Benn's Media
Author:
Publisher:
Published: 2006
Total Pages: 1274
ISBN-13:
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Author: Richard Rudin
Publisher: Taylor & Francis
Published: 2013-08-06
Total Pages: 365
ISBN-13: 1136029133
DOWNLOAD EBOOKAnyone studying journalism, or training for the industry, will benefit from the broad scope of information and guidance packed into this textbook. Those already employed in journalism or related areas will also find it useful as a reference book. Essential techniques employed by journalists working across all media are supplemented with detailed sections on the workings of public administration, law, health and safety, regulation and training. Each chapter concludes with suggested learning activities and an extensive list of resources for further study and investigation. The approach throughout chapters covering background issues (e.g. law) is 'journalism centred': all topics are related to the interests and concerns of journalists and journalism. Students of the City and Guilds Diploma in Media Techniques will find the book particularly relevant to their studies as it has been developed to reflect the syllabus of this course.
Author: Judith Ridgway
Publisher: Gower Publishing, Ltd.
Published: 1996
Total Pages: 236
ISBN-13: 9780566077029
DOWNLOAD EBOOKThis enlarged and updated edition of Successful Media Relations describes the basic skills and techniques involved in a way that will be helpful to students and practitioners alike. Judith Ridgway has been both a public relations executive and a journalist and so is ideally equipped to explain their different points of view. She starts by showing how to construct a realistic programme and how the relevant activities can be planned and assessed in the light of organizational objectives. The book covers not only the standard tools of communication such as press releases, mailing lists, photographs, TV and radio interviews, competitions and special offers, but also events like press conferences, factory visits, new product launches and sponsored radio and TV.
Author: United States. Federal Communications Commission
Publisher:
Published: 1962
Total Pages: 1228
ISBN-13:
DOWNLOAD EBOOKAuthor: United States. Federal Communications Commission
Publisher:
Published: 1973
Total Pages: 1198
ISBN-13:
DOWNLOAD EBOOKAuthor: Michael Bromley
Publisher: Psychology Press
Published: 1997
Total Pages: 422
ISBN-13: 9780415141369
DOWNLOAD EBOOKA variety of contributors - including journalists, cultural theorists, philosophers, historians and newspaper proprietors - offer insights and perspectives on the history, status and craft of journalism.
Author: United States. Federal Communications Commission
Publisher:
Published: 1999
Total Pages: 508
ISBN-13:
DOWNLOAD EBOOKAuthor: Christopher Murphy
Publisher: CRC Press
Published: 2016-05-23
Total Pages: 302
ISBN-13: 1317162889
DOWNLOAD EBOOKEvery business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Obtaining this is often an unplanned, instinctive process. The manager who has a conscious, systematic approach to acquiring intelligence will be better placed to recognize and seize opportunities whilst safeguarding the organization against the competitive risks that endanger its prosperity - and sometimes even its survival. Christopher Murphy's Competitive Intelligence explains: ¢ the theory of business competition ¢ how companies try to get ahead of their rivals ¢ methods of research and sources of information that generate the raw material for creating intelligence ¢ analytical techniques which transform the mass of facts and opinions thus retrieved into a platform of sound, useable knowledge to support informed business decision making. The text includes plenty of examples and experiences from the author's own consulting experience. He draws on a wide variety of disciplines, including literary criticism (or how to read between the lines of company reports, announcements and media stories) and anthropology (understanding corporate culture), as well as the more obvious ones such as financial analysis, management theory and business forecasting techniques. This fusion of insights from many fields of expertise provides a very readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data. While focused on the British business environment, the lessons drawn are of universal application, and examples are taken from across the globe. In addition a chapter is devoted to researching industries and companies in other countries. Although primarily concerned with commercial enterprises, many of the principles and techniques will also be of considerable practical relevance to managers in the public sector or not-for-profit organizations. Competitive Intelligence also provides a legal