This book provides current and incoming filmmakers with a comprehensive overview of how to create business and marketing plans to prepare their movies for distribution. Nicholas LaRue combines experienced insights into aesthetics and creativity with logical data-driven conclusions to provide an analysis of independent film promotion. The book first presents a view of sales and marketing in the independent film industry, as well as exploring the new digital tools available to filmmakers and tried-and-true methods that have served industry professionals well for years in promoting their films. This is then complemented by a wide array of testimonials from veteran filmmakers (Kevin Smith, Brea Grant, Joe Lynch, Roger Corman, and more) as well as interviews from film festival directors, publicists, film critics, and other industry professionals, who provide insights into working within the independent film industry. Given this diversity of perspective, this text will be an integral resource for new indie filmmakers, as well as those wishing to perfect their craft in whatever facet of independent filmmaking promotion they choose to pursue.
"This book provides current and incoming filmmakers with a comprehensive overview of how to create business and marketing plans to prepare their movies for distribution. Nicholas LaRue combines experienced insights into aesthetics and creativity, with logical data-driven conclusions to provide an analysis of independent film promotion. The book first presents a view of sales and marketing in the independent film industry, as well as exploring the new digital tools available to filmmakers, and tried-and-true methods that have served industry professionals well for years in promoting their films. This is then complemented by a wide array of interviews from veteran filmmakers (Kevin Smith, Brea Grant, Joe Lynch, Roger Corman, and more), prominent independent film critics, press relations who specialize in working with indie filmmakers, film festival directors, and podcasters. Given this diversity of perspective, this text will be an integral resource for new indie filmmakers, as well as those wishing to perfect their craft in whatever facet of independent filmmaking promotion"--
In my book 'Indie Film Marketing: Global Audience Strategies' I share tried and true methods for indie filmmakers to master the art of multilingual film promotion. With my passion for storytelling and many years experience in multilingual digital marketing and helping major player clients around the world and my own films, I reveal strategies to connect with audiences beyond the studio system. In today's digital era, the internet and social media offer powerful tools for indie filmmakers. Learn to navigate cyberspace, build engaging websites, and create compelling content to build a devoted community. Discover the power of multilingual film marketing, data-driven insights, and clickable ad campaigns. But remember, successful film marketing is about authenticity. Infuse your efforts with the passion that went into making the film to forge genuine connections. Embrace new tools and stay agile in the fast-paced world of digital marketing. Let’s leave no stone unturned in making our films go viral on global level. Ultimately, filmmaking and marketing are about touching hearts and minds. Let's embrace creativity and technology to craft unforgettable films and showcase them to the world. With case studies and a cinematic adventure, grab your director's chair and keyboard as we embark on this journey together!
It's harder today than ever before for independent filmmakers to make money with their films. From predatory film distributors ripping them off to huckster film aggregators who prey upon them, the odds are stacked against the indie filmmaker. The old distribution model for making money with indie film is broken and there needs to be a change. The future of independent filmmaking is the entrepreneurial filmmaker or the Filmtrepreneur®. In Rise of the Filmtrepreneur® author and filmmaker Alex Ferrari breaks down how to actually make money with independent film projects and shows filmmakers how to turn their indie films into profitable businesses. This is not all theory, Alex uses multiple real-world case studies to illustrate each part of his method. this book shows you the step by step way to turn your filmmaking passion into a profitable career. If you are making a feature film, series or any kind of video content, The Filmtrepreneur® Method will set you up for success.
The first and so far only book on Film Markets. A Film Market is the best place a filmmaker can go to get traditional, non-DIY Distribution. The first edition of this book was used as a text at more than ten film schools in the US, and the book has an endorsement from the host of the #1 Filmmaking podcast on iTunes, and advice from 8 distributors.
Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.
Every year thousands of filmmakers like you unleash their newly completed movies upon the film festival circuit. Whether you're a first-timer with a comedy short or a seasoned veteran with a documentary feature, you all face the same set of problems. You all ask the same questions. You all want the pleasure of seeing your film play before a festival audience and gain the recognition it deserves. This is your book. Film Festival secrets will help you select the right festivals for your film, prepare your festival screener, save money on festival fees, create marketing collateral, and craft a screening sell out plan. And that's just the beginning.
Produce, direct, promote and sell your own chilling horror film with real-world advice from award-winning producer/director/writer Danny Draven! The second edition is completely updated with information on new technology, new exclusive interviews with industry pros, new photos and samples from the production of recent horror movies, new behind-the-scenes video, information on modern distribution methods and delivery and more! From the history of horror and the technique of the scare to pre-production and distribution, this complete, full-color guide to filmmaking uncovers all the insider secrets for creating your own spine-tingling horror film from start to finish. The 2nd Edition features all NEW interviews from industry professionals such as: Mick Garris (Sleepwalkers, Bag of Bones, Desperation, The Stand) John Ottman (Composer/Editor of X:Men: Days of Future Past, The Usual Suspects) Mark Ordesky & Jane Fleming (Producers of Lovely Molly, Exists) Kane Hodder (Jason from the Friday the 13th, part 7 to 10, Hatchet) Tibor Takacs (Director of The Gate, Spiders 3D, Megasnake) John Debney (Composer of Predators, Sin City, End of Days) Jojo Draven (Composer of Ghost Month, Reel Evil) Michael Berryman (The Hills Have Eyes, Weird Science) Mike Mendez (Director of The Gravedancers, Big Ass Spider!) Neal Marshall Stevens (Screenwriter of Thir13en Ghosts, Hellraiser: Deader) Chris Alexander (Editor in Chief of Fangoria Magazine) Jessica Cameron (Actress/Director of Truth or Dare) Denise Gossett (Founder of Shriekfest Film Festival) A newly updated companion website that features: *Behind the scenes videos for films films such as Puppet Master, Blood Dolls, Trancers, Subspecies, Reel Evil, Ghost Month and more! *A revised collection of horror movie trailers! * Sample scripts, schedules, storyboards, agreements and more! Other featured interviews include: James Wan (Saw, Insidious, The Conjuring) Robert Englund (Freddy from Nightmare on Elm Street) Robert Kurtzman (From Dusk Til Dawn) Stuart Gordon (Re-Animator, From Beyond, Dagon) Tom Savini (Night of the Living Dead) Lloyd Kaufman (Toxic Avenger) Charles Band (Parasite, Metalstorm, Ghoulies) John D. LeMay (Friday the 13th: The Series) David DeCoteau (Puppet Master 3, Sorority Babes in the Slimball Bowl-O-Rama) Debbie Rochon (Tromeo & Juliet) Reggie Bannister (Phantasm) Sam McCurdy (Director of Photography of Dog Soldiers, The Decent, The Hills Have Eyes 2) Nathan Barr (Composer of Hostel,True Blood, Hemlock Grove) Jim Dooley (Composer of When A Stranger Calls) Chuck Williams (Bubba Ho-Tep) Herschell Gordon Lewis (Blood Feast, Wizard of Gore) H.P. Lovecraft’s Notes on Writing Weird Fiction And many more...
An established and successful chief marketing officer and entrepreneur, once upon a time Jeff Sass spent seven years making low-budget action/horror films for legendary independent movie studio Troma, home of THE TOXIC AVENGER. It turns out there are a lot of similarities between filmmaking and starting companies, and the lessons Jeff learned making B-movies have served him well in the C-Suite. "Everything I Know about Business and Marketing, I Learned from The Toxic Avenger (One Man's Journey to Hell's Kitchen and Back)" is full of practical business and marketing insight and inspiration drawn from the often comical trials and tribulations of creating cult-classic independent films. Sass shares lessons learned from his experiences ranging from RABID GRANNIES to READING RAINBOW (yes, at one time Troma actually represented licensing rights to the Emmy Award-Winning PBS TV series!), and he cleverly turns his tales of moviemaking mayhem into useful nuggets of business and marketing wisdom applicable to any industry, including yours.
