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Author: Dana Berkowitz
Publisher: NYU Press
Published: 2017-01-10
Total Pages: 243
ISBN-13: 1479825263
DOWNLOAD EBOOKIntroducing botox -- Marketing agelessness -- The turf war over botox -- Becoming the botox user -- Negotiating the botoxed self -- Being in the botoxed body -- Conclusion: the perils of an enhanced society
Author: Rebecca Small
Publisher: Lippincott Williams & Wilkins
Published: 2012-01-24
Total Pages: 320
ISBN-13: 1451154496
DOWNLOAD EBOOKA Practical Guide to Botulinum Toxin Procedures is one of four books in the new Cosmetic Procedures for Primary Care series. This series offers guidance to primary care practitioners who wish to expand their practice to minimally invasive cosmetic procedures. Whether the physician is just getting started or well versed in aesthetic medicine, this series can be used as a routine quick reference for current aesthetic procedures that can be readily incorporated into office practice. The series will put these cosmetic treatments into the hands of the physician the patient knows and trusts the most, and will bring primary care practitioners increased autonomy, improved patient satisfaction, and added reimbursement. This book provides thoroughly illustrated step-by-step instructions on botulinum toxin injection procedures and advice on managing common issues seen in follow-up visits. Each chapter focuses on a single procedure and reviews all relevant anatomy, including target muscles and their functions and muscles to be avoided. Injection points and the injection Safety Zones are highlighted to help practitioners perform the procedures more effectively and minimize complication risks. Initial chapters cover treatment in the upper third of the face for frown lines, horizontal forehead lines, and crow's feet—procedures suited for practitioners who are getting started with cosmetic botulinum toxin treatments. Subsequent chapters cover more advanced face and neck procedures and treatment of axillary hyperhidrosis.
Author: William J. Lipham
Publisher: SLACK Incorporated
Published: 2008
Total Pages: 200
ISBN-13: 9781556427961
DOWNLOAD EBOOKThis text is for anyone interested in the use of Botox and dermal filler agents for a wide variety of functional and minimally invasive facial rejuvenation procedures. The storage, reconstitution, and mechanism of action of botulinum toxin or Botox are all thoroughly explained. A thorough analysis is provided detailing the underlying facial muscle anatomy that is required and how physicians can integrate this procedure into their current practice. An additional section is also included detailing injectable filler agents, a more effective form of treatment for lines that are present at rest. As the demand for less invasive facial rejuvenation products and treatments continue to increase, Botox injections are emerging as the popular choice. While the initial public reaction was guarded, the procedure is now common, as millions of individuals around the world are pursuing the cosmetic application of Botox for wrinkle reduction. The text utilizes a "how to" approach in teaching the ways Botox can remedy many functional disorders and conditions.
Author: Theda C. Kontis
Publisher: Thieme
Published: 2013-05-01
Total Pages: 249
ISBN-13: 1604067136
DOWNLOAD EBOOKThe injection of cosmetic neurotoxins and fillers is a multi-billion dollar industry in which facial plastic surgeons, plastic surgeons, dermatologists, oculoplastic surgeons, and paraprofessionals in the U.S. perform more than seven million injections annually. Cosmetic Injection Techniques and the videos that accompany it provide all medical professionals in the field (from beginners to experienced injectors) with practical information on how to properly administer neurotoxin and filler injections for conditions such as lower eyelid roll, nasal flare, platysmal banding, marionette lines, glabellar frown lines, and much more. Key Features: Full color, detailed illustrations describe key anatomical landmarks and identify exact injection locations Online access to videos narrated by Dr. Kontis that demonstrate multiple injection techniques A unique rating system for each procedure, enabling injectors to perform techniques appropriate to their skill level Every commonly performed cosmetic injection procedure is covered, giving readers a comprehensive guide on how to safely and effectively perform injections This easy-to-use manual gives facial plastic surgeons, plastic surgeons, dermatologists, oculoplastic surgeons and other medical professionals authoritative, concise information on the anatomy, techniques, precautions, complications, and post-treatment care involved in the administration of injections of cosmetic neurotoxins and fillers.
Author: Joel L. Cohen
Publisher: John Wiley & Sons
Published: 2017-09-05
Total Pages: 400
ISBN-13: 1444338250
DOWNLOAD EBOOKBotulinum Toxins: Cosmetic and Clinical Applications provides a comprehensive and in-depth review of the use of botulinum toxin for aesthetic procedures and medical applications as a stand-alone treatment and as part of combination therapy. Now a mainstay of cosmetic dermatologic practice, the range of available toxins and their varied applications has grown considerably in recent years requiring the practitioner to carefully consider what approach best suits the needs of their patient. This new book, written by international expert authors, provides guidance to help you refine your technique, add new procedures to your practice, and provide optimal results. This book: Offers guidance on best-practice approaches with botulinum toxin, helping create cutting edge, tailored treatment plans for each patient Benefits from a wealth of color images, procedural videos, and expert tips and tricks Takes a region oriented approach, providing guidance on treatment of the; glabella, forehead, periocular and perioral areas, and contouring of the lower face and lower leg and calf, and neck rejuvenation Contains a thorough review of non-cosmetic treatments such as correction of facial asymmetry, and treatment of axillary hyperhidrosis, plus palm, sole, and craniofacial hyperhidrosis Covers exciting new topics, such as future injectables, topical botulinum toxin, and facial contouring including treatment for benign masseter hypertrophy Discusses combination therapy of botulinum toxin with other non-surgical procedures such as hyaluronic acid (HA) or filler substances, light and laser sources, and other energy-based therapies Includes considerations for darker skin types Offer your patients the best care, stay on top of cutting edge techniques, and avoid pitfalls with coverage of practical tips and real cases. Botulinum Toxins in Dermatology: Cosmetic and Clinical Applications provides best-practice guidance on the contemporary use of botulinum toxin in isolation and in combination.
Author: Alex Kuczynski
Publisher: National Geographic Books
Published: 2008-01-15
Total Pages: 0
ISBN-13: 0767914112
DOWNLOAD EBOOKA star writer for the New York Times Styles section captures the follies, frauds, and fanaticism that fuel the American pursuit of youth and beauty in a wickedly revealing excursion into the burgeoning business of cosmetic enhancement. Americans are aging faster and getting fatter than any other population on the planet. At the same time, our popular notions of perfect beauty have become so strict it seems even Barbie wouldn’t have a chance of making it into the local beauty pageant. Aging may be a natural fact of life, but for a growing number of Americans its hallmarks—wrinkles, love handles, jiggling flesh—are seen as obstacles to be conquered on the path to lasting, flawless beauty. In Beauty Junkies Alex Kuczynski, whose sly wit and fearless reporting in the Times has won her fans across the country, delivers a fresh and irresistible look at America's increasingly desperate pursuit of ultimate beauty by any means necessary. From a group of high-maintenance New York City women who devote themselves to preserving their looks twenty-four hours a day, to a “surgery safari” in South Africa complete with “after” photographs of magically rejuvenated patients posing with wild animals, to a podiatrist's office in Manhattan where a “foot face-lift” provides women with the right fit for their $700 Jimmy Choos, Kuczynski portrays the all-American quest for self-transformation in all its extremes. In New York, lawyers become Botox junkies in an effort to remain poker-faced. In Los Angeles, women of an uncertain age nip and tuck their most private areas, so that every inch of their bodies is as taut as their lifted faces. Across the country, young women graduating from high school receive gifts of breast implants – from their parents. As medicine and technology stretch the boundaries of biology, Kuczynski asks whether cosmetic surgery might even be part of human evolution, a kind of cosmetic survival of the fittest – or firmest? With incomparable portraits of obsessive patients and the equally obsessed doctors who cater to their dreams, Beauty Junkies examines the hype, the hope, and the questionable ethics surrounding the advent of each new miraculous technique. Lively and entertaining, thought-provoking and disturbing, Beauty Junkies is destined to be one of the most talked-about books of the season.
Author: Alastair Carruthers
Publisher: Elsevier Health Sciences
Published: 2012-09-26
Total Pages: 203
ISBN-13: 1455737763
DOWNLOAD EBOOKThis title in the PROCEDURES IN COSMETIC DERMATOLOGY SERIES presents up-to-the-minute, practical guidance on botulinum toxin injection techniques shaping today's practice. Succinctly written and lavishly illustrated, it focuses on procedural how-to's and offers step-by-step advice on proper techniques, pitfalls, and tricks of the trade—so you can refine and hone your skills...and expand your surgical repertoire. You'll find current, to-the-point guidance on the cosmetic use of the toxin — edited by pioneers in the field, Drs. Jean and Alastair Carruthers. Implement the newest procedures into your practice immediately and confidently—with the outstanding guidance you'll find in this volume of the PROCEDURES IN COSMETIC DERMATOLOGY SERIES. Covers the hottest topics—including botox aesthetics, facial treatments, neck treatment, adjunctive treatment, pain relief, and facial asymmetry—all in one concise, accessible volume. Features a wealth of color illustrations and photographs that depict cases as they present in practice. Discusses common pitfalls and emphasizes how to optimize outcomes, enabling readers to improve their technique. Highlights emerging topics in the field, with guidance on the newest developments in cosmetic surgery. Includes a comprehensive, instructional DVD containing video clips of techniques and procedures as well as the experts' hints and tips. Use of fillers in combination with Botox to better sculpt the lower face Coverage of new fillers like Juvederm, Evolence, Radiesse and Perlane to keep you on the cutting edge New and expanded coverage of periocular treatment Highest quality video footage of procedures on the bonus DVD
Author: Jerome Potozkin
Publisher:
Published: 2018-12-31
Total Pages: 0
ISBN-13: 9781642250015
DOWNLOAD EBOOKFeel Beautiful The number of cosmetic procedures are rapidly rising in the United States--a result of people's desire to look their best and look how they feel, pressure from their peers, or even just to gain an edge in their career. However, the demand has driven many medical professionals to offer these services, despite never having been trained in it. How can you be sure you're getting quality work? Dr. Jerome Potozkin's Botox and Beyond: Your Guide to Safe, Nonsurgical Cosmetic Procedures will tell you everything you need to know about minimally invasive procedures, from Botox to CoolSculpting-- and much more. You'll also learn how to distinguish professionals in this field, so you don't fall victim to shady practices or doctors outside the discipline who just want to make a quick buck. If you're looking to revitalize your appearance, don't trust the heaps of misinformation online. Botox and Beyond is your guide to understanding nonsurgical procedures to give you the look you've always wanted.
Author: Adam Scheiner
Publisher:
Published: 2017-06-02
Total Pages: 130
ISBN-13: 9780692527504
DOWNLOAD EBOOKSo much of our lives are affected by our appearances. The way we're viewed by the world, the way we view ourselves, and the way we communicate with others are all influenced by the non-verbal cues we send out. When these cues are aligned with who we really are and how we truly feel inside, our relationships with others and our confidence in ourselves can be dramatically improved.Modern advances in cosmetic surgery can help people achieve these life-changing results. But all too often, patients are hesitant to seek treatment. They don't know their options. They don't know what questions to ask. And - above all else - they don't want to look like they've "had work done."In his book, Dr. Adam J. Scheiner lays out a philosophy towards cosmetic procedures that focuses on revealing a patient's innate natural beauty and reclaiming their appearance from damage like sun exposure and the inevitable deterioration caused by aging. This approach leads to more harmonious results that are subtle, yet powerful.By explaining the mathematical basis underlying true, balanced beauty, and then demonstrating the ways in which cosmetic procedures can bring this true beauty to light, Dr. Scheiner seeks to set patients' fears at ease and arm them with the knowledge they need to guarantee they get the results they desire - and deserve.Discover the options available to you and how they can bring your true beauty to light.
Author: Gregory A. Buford
Publisher: Morgan James Publishing
Published: 2010-01-30
Total Pages: 232
ISBN-13: 1614480397
DOWNLOAD EBOOKNew technologies and social networks have dramatically changed the way we communicate. But with this sweeping change, some things remain the same. First and foremost, treat your customers right. In BEAUTY and the BUSINESS, authors Gregory Buford, MD and Steven House present a framework for the highly successful profitable business. They incorporate long standing essentials to customer satisfaction and connect them through the technologies and culture of today’s buyers who use the internet and social networking to make their purchasing decisions. Their solid recommendations provide insights on how to guide a potential customer through this process while developing trust along the way. And they do so at a pace that makes sense for the critical decisions being made by this aesthetic client. You may only have a nanosecond to prevent someone from clicking through your website or hanging up the phone and so you must have something that interests them. Finding and keeping customers has become a critical element to survival but authors Buford and House present the good news that the beauty industry is actually positioned for strong growth based on predictable generational spending habits of the baby boomers. They make a strong case for the need to be competitive and aware of technology’s ability to shift markets away if you are not executing on client retention strategies, high quality referrals, and state of the art marketing. BEAUTY and The BUSINESS teaches you to analyze the market, engage it, draw feedback from it, and adapt at a rate of change at least as fast as the market itself is evolving. As a clinician, practitioner, or owner this book should become part of your strategic plan. The business of beauty is by its’ very nature a business of choice. The choice to make changes and evolve your look for a variety of reasons drives customers toward those whom they can trust. BEAUTY and the BUSINESS will show you how to keep business growing in a continuously sustainable profitable manner, how to beat your competition, and how to actually have fun along the way.
