Misbehaving: The Making of Behavioral Economics

Misbehaving: The Making of Behavioral Economics

Author: Richard H. Thaler

Publisher: W. W. Norton & Company

Published: 2015-05-11

Total Pages: 502

ISBN-13: 0393246779

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Winner of the Nobel Prize in Economics Get ready to change the way you think about economics. Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining. Shortlisted for the Financial Times & McKinsey Business Book of the Year Award


Behavioral Economic Theory Explains Consumer And Employee Behaviors

Behavioral Economic Theory Explains Consumer And Employee Behaviors

Author: Johnny Ch Lok

Publisher:

Published: 2020-02-29

Total Pages: 158

ISBN-13:

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How to apply behavioral economic method to contribute to predict every country's labor market changing behavior ?Instead of applying behavioral economic method to predict every consumer individual consumption effort. Behavioral economic method can be also be applied to predict every country's labor market changing behavior. Particularly, how salary clerical workers or low wage labor workers should move from one type of job to another based on these factors. They include as below: Their intrinsic motivation and how their levels of effort would change after this movement, investigates the effects of income security on social preferences in labor market changing behavior, and how cooperation in social contribution is affected when income security is guaranteed, how to predict the role of positional externalities on conspicuous consumption and how would change the incentive to influence consumption. So, it seems that general labor market job changing behaviors will not influenced by external economic environment better or worse changing factor, or salary changing factor etc. different environmental condition changing factors influence to employees' job changing. Generally, employee's job changing behavior is more influenced to persuade who changes job by himself/herself intrinsic motivation negative emotion influence mainly.How to apply motivation crowding theory to predict labor productivity? One of the main challenges of economic theory is to find what are the optimal incentives that increase productivity of labors. The standing point is usually extrinsic incentive be it is form of monetary compensations for high effort or fine for low effort. It is a kind method of reward or punishment to increase or decrease number of productivity to every labor. But it can only raise short term number of productivity in possible and it can not guarantee high quality of productivity. So if one employer wants a labor to do more of an activity or with a higher quality, consider paying the labor for working hard on punishing whom if for providing a low level effort. This idea is that people do not like to work, and therefore they used some sort of compensation for doing a specific activity, and that the more they are paid the harder, they will work. So, payment better compensation is only beneficial to encourage labors to do one specific task or activity in short term. This method can not be suitable to rise long term beneficial productivity and high level quality of production or excellent performance in long term and it can only keep in short term raising productivity and high level quality of production or excellent performance benefits.Consider paying the labor for working hard on punishing whom if for providing a low level effort. This idea is that people do not like to work, and therefore they used some sort of compensation for doing a specific activity, and that the more they are paid the harder they will work. So, payment better compensation is only beneficial to encourage labors to do one specific task or activity in short term. This method can not be suitable to raise long them beneficial productivity and high quality of products.However, economists would argue that, is a labor has high intrinsic motivative to perform a task, who will provide a high level of effort without compensation by himself/herself but an even higher level of effort of whom is compensated. If a labor does not have any intrinsic motivation to perform a task or an activity, who will provide no effort or a low effort of whom. There is no compensation, but who will increase this level of effort of an extrinsic incentive is implemented.


The Economic Approach to Human Behavior

The Economic Approach to Human Behavior

Author: Gary S. Becker

Publisher: University of Chicago Press

Published: 2013-02-06

Total Pages: 321

ISBN-13: 022621706X

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Since his pioneering application of economic analysis to racial discrimination, Gary S. Becker has shown that an economic approach can provide a unified framework for understanding all human behavior. In a highly readable selection of essays Becker applies this approach to various aspects of human activity, including social interactions; crime and punishment; marriage, fertility, and the family; and "irrational" behavior. "Becker's highly regarded work in economics is most notable in the imaginative application of 'the economic approach' to a surprising breadth of human activity. Becker's essays over the years have inevitably inspired a surge of research activity in testimony to the richness of his insights into human activities lying 'outside' the traditionally conceived economic markets. Perhaps no economist in our time has contributed more to expanding the area of interest to economists than Becker, and a number of these thought-provoking essays are collected in this book."—Choice Gary Becker was awarded the Nobel Prize in Economic Science in 1992.


The Paradox of Choice

The Paradox of Choice

Author: Barry Schwartz

Publisher: Harper Collins

Published: 2009-10-13

Total Pages: 308

ISBN-13: 0061748994

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Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.


Handbook of Behavioral Economics - Foundations and Applications 1

Handbook of Behavioral Economics - Foundations and Applications 1

Author:

Publisher: Elsevier

Published: 2018-09-27

Total Pages: 749

ISBN-13: 0444633898

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Handbook of Behavioral Economics: Foundations and Applications presents the concepts and tools of behavioral economics. Its authors are all economists who share a belief that the objective of behavioral economics is to enrich, rather than to destroy or replace, standard economics. They provide authoritative perspectives on the value to economic inquiry of insights gained from psychology. Specific chapters in this first volume cover reference-dependent preferences, asset markets, household finance, corporate finance, public economics, industrial organization, and structural behavioural economics. This Handbook provides authoritative summaries by experts in respective subfields regarding where behavioral economics has been; what it has so far accomplished; and its promise for the future. This taking-stock is just what Behavioral Economics needs at this stage of its so-far successful career. - Helps academic and non-academic economists understand recent, rapid changes in theoretical and empirical advances within behavioral economics - Designed for economists already convinced of the benefits of behavioral economics and mainstream economists who feel threatened by new developments in behavioral economics - Written for those who wish to become quickly acquainted with behavioral economics


Explaining Consumer Choice

Explaining Consumer Choice

Author: G. Foxall

Publisher: Springer

Published: 2007-06-27

Total Pages: 263

ISBN-13: 0230599796

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This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.


General Theory Of Employment , Interest And Money

General Theory Of Employment , Interest And Money

Author: John Maynard Keynes

Publisher: Atlantic Publishers & Dist

Published: 2016-04

Total Pages: 410

ISBN-13: 9788126905911

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John Maynard Keynes is the great British economist of the twentieth century whose hugely influential work The General Theory of Employment, Interest and * is undoubtedly the century's most important book on economics--strongly influencing economic theory and practice, particularly with regard to the role of government in stimulating and regulating a nation's economic life. Keynes's work has undergone significant revaluation in recent years, and "Keynesian" views which have been widely defended for so long are now perceived as at odds with Keynes's own thinking. Recent scholarship and research has demonstrated considerable rivalry and controversy concerning the proper interpretation of Keynes's works, such that recourse to the original text is all the more important. Although considered by a few critics that the sentence structures of the book are quite incomprehensible and almost unbearable to read, the book is an essential reading for all those who desire a basic education in economics. The key to understanding Keynes is the notion that at particular times in the business cycle, an economy can become over-productive (or under-consumptive) and thus, a vicious spiral is begun that results in massive layoffs and cuts in production as businesses attempt to equilibrate aggregate supply and demand. Thus, full employment is only one of many or multiple macro equilibria. If an economy reaches an underemployment equilibrium, something is necessary to boost or stimulate demand to produce full employment. This something could be business investment but because of the logic and individualist nature of investment decisions, it is unlikely to rapidly restore full employment. Keynes logically seizes upon the public budget and government expenditures as the quickest way to restore full employment. Borrowing the * to finance the deficit from private households and businesses is a quick, direct way to restore full employment while at the same time, redirecting or siphoning


Behavioral Public Economics

Behavioral Public Economics

Author: Shinji Teraji

Publisher: Taylor & Francis

Published: 2021-09-26

Total Pages: 219

ISBN-13: 1000456455

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Behavioral Public Economics shows how standard public economics can be improved using insights from behavioral economics. Public economics typically lists four market failures that may justify government intervention in markets—imperfect competition (or natural monopoly), externalities, public goods, and asymmetric information. Under the rational choice paradigm (‘agents choose what is best for them’), public economics has examined the welfare effects of policy. Recent research in behavioral economics highlights a fifth market failure—individuals may make mistakes in pursuing their own well-being. This book calls for a rethinking of assumptions of individual behavior and provides a good foundation for public economic theory. Key features: Introduces behavioral perspectives into public economics. Explains why economic incentives often undermine social preferences. Reveals that social incentives matter for public policy. This book will be an invaluable resource for researchers and postgraduate students in public economics, behavioral economics, and public policy.


Behavioral Economics for Tourism

Behavioral Economics for Tourism

Author: Milena S. Nikolova

Publisher: Academic Press

Published: 2020-09-24

Total Pages: 284

ISBN-13: 0128138122

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Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The volume concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations. - Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist - Allows the tourism industry to better understand tourists, both cognitively and emotionally - Supports business success, technology development and sustainability in the tourism industry - Features case studies on behavioral tactics and strategies for use in tourism


Behavioral Economics and Public Health

Behavioral Economics and Public Health

Author: Christina A. Roberto

Publisher: Oxford University Press, USA

Published: 2016

Total Pages: 385

ISBN-13: 019939833X

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Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy and lose weight? How can health professionals communicate health risks in a way that is heeded? How can food labeling be modified to inform healthy food choices? Behavioral Economics and Public Health is the first book to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change. In addition to providing a primer on the behavioral economics principles that are most relevant to public health, this book offers details on how these principles can be employed to mitigating the world's greatest health threats, including obesity, smoking, risky sexual behavior, and excessive drinking. With contributions from an international team of scholars from psychology, economics, marketing, public health, and medicine, this book is a trailblazing new approach to the most difficult and important problems of our time.