seasoned executives and new hires. This book positions associates to work comfortably in a global environment and to interpret the cultural expectations of their guests. The author, Lyn Pont, PhD, is a motivational public speaker and educator. She is the president and founder of Manners for Business, Inc. In Hospitality Management she discusses service, relationships, integrity, communications, personal image, creativity, the bottom line, and so much more. As a story teller, Dr. Pont weaves into the narrative valuable industry history and tales that support a culture of service and personal excellence. Competition in the hospitality industry is nonstop, and brands are looking for associates who can handle themselves flawlessly both on and off the job. Modern hospitality professionals are correctly concerned about representing their organizations, and themselves, with polish, politeness, confidence, and authority. Hospitality Management leads the way by showcasing the soft skills that you can use to amaze your guests with your outstanding attention to customer care. If you believe in remarkable service and have a passion for this great industry, then Hospitality Management will delight you with a treasure chest of hands-on, practical information that will assist you throughout your career. Ponts book is a must-read for anyone considering a career in hospitality. Isadore Sharp, chairman and founder, Four Seasons Hotels and Resorts A refreshing, thorough, and necessary read for anyone dealing with the intricacies of the industry. A great training tool for the hospitality industry. Arthur J. Torno, vice president, American Airlines, Inc. Leave it to business etiquette expert Dr. Lyn Pont to author the most comprehensive guide to providing your guests with the memorable hospitality experience they deserve. Martin Yang, master chef, author, food consultant, cooking show and travelogue host


Aesthetic Labour

Aesthetic Labour

Author: Chris Warhurst

Publisher: SAGE

Published: 2020-07-06

Total Pages: 249

ISBN-13: 152970202X

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This accessible and exciting new text looks at the implications of aesthetic labour for work and employment by contextualizing debates and offering a critical approach. The origins of aesthetic labour are explored, as well as the relevant theories from business and management, and sociology. Coverage includes key topics such as: corporate strategy; recruitment and selection practices; and discrimination. Key features include: - a range of case studies from across different types of organizations and popular culture - the exploration of topics such as branding, ′lookism′, ′dressing for success′ and cosmetic surgery - suggestions for further reading.


Hospitality Sales and Marketing

Hospitality Sales and Marketing

Author: Howard Feiertag

Publisher: CRC Press

Published: 2019-08-15

Total Pages: 722

ISBN-13: 0429615892

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Grouped by general topic, this collection of the best "Sales Clinic" columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey down the road of the development of hospitality sales from the pre-technology era (when knowing how to use a typewriter was a must) to today’s reliance on digital technology, rediscovering that many of the old techniques that are still applicable today.


Cruising

Cruising

Author: Marc Mancini

Publisher: Cengage Learning

Published: 2000

Total Pages: 224

ISBN-13:

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This comprehensive new guide, written in conjunction with the Cruise Lines International Association (CLIA), explains cruising in detail, the fastest growing segment of the travel industry. Chapters cover everything from who cruises and why to how to successfully market and sell cruises to the public. Detailed information is provided on cruise history, ship types, the cruise experience, where to cruise, how the industry operates, and promotional materials. The variety of activities -- including Internet activities -- found throughout reinforces concepts through practical application of learned material. Information on how to obtain Cruise Lines International Association certification is included.


The Experience Economy, With a New Preface by the Authors

The Experience Economy, With a New Preface by the Authors

Author: B. Joseph Pine II

Publisher: Harvard Business Press

Published: 2019-12-10

Total Pages: 437

ISBN-13: 1633697983

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Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.


The Experience Economy

The Experience Economy

Author: B. Joseph Pine

Publisher: Harvard Business Press

Published: 1999

Total Pages: 276

ISBN-13: 9780875848198

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This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.


Elevating Customer Service in Higher Education

Elevating Customer Service in Higher Education

Author: Heath Boice-Pardee

Publisher:

Published: 2018-06-04

Total Pages: 198

ISBN-13: 9781948658034

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Elevating Customer Service in Higher Education provides an in-depth guide by three practitioners with decades of combined experience in the higher education and hospitality sectors. Our authors are deeply embedded in customer service initiatives and have certified hundreds of higher-ed professionals at Academic Impressions' customer service trainings and on-campus workshops. In this guide, our authors will walk you through: Core service competencies Strategies for supporting frontline staff in enhancing customer service Examples of customer service scripts for dialogue, phone, voicemail, and email Detailed guidelines for creating physical environments on campus that facilitate better service Worksheets and tools for auditing policies and practices that impact customer service Tips for cultivating faculty and staff buy-in Examples of exemplary customer service initiatives at other colleges and universities REVIEWS "Elevating Customer Service should be read by every administrator who cares about retention and service excellence." - Neal Raisman, N. Raisman & Associates "In today's competitive market in higher education, a partnership between academics and customer service is key to attracting and retaining students. This handbook shows practitioners how to enhance service excellence while maintaining academic integrity." - Bill Destler, President Emeritus, Rochester Institute of Technology "How refreshing and encouraging it is to read a book about customer service on today's college campuses. The reality is higher education today is rapidly changing and models of leading a university are significantly altered in todays environment. Customer service can no longer be viewed as a negative concept on our campuses. Rather, such service is mandated today in whatever form one wishes to call it. Students, parents, employers, and college employees are demanding it. Implementing such measures that change a campus's culture may mean the difference between those colleges that survive and those that do not. The foundations of quality service discussed in this book should be mandatory reading for all college administrators." - David DeCenzo, President, Coastal Carolina University "This insightful book provides a step-by-step guide to assess, evaluate, and implement strategies to improve the effectiveness of any department or division within the academy. The authors provide valuable information and a workable template to enhance the student experience on campus and ultimately improve retention, and recruitment efforts in an era in which colleges and universities are fiercely competing to attract and retain students." - Jim Pillar, Associate Vice President of Housing, Monmouth University "This really made me think about our office environment and how we can work toward improving not only the student experience but the front-line staff experience as well. It truly is a practical guide with relevant activities and things to consider." - Kerri Wilson, Director of Off-Campus Living and Community Partnerships, Rutgers University-New Brunswick


Hospitality Marketing

Hospitality Marketing

Author: Neil Wearne

Publisher: Routledge

Published: 2013-01-11

Total Pages: 337

ISBN-13: 1136001859

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Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.